14. Three Story Bank of China Branch Serves Range of Customers
Cutting-edge design and advanced digital technology combine with a unique three-story format to make the Bank of China branch unique in many ways. The impactful streetscape facade, inspired by the enduring symbolism of bamboo in ancient and modern Chinese arts and literature, delivers a refreshed expression of the trusted BOC brand that is instantly recognisable, highly visible and memorable.
“The banks’s aim was to optimise their customers’ banking experience within an open and cordial setting,” explained One Space co-founder, Greg Pearce. The new branch uses a multitude of materials, low-energy lighting, strong graphics and digital technology. Re-conceptualised customer meeting rooms were developed to better engage relationship managers and their customers in a relaxed setting, to encourage open dialogue and foster trust.
The street-facing entrance hall can accommodate exhibitions, financial planning seminars or community events, alongside 24-hour banking.