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Power 100 Social Media Rankings for Banks

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity during the second quarter of 2014.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.
Related Power 100 Rankings for This Quarter:

The Top 100 Banks Using Social Media

# Bank Area Facebook
Likes		 Q2 New
Likes		 Twitter
Followers		 Q2 New
Followers		 YouTube
Views		 Q2 New
Views
1 Wells Fargo USA 678,867 +44,522 101,000 +17,900 34,879,469 +13,079,413
2 BofA USA 1,809,507 +146,663 307,000 +29,000 20,524,935 +672,446
3 Chase USA 3,730,776 -8,420 33,700 +10,400 3,332,298 +147,646
4 Capital One USA 2,953,622 +23,734 93,100 +5,500 2,819,181 +272,153
5 ICICI Bank IN 3,001,995 +93,675 14,300 +1,400 1,623,324 +115,412
6 Citi USA 1,027,850 +38,428 303,000 +38,000 6,776,947 -1,327,811
7 Axis IN 2,490,097 +254,228 17,300 – 1,734,216 +516,546
8 GT Bank NIG 2,066,205 +312,788 133,000 +13,000 303,265 +4,825
9 HDFC IN 2,228,226 +12,488 14,300 +1,500 884,493 +20,180
10 USAA USA 668,138 +26,074 68,700 +4,000 11,262,612 +631,513
11 Kotak
Mahindra		 IN 220,110 +18,566 100,000 – 7,275,476 +3,809,038
12 Credit
Suisse		 CH 68,479 +2,474 64,700 +12,100 11,421,688 +413,966
13 FNB SA 635,397 +127,441 41,400 +4,600 1,916,121 +216,294
14 Goldman
Sachs		 USA 30,220 +75 176,000 +32,000 2,901,247 +743,981
15 IDBI IN 809,604 +8,237 10,700 -200 185,397 +4,085
16 UBA NIG 718,868 +241,035 11,900 +6,491 310,798 +20,470
17 Scotiabank CAN 477,530 +111,940 42,200 +7,600 3,340,419 +367,323
18 Barclays UK 522,036 +12,163 33,400 +6,700 2,346,983 -1,591,905
19 E*TRADE USA 77,653 +2,297 11,900 -100 562,442 -2,116,329
20 Common
wealth		 AUS 557,692 +17,548 37,800 +4,600 2,040,298 -71,690
21 Natwest UK 183,775 +31,700 34,100 +2,100 4,010,489 +727,139
22 CIBC CAN 222,439 +31,662 49,000 +23,800 4,236,290 +983,643
23 Standard
Chartered		 UK 219,920 +10,291 26,000 +1,200 4,414,573 +44,436
24 HSBC UK 155,492 +1,314 9,632 +1,051 2,863,027 -708,818
25 TD Bank USA 502,677 +5,904 25,600 +1,900 145,568 +36,013
26 BPI PHP 490,919 +45,075 19,500 +1,800 147,337 +588
27 Santander UK 125,530 -101 2,400 +417 3,277,194 +942,375
28 Emirates NBD UAE 204,846 +18,532 0 +0 2,752,372 +152,970
29 PNC USA 162,492 +1,982 10,900 +400 3,243,495 +30,741
30 NAB AUS 125,264 +2,046 26,300 +2,600 2,524,436 +395,978
31 FirstBank NIG 323,653 +16,155 40,500 +6,300 62,613 +2,110
32 OCBC MAL 407,800 – 18,400 – – –
33 Westpac AUS 119,652 +4,008 24,100 +2,200 1,943,836 +1,044,266
34 Ally Bank USA 146,016 +9,677 16,900 +1,400 1,104,251 -1,722,578
35 Fifth Third USA 98,751 +39,296 16,100 +1,500 133,270 +123,183
36 RAKBANK UAE 122,833 +7,514 31,500 +3,500 1,254,494 +427,074
37 DBS SG 211,866 +22,657 6,382 +868 467,460 +100,576
38 State Bank
of India		 IN 304,218 +235,476 10,200 +2,867 31,598 +1,273
39 ANZ AUS 121,516 +32,050 30,600 +5,900 866,874 +101,436
40 Sterling NIG 303,200 – 7,052 – 117,390 –
41 Allied
Irish Bank		 IE 6,150 +5,217 23,200 +2,100 1,272,503 +132,694
42 Absa SA 160,791 +6,293 19,900 +5,200 374,254 -15,749
43 Equity KEN 238,600 – 17,800 – 31,613 –
44 RBC CAN 224,873 +15,986 26,000 +12,200 – -794,305
45 Nedbank SA 86,644 +10,339 24,700 +4,700 786,492 +61,622
46 Stanbic NIG 136,100 – 26,400 – 350,619 –
47 US Bank USA 167,257 +5,164 11,800 +1,500 560,989 -1,127
