Top 100 Most Liked Banks on Facebook
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on Facebook ranked by number of Likes through the second quarter of 2014.
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Related Power 100 Rankings for This Quarter:
- Top 100 Banks Adding The Most New Likes
- Top 100 Most Liked Credit Unions
- Top 100 Banks On Twitter With The Most Followers
- Top 100 Banks Adding The Most New Twitter Followers
- Top 100 Most Active Banks On Twitter
- Top 100 Most Watched Bank YouTube Channels
The Top 100 Banks With the Most Facebook Likes
# | Bank | Area | Facebook Likes |
Q2 New Likes |
Talking About |
Engagement Rate |
---|---|---|---|---|---|---|
1 | Chase | USA | 3,730,776 | -8,420 | 810 | 0.02% |
2 | ICICI Bank | IN | 3,001,995 | +93,675 | 31,187 | 1.04% |
3 | Capital One | USA | 2,953,622 | +23,734 | 15,227 | 0.52% |
4 | Axis | IN | 2,490,097 | +254,228 | 41,762 | 1.68% |
5 | HDFC | IN | 2,228,226 | +12,488 | 7,020 | 0.32% |
6 | GT Bank | NIG | 2,066,205 | +312,788 | 44,286 | 2.14% |
7 | BofA | USA | 1,809,507 | +146,663 | 47,492 | 2.62% |
8 | Citi | USA | 1,027,850 | +38,428 | 31,133 | 3.03% |
9 | IDBI | IN | 809,604 | +8,237 | 2,730 | 0.34% |
10 | United Bank for Africa | NIG | 718,868 | +241,035 | 47,474 | 6.60% |
11 | Wells Fargo | USA | 678,867 | +44,522 | 70,114 | 10.33% |
12 | USAA | USA | 668,138 | +26,074 | 8,873 | 1.33% |
13 | FNB | SA | 635,397 | +127,441 | 8,374 | 1.32% |
14 | Commonwealth | AUS | 557,692 | +17,548 | 6,500 | 1.17% |
15 | Barclays | UK | 522,036 | +12,163 | 2,895 | 0.55% |
16 | TD Bank | USA | 502,677 | +5,904 | 869 | 0.17% |
17 | Bank of the Philippine Islands | PHP | 490,919 | +45,075 | 6,397 | 1.30% |
18 | Scotiabank | CAN | 477,530 | +111,940 | 16,411 | 3.44% |
19 | OCBC | Malaysia | 407,800 | 6,500 | 1.59% | |
20 | FirstBank | NIG | 323,653 | +16,155 | 2,646 | 0.82% |
21 | State Bank of India | IN | 304,218 | +235,476 | 6,521 | 2.14% |
22 | Sterling | Nigeria | 303,200 | 2,500 | 0.82% | |
23 | Equity | Kenya | 238,600 | 2,100 | 0.88% | |
24 | RBC | CAN | 224,873 | +15,986 | 3,395 | 1.51% |
25 | CIBC | CAN | 222,439 | +31,662 | 8,141 | 3.66% |
26 | Kotak Mahindra | IN | 220,110 | +18,566 | 32,354 | 14.70% |
27 | Standard Chartered | UK | 219,920 | +10,291 | 1,190 | 0.54% |
28 | DBS | SG | 211,866 | +22,657 | 9,030 | 4.26% |
29 | Emirates NBD | UAE | 204,846 | +18,532 | 5,234 | 2.56% |
30 | SkyBank | NIG | 186,173 | +20,628 | 1,352 | 0.73% |
31 | Natwest | UK | 183,775 | +31,700 | 2,021 | 1.10% |
32 | US Bank | USA | 167,257 | +5,164 | 379 | 0.23% |
33 | PNC | USA | 162,492 | +1,982 | 691 | 0.43% |
34 | Absa | SA | 160,791 | +6,293 | 1,766 | 1.10% |
35 | HSBC | UK | 155,492 | +1,314 | 787 | 0.51% |
36 | Mashreq | UAE | 154,700 | 2,600 | 1.68% | |
37 | Ally Bank | USA | 146,016 | +9,677 | 4,089 | 2.80% |
38 | Stanbic | Nigeria | 136,100 | 3,000 | 2.20% | |
39 | ASB | NZ | 126,020 | +1,678 | 900 | 0.71% |
40 | OCBC | SG | 125,615 | +10,769 | 4,339 | 3.45% |
41 | Santander (UK) | UK | 125,530 | -101 | 273 | 0.22% |
42 | NAB | AUS | 125,264 | +2,046 | 836 | 0.67% |
43 | ING Vysya | IN | 123,165 | +16,276 | 9,216 | 7.48% |
44 | RAKBANK | UAE | 122,833 | +7,514 | 2,190 | 1.78% |
45 | ANZ | AUS | 121,516 | +32,050 | 3,885 | 3.20% |
