Top 100 Most Liked Credit Unions

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 credit unions on Facebook ranked by number of Likes through the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

Top 100 Credit Unions With the Most Facebook Likes

#	Credit Union	Area	Facebook Likes	Q2 New Likes	Talking About	Engagement Rate
1	Navy	USA	1,090,703	+4,647	3,697	0.34%
2	Mountain America	USA	122,815	+4,905	579	0.47%
3	America First (UT)	USA	121,973	+7,507	846	0.69%
4	Credit Union Australia	AUS	75,369	+22	76	0.10%
5	The Golden 1	USA	43,802	+1,499	221	0.50%
6	Suncoast	USA	42,958	+6,594	1,140	2.65%
7	Scott	USA	33,157	+17,116	31	0.09%
8	San Diego County	USA	32,145	+5,371	877	2.73%
9	OnPoint	USA	30,980	+350	144	0.46%
10	SchoolsFirst	USA	29,139	+6,862	204	0.70%
11	Kinecta	USA	26,409	+2,087	165	0.62%
12	Citizens Equity First	USA	24,625	+3,841	449	1.82%
13	VyStar	USA	23,808	+3,540	416	1.75%
14	SunState	USA	21,700	+1,831	62	0.29%
15	Founders	USA	20,619	+109	38	0.18%
16	BECU	USA	20,482	+1,539	404	1.97%
17	GTE Financial	USA	18,305	+2,222	1,742	9.52%
18	Servus	CAN	17,489	+254	126	0.72%
19	Pentagon	USA	17,200	+2,338	483	2.81%
20	Veridian	USA	16,903	+1,153	275	1.63%
21	Robins	USA	16,500	+207	35	0.21%
22	Grow Financial	USA	16,461	+1,806	135	0.82%
23	Travis	USA	16,422	+720	53	0.32%
24	Idaho Central	USA	16,179	+2,515	131	0.81%
25	Nationwide Building Society	UK	15,933	+854	211	1.32%
26	Assemblies of God	USA	14,800	+4,176	20	0.14%
27	Educators (WI)	USA	14,200	+7,289	589	4.15%
28	Deseret First	USA	14,200	-55	18	0.13%
29	Elevations	USA	13,861	+414	31	0.22%
30	Delta Community	USA	13,700	+697	90	0.66%
31	Alliant	USA	13,285	+55	32	0.24%
32	Coastal	USA	12,998	+20	35	0.27%
33	Advantis	USA	12,839	+429	245	1.91%
34	Firstmark	USA	12,818	-96	195	1.52%
35	Educational Employees (CA)	USA	12,500	+7,256	113	0.90%
36	Redwood	USA	12,500	+1,666	310	2.48%
37	EECU	USA	12,500	+7,256	113	0.90%
38	Numerica	USA	12,300	+1,173	459	3.73%
39	Keesler	USA	12,100	+1,251	89	0.74%
40	America’s First	USA	11,300	+43	39	0.35%
41	Vancity	CAN	11,293	+2,323	514	4.55%
42	Desert Schools	USA	11,200	+139	43	0.38%
43	Central Florida Educators	USA	11,159	+837	589	5.28%
44	Virginia	USA	11,100	+1,827	77	0.69%
45	UW	USA	11,100	+150	333	3.00%
46	WinSouth	USA	11,000	+3,513	89	0.81%
47	Lake Michigan	USA	10,900	+1,504	136	1.25%
48	Island Savings	CAN	10,800	-79	42	0.39%
49	Western (CA)	USA	10,800	+74	197	1.82%
50	Michigan State University	USA	10,468	+316	60	0.57%

#	Credit Union	Area	Facebook Likes	Q2 New Likes	Talking About	Engagement Rate
51	Pennsylvania State Employees	USA	10,400	+6,455	1,300	12.50%
52	Baxter	USA	10,400	+966	33	0.32%
53	Nassau Educators	USA	10,300	+27	6	0.06%
54	Bethpage	USA	10,200	+1,446	417	4.09%
55	Georgia’s Own	USA	10,200	+1,694	29	0.28%
56	Spokane Teachers	USA	10,101	+1,418	444	4.40%
57	Advia	USA	9,800	+191	55	0.56%
58	Fairwinds	USA	9,800	+55	47	0.48%
59	Community America	USA	9,708	+236	188	1.94%
60	Goldenwest	USA	9,400	+5,530	232	2.47%
61	Fort Knox	USA	9,400	+285	135	1.44%
62	TruWest	USA	9,400		4	0.04%
63	Randolph-Brooks	USA	9,136	+1,548	426	4.66%
64	Coast Capital	CAN	9,065	+194	154	1.70%
65	Nutmeg State	USA	9,000	+180	116	1.29%
66	Webster First	USA	9,000	+165	55	0.61%
67	Commonwealth	USA	8,700	+570	789	9.07%
68	IBM SE	USA	8,500	+893	118	1.39%
69	DIgital	USA	8,300	+213	129	1.55%
70	JSC	USA	8,100	+1,397	142	1.75%
71	Tennessee	USA	7,900	-13	4	0.05%
72	Washington State Employees	USA	7,700	+308	180	2.34%
73	Tinker	USA	7,688	+1,013	70	0.91%
74	State Employees (NY)	USA	7,600	+118	248	3.26%
75	IH Mississippi Valey	USA	7,500	+470	462	6.16%
76	MidFlorida	USA	7,300	+260	163	2.23%
77	Generations	USA	7,066	+1,518	33	0.47%
78	Genisys	USA	6,700	+1,978	576	8.60%
79	Community Choice (IA)	USA	6,700	+514	236	3.52%
80	Patelco	USA	6,700	+271	308	4.60%
81	FivePoint	USA	6,700	+6,700	206	3.07%
82	Redstone	USA	6,400	+290	84	1.31%
83	NZCU	NZ	6,400	+88	93	1.45%
84	Utah Community	USA	6,300	+81	195	3.10%
85	California Coast	USA	6,200	+1,328	112	1.81%
86	One Nevada	USA	6,000	+2,316	336	5.60%
87	Interior Savings	CAN	5,900	+2	32	0.54%
88	ILWU	USA	5,805	+9	4	0.07%
89	AffinityPlus	USA	5,800	+154	72	1.24%
90	Libro	CAN	5,600	+17	80	1.43%
91	A+	USA	5,545	+45	26	0.47%
92	TruStone Financial	USA	5,500	+1,274	519	9.44%
93	Consumers (MI)	USA	5,493	+476	214	3.90%
94	Mission	USA	5,400	+1,106	166	3.07%
95	Red Canoe	USA	5,400	+381	29	0.54%
96	OMNI	USA	5,200	+519	88	1.69%
97	CoastHills	USA	5,200	+30	10	0.19%
98	Hudson Valley	USA	5,200	+100	31	0.60%
99	TDECU	USA	5,162	+345	156	3.02%
100	Palmetto Citizens	USA	5,100	+15	161	3.16%

Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.