Power 100 Social Media Rankings for Banks

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity during the second quarter of 2014.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

1 point for every 1,500 Facebook ‘Likes’
1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
1 point for every 500 Twitter followers
1 point for every 1,000 tweets sent
1 point for every 15,000 YouTube video views
1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.
Related Power 100 Rankings for This Quarter:

The Top 100 Banks Using Social Media

#	Bank	Area	Facebook Likes	Q2 New Likes	Twitter Followers	Q2 New Followers	YouTube Views	Q2 New Views
1	Wells Fargo	USA	678,867	+44,522	101,000	+17,900	34,879,469	+13,079,413
2	BofA	USA	1,809,507	+146,663	307,000	+29,000	20,524,935	+672,446
3	Chase	USA	3,730,776	-8,420	33,700	+10,400	3,332,298	+147,646
4	Capital One	USA	2,953,622	+23,734	93,100	+5,500	2,819,181	+272,153
5	ICICI Bank	IN	3,001,995	+93,675	14,300	+1,400	1,623,324	+115,412
6	Citi	USA	1,027,850	+38,428	303,000	+38,000	6,776,947	-1,327,811
7	Axis	IN	2,490,097	+254,228	17,300	–	1,734,216	+516,546
8	GT Bank	NIG	2,066,205	+312,788	133,000	+13,000	303,265	+4,825
9	HDFC	IN	2,228,226	+12,488	14,300	+1,500	884,493	+20,180
10	USAA	USA	668,138	+26,074	68,700	+4,000	11,262,612	+631,513
11	Kotak Mahindra	IN	220,110	+18,566	100,000	–	7,275,476	+3,809,038
12	Credit Suisse	CH	68,479	+2,474	64,700	+12,100	11,421,688	+413,966
13	FNB	SA	635,397	+127,441	41,400	+4,600	1,916,121	+216,294
14	Goldman Sachs	USA	30,220	+75	176,000	+32,000	2,901,247	+743,981
15	IDBI	IN	809,604	+8,237	10,700	-200	185,397	+4,085
16	UBA	NIG	718,868	+241,035	11,900	+6,491	310,798	+20,470
17	Scotiabank	CAN	477,530	+111,940	42,200	+7,600	3,340,419	+367,323
18	Barclays	UK	522,036	+12,163	33,400	+6,700	2,346,983	-1,591,905
19	E*TRADE	USA	77,653	+2,297	11,900	-100	562,442	-2,116,329
20	Common wealth	AUS	557,692	+17,548	37,800	+4,600	2,040,298	-71,690
21	Natwest	UK	183,775	+31,700	34,100	+2,100	4,010,489	+727,139
22	CIBC	CAN	222,439	+31,662	49,000	+23,800	4,236,290	+983,643
23	Standard Chartered	UK	219,920	+10,291	26,000	+1,200	4,414,573	+44,436
24	HSBC	UK	155,492	+1,314	9,632	+1,051	2,863,027	-708,818
25	TD Bank	USA	502,677	+5,904	25,600	+1,900	145,568	+36,013
26	BPI	PHP	490,919	+45,075	19,500	+1,800	147,337	+588
27	Santander	UK	125,530	-101	2,400	+417	3,277,194	+942,375
28	Emirates NBD	UAE	204,846	+18,532	0	+0	2,752,372	+152,970
29	PNC	USA	162,492	+1,982	10,900	+400	3,243,495	+30,741
30	NAB	AUS	125,264	+2,046	26,300	+2,600	2,524,436	+395,978
31	FirstBank	NIG	323,653	+16,155	40,500	+6,300	62,613	+2,110
32	OCBC	MAL	407,800	–	18,400	–	–	–
33	Westpac	AUS	119,652	+4,008	24,100	+2,200	1,943,836	+1,044,266
34	Ally Bank	USA	146,016	+9,677	16,900	+1,400	1,104,251	-1,722,578
35	Fifth Third	USA	98,751	+39,296	16,100	+1,500	133,270	+123,183
36	RAKBANK	UAE	122,833	+7,514	31,500	+3,500	1,254,494	+427,074
37	DBS	SG	211,866	+22,657	6,382	+868	467,460	+100,576
38	State Bank of India	IN	304,218	+235,476	10,200	+2,867	31,598	+1,273
39	ANZ	AUS	121,516	+32,050	30,600	+5,900	866,874	+101,436
40	Sterling	NIG	303,200	–	7,052	–	117,390	–
41	Allied Irish Bank	IE	6,150	+5,217	23,200	+2,100	1,272,503	+132,694
42	Absa	SA	160,791	+6,293	19,900	+5,200	374,254	-15,749
43	Equity	KEN	238,600	–	17,800	–	31,613	–
44	RBC	CAN	224,873	+15,986	26,000	+12,200	–	-794,305
45	Nedbank	SA	86,644	+10,339	24,700	+4,700	786,492	+61,622
46	Stanbic	NIG	136,100	–	26,400	–	350,619	–
47	US Bank	USA	167,257	+5,164	11,800	+1,500	560,989	-1,127
48	BNZ	NZ	26,116	+2,127	9,875	+645	1,895,469	-532,702
49	KCB	KEN	89,700	–	33,700	–	9,210	–
50	Standard Bank	SA	40,737	+2,894	32,300	+9,100	350,619	+143,151