46 | Westpac | AUS | 119,652 | +4,008 | 2,889 | 2.41% |
47 | Capitec | SA | 113,577 | +7,363 | 1,506 | 1.33% |
48 | Access Bank | NIG | 104,870 | +1,170 | 1,945 | 1.85% |
49 | Fifth Third | USA | 98,751 | +39,296 | 16,828 | 17.04% |
50 | KCB | Kenya | 89,700 | 2,200 | 2.45% |

# | Bank | Area | Facebook Likes |
Q2 New Likes |
Talking About |
Engagement Rate |
---|---|---|---|---|---|---|
51 | BBVA Compass | USA | 89,281 | +1,371 | 4,413 | 4.94% |
52 | Nedbank | SA | 86,644 | +10,339 | 1,442 | 1.66% |
53 | E*TRADE Bank | USA | 77,653 | +2,297 | 134 | 0.17% |
54 | M&T Bank | USA | 75,361 | +20,047 | 107 | 0.14% |
55 | Capital One 360 | USA | 69,506 | +555 | 458 | 0.66% |
56 | Credit Suisse | CH | 68,479 | +2,474 | 626 | 0.91% |
57 | Regions | USA | 66,941 | +6,456 | 2,784 | 4.16% |
58 | Bank of Montreal | CAN | 61,867 | +3,613 | 1,820 | 2.94% |
59 | Wema | NIG | 57,939 | +2,491 | 56 | 0.10% |
60 | Simple | USA | 57,399 | +10,535 | 3,272 | 5.70% |
61 | PC Financial | CAN | 53,360 | +15,205 | 125 | 0.23% |
62 | GoBank | USA | 52,641 | +14,990 | 66 | 0.13% |
63 | Lloyds TSB | UK | 52,342 | +4,112 | 777 | 1.48% |
64 | RBS | UK | 51,035 | +19,488 | 857 | 1.68% |
65 | RBS Citizens | USA | 50,182 | +7,351 | 4,127 | 8.22% |
66 | BMO Harris | USA | 46,757 | +1,101 | 1,175 | 2.51% |
67 | AFB | Ghana | 45,999 | +9,317 | 158 | 0.34% |
68 | Bankwest | AUS | 40,986 | +7,047 | 547 | 1.33% |
69 | Standard Bank | SA | 40,737 | +2,894 | 330 | 0.81% |
70 | NetSpend | USA | 39,091 | +1,759 | 516 | 1.32% |
71 | BB&T | USA | 38,867 | +8,383 | 363 | 0.93% |
72 | Huntington | USA | 38,086 | +647 | 2,090 | 5.49% |
73 | Umpqua | USA | 37,863 | +5,137 | 380 | 1.00% |
74 | Co-Operative Bank | UK | 37,180 | +699 | 223 | 0.60% |
75 | Union | USA | 37,002 | +5,380 | 394 | 1.06% |
76 | Bank of the West | USA | 36,661 | +2,053 | 888 | 2.42% |
77 | SunTrust | USA | 36,128 | +2,193 | 665 | 1.84% |
78 | Santander (US) | USA | 34,130 | +1,217 | 144 | 0.42% |
79 | ING Direct | CAN | 33,812 | +2,105 | 375 | 1.11% |
80 | Frost | USA | 32,200 | 949 | 2.95% | |
81 | Bank of Melbourne | AUS | 31,648 | +293 | 257 | 0.81% |
82 | UBank | AUS | 30,450 | +38 | 58 | 0.19% |
83 | Goldman Sachs | USA | 30,220 | +75 | 37 | 0.12% |
84 | First Direct | UK | 30,023 | +860 | 631 | 2.10% |
85 | National Bank of Canada | CAN | 29,360 | +2,449 | 73 | 0.25% |
86 | FirstBank | USA | 28,511 | +480 | 648 | 2.27% |
87 | Westpac (NZ) | NZ | 28,320 | +2,318 | 577 | 2.04% |
88 | First Financial (IN) | USA | 27,763 | +3,417 | 308 | 1.11% |
89 | BNZ | NZ | 26,116 | +2,127 | 413 | 1.58% |
90 | Iberia | USA | 25,360 | +808 | 668 | 2.63% |
91 | UBS | UK | 24,645 | +3,313 | 231 | 0.94% |
92 | Nevada State Bank | USA | 22,831 | -105 | 30 | 0.13% |
93 | Bank of Ann Arbor | USA | 21,919 | -55 | 36 | 0.16% |
94 | Zions Bank | USA | 21,776 | +1,892 | 78 | 0.36% |
95 | Bank of Hawaii | USA | 21,249 | +1,502 | 219 | 1.03% |
96 | Kiwibank | NZ | 20,764 | +1,594 | 720 | 3.47% |
97 | Arvest Bank | USA | 20,044 | +506 | 165 | 0.82% |
98 | TSB Bank | NZ | 19,196 | +3,738 | 857 | 4.46% |
99 | Virgin Money | UK | 19,126 | +613 | 98 | 0.51% |
100 | ING Groep | NL | 18,691 | +742 | 484 | 2.59% |
Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.