Top 100 Most Liked Banks on Facebook

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Facebook ranked by number of Likes through the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Facebook Likes

#	Bank	Area	Facebook Likes	Q2 New Likes	Talking About	Engagement Rate
1	Chase	USA	3,730,776	-8,420	810	0.02%
2	ICICI Bank	IN	3,001,995	+93,675	31,187	1.04%
3	Capital One	USA	2,953,622	+23,734	15,227	0.52%
4	Axis	IN	2,490,097	+254,228	41,762	1.68%
5	HDFC	IN	2,228,226	+12,488	7,020	0.32%
6	GT Bank	NIG	2,066,205	+312,788	44,286	2.14%
7	BofA	USA	1,809,507	+146,663	47,492	2.62%
8	Citi	USA	1,027,850	+38,428	31,133	3.03%
9	IDBI	IN	809,604	+8,237	2,730	0.34%
10	United Bank for Africa	NIG	718,868	+241,035	47,474	6.60%
11	Wells Fargo	USA	678,867	+44,522	70,114	10.33%
12	USAA	USA	668,138	+26,074	8,873	1.33%
13	FNB	SA	635,397	+127,441	8,374	1.32%
14	Commonwealth	AUS	557,692	+17,548	6,500	1.17%
15	Barclays	UK	522,036	+12,163	2,895	0.55%
16	TD Bank	USA	502,677	+5,904	869	0.17%
17	Bank of the Philippine Islands	PHP	490,919	+45,075	6,397	1.30%
18	Scotiabank	CAN	477,530	+111,940	16,411	3.44%
19	OCBC	Malaysia	407,800		6,500	1.59%
20	FirstBank	NIG	323,653	+16,155	2,646	0.82%
21	State Bank of India	IN	304,218	+235,476	6,521	2.14%
22	Sterling	Nigeria	303,200		2,500	0.82%
23	Equity	Kenya	238,600		2,100	0.88%
24	RBC	CAN	224,873	+15,986	3,395	1.51%
25	CIBC	CAN	222,439	+31,662	8,141	3.66%
26	Kotak Mahindra	IN	220,110	+18,566	32,354	14.70%
27	Standard Chartered	UK	219,920	+10,291	1,190	0.54%
28	DBS	SG	211,866	+22,657	9,030	4.26%
29	Emirates NBD	UAE	204,846	+18,532	5,234	2.56%
30	SkyBank	NIG	186,173	+20,628	1,352	0.73%
31	Natwest	UK	183,775	+31,700	2,021	1.10%
32	US Bank	USA	167,257	+5,164	379	0.23%
33	PNC	USA	162,492	+1,982	691	0.43%
34	Absa	SA	160,791	+6,293	1,766	1.10%
35	HSBC	UK	155,492	+1,314	787	0.51%
36	Mashreq	UAE	154,700		2,600	1.68%
37	Ally Bank	USA	146,016	+9,677	4,089	2.80%
38	Stanbic	Nigeria	136,100		3,000	2.20%
39	ASB	NZ	126,020	+1,678	900	0.71%
40	OCBC	SG	125,615	+10,769	4,339	3.45%
41	Santander (UK)	UK	125,530	-101	273	0.22%
42	NAB	AUS	125,264	+2,046	836	0.67%
43	ING Vysya	IN	123,165	+16,276	9,216	7.48%
44	RAKBANK	UAE	122,833	+7,514	2,190	1.78%
45	ANZ	AUS	121,516	+32,050	3,885	3.20%
46	Westpac	AUS	119,652	+4,008	2,889	2.41%
47	Capitec	SA	113,577	+7,363	1,506	1.33%
48	Access Bank	NIG	104,870	+1,170	1,945	1.85%
49	Fifth Third	USA	98,751	+39,296	16,828	17.04%
50	KCB	Kenya	89,700		2,200	2.45%

#	Bank	Area	Facebook Likes	Q2 New Likes	Talking About	Engagement Rate
51	BBVA Compass	USA	89,281	+1,371	4,413	4.94%
52	Nedbank	SA	86,644	+10,339	1,442	1.66%
53	E*TRADE Bank	USA	77,653	+2,297	134	0.17%
54	M&T Bank	USA	75,361	+20,047	107	0.14%
55	Capital One 360	USA	69,506	+555	458	0.66%
56	Credit Suisse	CH	68,479	+2,474	626	0.91%
57	Regions	USA	66,941	+6,456	2,784	4.16%
58	Bank of Montreal	CAN	61,867	+3,613	1,820	2.94%
59	Wema	NIG	57,939	+2,491	56	0.10%
60	Simple	USA	57,399	+10,535	3,272	5.70%
61	PC Financial	CAN	53,360	+15,205	125	0.23%
62	GoBank	USA	52,641	+14,990	66	0.13%
63	Lloyds TSB	UK	52,342	+4,112	777	1.48%
64	RBS	UK	51,035	+19,488	857	1.68%
65	RBS Citizens	USA	50,182	+7,351	4,127	8.22%
66	BMO Harris	USA	46,757	+1,101	1,175	2.51%
67	AFB	Ghana	45,999	+9,317	158	0.34%
68	Bankwest	AUS	40,986	+7,047	547	1.33%
69	Standard Bank	SA	40,737	+2,894	330	0.81%
70	NetSpend	USA	39,091	+1,759	516	1.32%
71	BB&T	USA	38,867	+8,383	363	0.93%
72	Huntington	USA	38,086	+647	2,090	5.49%
73	Umpqua	USA	37,863	+5,137	380	1.00%
74	Co-Operative Bank	UK	37,180	+699	223	0.60%
75	Union	USA	37,002	+5,380	394	1.06%
76	Bank of the West	USA	36,661	+2,053	888	2.42%
77	SunTrust	USA	36,128	+2,193	665	1.84%
78	Santander (US)	USA	34,130	+1,217	144	0.42%
79	ING Direct	CAN	33,812	+2,105	375	1.11%
80	Frost	USA	32,200		949	2.95%
81	Bank of Melbourne	AUS	31,648	+293	257	0.81%
82	UBank	AUS	30,450	+38	58	0.19%
83	Goldman Sachs	USA	30,220	+75	37	0.12%
84	First Direct	UK	30,023	+860	631	2.10%
85	National Bank of Canada	CAN	29,360	+2,449	73	0.25%
86	FirstBank	USA	28,511	+480	648	2.27%
87	Westpac (NZ)	NZ	28,320	+2,318	577	2.04%
88	First Financial (IN)	USA	27,763	+3,417	308	1.11%
89	BNZ	NZ	26,116	+2,127	413	1.58%
90	Iberia	USA	25,360	+808	668	2.63%
91	UBS	UK	24,645	+3,313	231	0.94%
92	Nevada State Bank	USA	22,831	-105	30	0.13%
93	Bank of Ann Arbor	USA	21,919	-55	36	0.16%
94	Zions Bank	USA	21,776	+1,892	78	0.36%
95	Bank of Hawaii	USA	21,249	+1,502	219	1.03%
96	Kiwibank	NZ	20,764	+1,594	720	3.47%
97	Arvest Bank	USA	20,044	+506	165	0.82%
98	TSB Bank	NZ	19,196	+3,738	857	4.46%
99	Virgin Money	UK	19,126	+613	98	0.51%
100	ING Groep	NL	18,691	+742	484	2.59%

Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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