48 BNZ NZ 26,116 +2,127 9,875 +645 1,895,469 -532,702
49 KCB KEN 89,700 – 33,700 – 9,210 –
50 Standard
Bank		 SA 40,737 +2,894 32,300 +9,100 350,619 +143,151
# Bank Area Facebook
Likes		 Q2 New
Likes		 Twitter
Followers		 Q2 New
Followers		 YouTube
Views		 Q2 New
Views
51 UBS UK 24,645 +3,313 48,800 +11,700 396,287 +323,892
52 Regions USA 66,941 +6,456 11,800 +1,300 850,041 +18,698
53 ASB NZ 126,020 +1,678 12,300 +900 406,157 -52,292
54 Capital One 360 USA 69,506 +555 42,300 +200 – –
55 Silicon Valley Bank USA 2,905 +154 11,600 +1,000 758,397 +66,565
56 OCBC SG 125,615 +10,769 7,683 +104 470,796 +24,845
57 SkyBank NIG 186,173 +20,628 5,294 +810 63,739 +50,820
58 Simple USA 57,399 +10,535 38,500 +1,700 – –
59 Virgin Money UK 19,126 +613 21,800 +1,400 883,356 +50,597
60 Bank of Montreal CAN 61,867 +3,613 18,000 +17,987 748,377 +707,897
61 Mashreq UAE 154,700  – 3,977 – 251,134  –
62 RBS UK 51,035 +19,488 5,398 +411 892,150 +266,756
63 ING Vysya IN 123,165 +16,276 1,586 +1,396 6,394 +541
64 Capitec SA 113,577 +7,363 10,500 +1,155 150,096 +27,161
65 BBVA Compass USA 89,281 +1,371 6,699 +358 138,036 +112,190
66 Access Bank NIG 104,870 +1,170 11,700 +1,200 – –
67 SunTrust USA 36,128 +2,193 5,240 +429 79,051 +3,304
68 ING Direct CAN 33,812 +2,105 18,100 +2,900 99,415 -1,197,722
69 BMO Harris USA 46,757 +1,101 2,670 +288 545,250 +27,314
70 First Direct UK 30,023 +860 3,732 +396 497,909 -153,313
71 Westpac (NZ) NZ 28,320 +2,318 3,946 +260 620,576 +16,794
72 RBS Citizens USA 50,182 +7,351 9,720 +363 897 -7,803
73 Associated Bank USA 5,833 +2,293 24,300 +22,617 343,979 +11,280
74 RaboDirect IE 10,310 +802 15,500 +500 317,447 +29,364
75 UBank AUS 30,450 +38 8,145 +228 228,135 +11,969
76 Bank of the West USA 36,661 +2,053 5,457 -81 329,060 -41,729
77 Emirates NBD UAE –  – 30,300  – –  –
78 Union USA 37,002 +5,380 8,958 +98 244,420 +4,031
79 NetSpend USA 39,091 +1,759 12,200 +5,114 33,432 +1,141
80 Kiwibank NZ 20,764 +1,594 5,646 +271 443,963 +143,249
81 Bank of Queensland AUS 16,339 +4,943 3,182 +245 537,261 +216,284
82 Investec SA 16,683 +348 8,967 +601 315,631 +18,599
83 M&T Bank USA 75,361 +20,047 4,234 +303 – –
84 Bank of Ireland IE 7,695 +2,188 7,395 +1,135 120,260 +33,868
85 Wema NIG 57,939 +2,491 7,118 +243 1,729 +250
86 Bankwest AUS 40,986 +7,047 7,799 +2,088 18,011 +1,078
87 PC Financial CAN 53,360 +15,205 4,864 +483 – –
88 Huntington USA 38,086 +647 5,926 +339 12,754 +899
89 Co-Operative Bank UK 37,180 +699 8,716 +417 25,790 +178
90 FirstBank USA 28,511 +480 886 +141 278,459 +225,201
91 National Bank of Canada CAN 29,360 +2,449 2,941 +324 174,755 +101,507
92 GoBank USA 52,641 +14,990 1,706 +41 – –
93 Umpqua USA 37,863 +5,137 4,700 +314 – -31,622
94 ING Groep NL 18,691 +742 12,300 +1,800 – -645,452
95 Bank of Melbourne AUS 31,648 +293 3,313 +285 29,637 +350
96 Lloyds TSB UK 52,342 +4,112 27 +3 – –
97 Coutts UK 3,766 +184 11,800 +600 22,982 +1,543
98 AFB Ghana 45,999 +9,317 1,076 +202 – –
99 Bank of Hawaii USA 21,249 +1,502 5,376 +487 15,528 +2,261
100 1st Mariner Bank USA 3,397 -567 2,429 +27 57,736 +2,943

Note: All data covers social media activity through April, May and June 2014.

This article was originally published on July 14, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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