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Top 100 Credit Unions Adding The Most New Likes

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 credit unions on Facebook ranked by new Likes added during the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most New Facebook Likes in Q2 2014

# Credit Union Area New Likes
in Q2 2014		 Facebook
Likes		 Talking
About		 Engagement
Rate
1 Scott USA +17,116 33,157 31 0.09%
2 America First (UT) USA +7,507 121,973 846 0.69%
3 Educators (WI) USA +7,289 14,200 589 4.15%
4 Educational Employees (CA) USA +7,256 12,500 113 0.90%
5 EECU USA +7,256 12,500 113 0.90%
6 SchoolsFirst USA +6,862 29,139 204 0.70%
7 FivePoint USA +6,700 6,700 206 3.07%
8 Suncoast USA +6,594 42,958 1,140 2.65%
9 Pennsylvania State Employees USA +6,455 10,400 1,300 12.50%
10 Goldenwest USA +5,530 9,400 232 2.47%
11 San Diego County USA +5,371 32,145 877 2.73%
12 Mountain America USA +4,905 122,815 579 0.47%
13 Navy USA +4,647 1,090,703 3,697 0.34%
14 Assemblies of God USA +4,176 14,800 20 0.14%
15 Citizens Equity First USA +3,841 24,625 449 1.82%
16 VyStar USA +3,540 23,808 416 1.75%
17 WinSouth USA +3,513 11,000 89 0.81%
18 Evolve USA +3,200 3,200 161 5.03%
19 Idaho Central USA +2,515 16,179 131 0.81%
20 Pentagon USA +2,338 17,200 483 2.81%
21 Vancity CAN +2,323 11,293 514 4.55%
22 One Nevada USA +2,316 6,000 336 5.60%
23 GTE Financial USA +2,222 18,305 1,742 9.52%
24 AmeriCU USA +2,121 4,600 768 16.70%
25 Kinecta USA +2,087 26,409 165 0.62%
26 Genisys USA +1,978 6,700 576 8.60%
27 SunState USA +1,831 21,700 62 0.29%
28 Virginia USA +1,827 11,100 77 0.69%
29 Grow Financial USA +1,806 16,461 135 0.82%
30 Georgia’s Own USA +1,694 10,200 29 0.28%
31 Redwood USA +1,666 12,500 310 2.48%
32 Randolph-Brooks USA +1,548 9,136 426 4.66%
33 BECU USA +1,539 20,482 404 1.97%
34 Generations USA +1,518 7,066 33 0.47%
35 Lake Michigan USA +1,504 10,900 136 1.25%
36 The Golden 1 USA +1,499 43,802 221 0.50%
37 Bethpage USA +1,446 10,200 417 4.09%
38 Spokane Teachers USA +1,418 10,101 444 4.40%
39 JSC USA +1,397 8,100 142 1.75%
40 California Coast USA +1,328 6,200 112 1.81%
41 TruStone Financial USA +1,274 5,500 519 9.44%
42 Keesler USA +1,251 12,100 89 0.74%
43 Numerica USA +1,173 12,300 459 3.73%
44 Veridian USA +1,153 16,903 275 1.63%
45 Mission USA +1,106 5,400 166 3.07%
46 Interra USA +1,030 2,700 218 8.07%
47 Tinker USA +1,013 7,688 70 0.91%
48 Baxter USA +966 10,400 33 0.32%
49 IBM SE USA +893 8,500 118 1.39%
50 Nationwide Building Society UK +854 15,933 211 1.32%
# Credit Union Area New Likes
in Q2 2014		 Facebook
Likes		 Talking
About		 Engagement
Rate
51 Central Florida Educators USA +837 11,159 589 5.28%
52 Xceed USA +827 2,100 92 4.38%
53 Travis USA +720 16,422 53 0.32%
54 Delta Community USA +697 13,700 90 0.66%
55 Members 1st (PA) USA +623 5,000 210 4.20%
56 Chartway USA +622 4,900 26 0.53%
57 Commonwealth USA +570 8,700 789 9.07%
58 First Tech USA +541 3,482 34 0.98%
59 CitizensFirst USA +520 5,100 111 2.18%
60 OMNI USA +519 5,200 88 1.69%
61 Community Choice (IA) USA +514 6,700 236 3.52%
62 Town & Country (ME) USA +496 3,600 82 2.28%
63 Ent USA +488 4,500 116 2.58%
64 Firefighters Community USA +486 1,600 12 0.75%
65 Consumers (MI) USA +476 5,493 214 3.90%
66 IH Mississippi Valey USA +470 7,500 462 6.16%
67 United SA USA +442 2,000 127 6.35%
68 Triangle (NH) USA +433 2,100 146 6.95%
69 Advantis USA +429 12,839 245 1.91%
70 Elevations USA +414 13,861 31 0.22%
71 Conexus USA +406 2,000 193 9.65%
72 Community Financial (MI) USA +405 4,700 86 1.83%
73 Pen Air USA +401 4,100 351 8.56%
74 Red Canoe USA +381 5,400 29 0.54%
75 NuVision USA +360 4,500 39 0.87%
76 OnPoint USA +350 30,980 144 0.46%
77 TDECU USA +345 5,162 156 3.02%
78 Michigan State University USA +316 10,468 60 0.57%
79 Verity USA +313 1,500 83 5.53%
80 Washington State Employees USA +308 7,700 180 2.34%
81 Solidarity USA +306 4,300 85 1.98%
82 Mutual First USA +303 493 44 8.92%
83 Wright-Patt USA +294 2,400 30 1.25%
84 Redstone USA +290 6,400 84 1.31%
85 Fort Knox USA +285 9,400 135 1.44%
86 PenFinancial CAN +279 842 161 19.12%
87 Patelco USA +271 6,700 308 4.60%
88 MidFlorida USA +260 7,300 163 2.23%
89 Servus CAN +254 17,489 126 0.72%
90 ELGA USA +250 2,800 8 0.29%
91 Logix USA +246 3,464 23 0.66%
92 Oregonians USA +245 1,700 5 0.29%
93 Teachers (IN) USA +241 1,600 42 2.63%
94 Community America USA +236 9,708 188 1.94%
95 My Community (TX) USA +232 1,700 45 2.65%
96 Three Rivers (IN) USA +226 1,400 67 4.79%
97 Gesa USA +221 2,200 84 3.82%
98 DIgital USA +213 8,300 129 1.55%
99 First Commerce USA +209 2,500 62 2.48%
100 Robins USA +207 16,500 35 0.21%

Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on July 14, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Stephanie Carlson says:
    July 15, 2014 at 4:37 pm

    Hello,
    My boss wanted me to check and see if you could send me some more information on how you measure the increase in likes per quarter. Here at Beacon, we gained 297 likes in the 2nd quarter and were not included on your list. Thank you for you time.
    Stephanie Carlson

  2. Jeffry Pilcher Editor says:
    July 15, 2014 at 7:20 pm

    Before The Financial Brand adds a financial institution to the Power 100 database for regularly quarterly tracking, it must first qualify for at least one of the following lists:
    – Most All-Time Facebook Likes
    – Most All-Time Twitter Followers
    – Most All-Time YouTube Views

  3. Andrew Threadgill says:
    July 24, 2014 at 3:37 pm

    We qualify for the Youtube ranking. https://www.youtube.com/user/StreatorOnized/about

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