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Top 100 Most Liked Banks on Facebook

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 banks on Facebook ranked by number of Likes through the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Facebook Likes

# Bank Area Facebook
Likes		 Q2 New
Likes		 Talking
About		 Engagement
Rate
1 Chase USA 3,730,776 -8,420 810 0.02%
2 ICICI Bank IN 3,001,995 +93,675 31,187 1.04%
3 Capital One USA 2,953,622 +23,734 15,227 0.52%
4 Axis IN 2,490,097 +254,228 41,762 1.68%
5 HDFC IN 2,228,226 +12,488 7,020 0.32%
6 GT Bank NIG 2,066,205 +312,788 44,286 2.14%
7 BofA USA 1,809,507 +146,663 47,492 2.62%
8 Citi USA 1,027,850 +38,428 31,133 3.03%
9 IDBI IN 809,604 +8,237 2,730 0.34%
10 United Bank for Africa NIG 718,868 +241,035 47,474 6.60%
11 Wells Fargo USA 678,867 +44,522 70,114 10.33%
12 USAA USA 668,138 +26,074 8,873 1.33%
13 FNB SA 635,397 +127,441 8,374 1.32%
14 Commonwealth AUS 557,692 +17,548 6,500 1.17%
15 Barclays UK 522,036 +12,163 2,895 0.55%
16 TD Bank USA 502,677 +5,904 869 0.17%
17 Bank of the Philippine Islands PHP 490,919 +45,075 6,397 1.30%
18 Scotiabank CAN 477,530 +111,940 16,411 3.44%
19 OCBC Malaysia 407,800 6,500 1.59%
20 FirstBank NIG 323,653 +16,155 2,646 0.82%
21 State Bank of India IN 304,218 +235,476 6,521 2.14%
22 Sterling Nigeria 303,200 2,500 0.82%
23 Equity Kenya 238,600 2,100 0.88%
24 RBC CAN 224,873 +15,986 3,395 1.51%
25 CIBC CAN 222,439 +31,662 8,141 3.66%
26 Kotak Mahindra IN 220,110 +18,566 32,354 14.70%
27 Standard Chartered UK 219,920 +10,291 1,190 0.54%
28 DBS SG 211,866 +22,657 9,030 4.26%
29 Emirates NBD UAE 204,846 +18,532 5,234 2.56%
30 SkyBank NIG 186,173 +20,628 1,352 0.73%
31 Natwest UK 183,775 +31,700 2,021 1.10%
32 US Bank USA 167,257 +5,164 379 0.23%
33 PNC USA 162,492 +1,982 691 0.43%
34 Absa SA 160,791 +6,293 1,766 1.10%
35 HSBC UK 155,492 +1,314 787 0.51%
36 Mashreq UAE 154,700 2,600 1.68%
37 Ally Bank USA 146,016 +9,677 4,089 2.80%
38 Stanbic Nigeria 136,100 3,000 2.20%
39 ASB NZ 126,020 +1,678 900 0.71%
40 OCBC SG 125,615 +10,769 4,339 3.45%
41 Santander (UK) UK 125,530 -101 273 0.22%
42 NAB AUS 125,264 +2,046 836 0.67%
43 ING Vysya IN 123,165 +16,276 9,216 7.48%
44 RAKBANK UAE 122,833 +7,514 2,190 1.78%
45 ANZ AUS 121,516 +32,050 3,885 3.20%
46 Westpac AUS 119,652 +4,008 2,889 2.41%
47 Capitec SA 113,577 +7,363 1,506 1.33%
48 Access Bank NIG 104,870 +1,170 1,945 1.85%
49 Fifth Third USA 98,751 +39,296 16,828 17.04%
50 KCB Kenya 89,700 2,200 2.45%
# Bank Area Facebook
Likes		 Q2 New
Likes		 Talking
About		 Engagement
Rate
51 BBVA Compass USA 89,281 +1,371 4,413 4.94%
52 Nedbank SA 86,644 +10,339 1,442 1.66%
53 E*TRADE Bank USA 77,653 +2,297 134 0.17%
54 M&T Bank USA 75,361 +20,047 107 0.14%
55 Capital One 360 USA 69,506 +555 458 0.66%
56 Credit Suisse CH 68,479 +2,474 626 0.91%
57 Regions USA 66,941 +6,456 2,784 4.16%
58 Bank of Montreal CAN 61,867 +3,613 1,820 2.94%
59 Wema NIG 57,939 +2,491 56 0.10%
60 Simple USA 57,399 +10,535 3,272 5.70%
61 PC Financial CAN 53,360 +15,205 125 0.23%
62 GoBank USA 52,641 +14,990 66 0.13%
63 Lloyds TSB UK 52,342 +4,112 777 1.48%
64 RBS UK 51,035 +19,488 857 1.68%
65 RBS Citizens USA 50,182 +7,351 4,127 8.22%
66 BMO Harris USA 46,757 +1,101 1,175 2.51%
67 AFB Ghana 45,999 +9,317 158 0.34%
68 Bankwest AUS 40,986 +7,047 547 1.33%
69 Standard Bank SA 40,737 +2,894 330 0.81%
70 NetSpend USA 39,091 +1,759 516 1.32%
71 BB&T USA 38,867 +8,383 363 0.93%
72 Huntington USA 38,086 +647 2,090 5.49%
73 Umpqua USA 37,863 +5,137 380 1.00%
74 Co-Operative Bank UK 37,180 +699 223 0.60%
75 Union USA 37,002 +5,380 394 1.06%
76 Bank of the West USA 36,661 +2,053 888 2.42%
77 SunTrust USA 36,128 +2,193 665 1.84%
78 Santander (US) USA 34,130 +1,217 144 0.42%
79 ING Direct CAN 33,812 +2,105 375 1.11%
80 Frost USA 32,200 949 2.95%
81 Bank of Melbourne AUS 31,648 +293 257 0.81%
82 UBank AUS 30,450 +38 58 0.19%
83 Goldman Sachs USA 30,220 +75 37 0.12%
84 First Direct UK 30,023 +860 631 2.10%
85 National Bank of Canada CAN 29,360 +2,449 73 0.25%
86 FirstBank USA 28,511 +480 648 2.27%
87 Westpac (NZ) NZ 28,320 +2,318 577 2.04%
88 First Financial (IN) USA 27,763 +3,417 308 1.11%
89 BNZ NZ 26,116 +2,127 413 1.58%
90 Iberia USA 25,360 +808 668 2.63%
91 UBS UK 24,645 +3,313 231 0.94%
92 Nevada State Bank USA 22,831 -105 30 0.13%
93 Bank of Ann Arbor USA 21,919 -55 36 0.16%
94 Zions Bank USA 21,776 +1,892 78 0.36%
95 Bank of Hawaii USA 21,249 +1,502 219 1.03%
96 Kiwibank NZ 20,764 +1,594 720 3.47%
97 Arvest Bank USA 20,044 +506 165 0.82%
98 TSB Bank NZ 19,196 +3,738 857 4.46%
99 Virgin Money UK 19,126 +613 98 0.51%
100 ING Groep NL 18,691 +742 484 2.59%

Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on July 14, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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