#	Bank	Area	Facebook Likes	Q2 New Likes	Twitter Followers	Q2 New Followers	YouTube Views	Q2 New Views
51	UBS	UK	24,645	+3,313	48,800	+11,700	396,287	+323,892
52	Regions	USA	66,941	+6,456	11,800	+1,300	850,041	+18,698
53	ASB	NZ	126,020	+1,678	12,300	+900	406,157	-52,292
54	Capital One 360	USA	69,506	+555	42,300	+200	–	–
55	Silicon Valley Bank	USA	2,905	+154	11,600	+1,000	758,397	+66,565
56	OCBC	SG	125,615	+10,769	7,683	+104	470,796	+24,845
57	SkyBank	NIG	186,173	+20,628	5,294	+810	63,739	+50,820
58	Simple	USA	57,399	+10,535	38,500	+1,700	–	–
59	Virgin Money	UK	19,126	+613	21,800	+1,400	883,356	+50,597
60	Bank of Montreal	CAN	61,867	+3,613	18,000	+17,987	748,377	+707,897
61	Mashreq	UAE	154,700	–	3,977	–	251,134	–
62	RBS	UK	51,035	+19,488	5,398	+411	892,150	+266,756
63	ING Vysya	IN	123,165	+16,276	1,586	+1,396	6,394	+541
64	Capitec	SA	113,577	+7,363	10,500	+1,155	150,096	+27,161
65	BBVA Compass	USA	89,281	+1,371	6,699	+358	138,036	+112,190
66	Access Bank	NIG	104,870	+1,170	11,700	+1,200	–	–
67	SunTrust	USA	36,128	+2,193	5,240	+429	79,051	+3,304
68	ING Direct	CAN	33,812	+2,105	18,100	+2,900	99,415	-1,197,722
69	BMO Harris	USA	46,757	+1,101	2,670	+288	545,250	+27,314
70	First Direct	UK	30,023	+860	3,732	+396	497,909	-153,313
71	Westpac (NZ)	NZ	28,320	+2,318	3,946	+260	620,576	+16,794
72	RBS Citizens	USA	50,182	+7,351	9,720	+363	897	-7,803
73	Associated Bank	USA	5,833	+2,293	24,300	+22,617	343,979	+11,280
74	RaboDirect	IE	10,310	+802	15,500	+500	317,447	+29,364
75	UBank	AUS	30,450	+38	8,145	+228	228,135	+11,969
76	Bank of the West	USA	36,661	+2,053	5,457	-81	329,060	-41,729
77	Emirates NBD	UAE	–	–	30,300	–	–	–
78	Union	USA	37,002	+5,380	8,958	+98	244,420	+4,031
79	NetSpend	USA	39,091	+1,759	12,200	+5,114	33,432	+1,141
80	Kiwibank	NZ	20,764	+1,594	5,646	+271	443,963	+143,249
81	Bank of Queensland	AUS	16,339	+4,943	3,182	+245	537,261	+216,284
82	Investec	SA	16,683	+348	8,967	+601	315,631	+18,599
83	M&T Bank	USA	75,361	+20,047	4,234	+303	–	–
84	Bank of Ireland	IE	7,695	+2,188	7,395	+1,135	120,260	+33,868
85	Wema	NIG	57,939	+2,491	7,118	+243	1,729	+250
86	Bankwest	AUS	40,986	+7,047	7,799	+2,088	18,011	+1,078
87	PC Financial	CAN	53,360	+15,205	4,864	+483	–	–
88	Huntington	USA	38,086	+647	5,926	+339	12,754	+899
89	Co-Operative Bank	UK	37,180	+699	8,716	+417	25,790	+178
90	FirstBank	USA	28,511	+480	886	+141	278,459	+225,201
91	National Bank of Canada	CAN	29,360	+2,449	2,941	+324	174,755	+101,507
92	GoBank	USA	52,641	+14,990	1,706	+41	–	–
93	Umpqua	USA	37,863	+5,137	4,700	+314	–	-31,622
94	ING Groep	NL	18,691	+742	12,300	+1,800	–	-645,452
95	Bank of Melbourne	AUS	31,648	+293	3,313	+285	29,637	+350
96	Lloyds TSB	UK	52,342	+4,112	27	+3	–	–
97	Coutts	UK	3,766	+184	11,800	+600	22,982	+1,543
98	AFB	Ghana	45,999	+9,317	1,076	+202	–	–
99	Bank of Hawaii	USA	21,249	+1,502	5,376	+487	15,528	+2,261
100	1st Mariner Bank	USA	3,397	-567	2,429	+27	57,736	+2,943

Note: All data covers social media activity through April, May and June 2014.

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