6. High Tech Meets High Touch AT BECU
At BECU‘s new Eastside Financial Center, the signature crimson lighting makes an immediate impact … but it doesn’t stop there. The 24-hour smart ATM vestibule really isn’t a vestibule at all. This area of the branch is open 24-hours a day, with glass “nano walls” that can roll out on hidden tracks, safely locking this area from other parts of the facility, creating a totally flexible space.
The ATM wall is highlighted by ever-changing LED light topped by 5 digital monitors that showcase dynamic motion graphic content ranging from brand-building messaging, to gorgeous local NW scenery, to campaign promotions. The ATMs serve the cash-handling, deposit, and withdrawal needs of BECU members, because, like most BECU branches, there are no tellers here.
Two senior-level concierges engage guests, guiding them to the advice and solutions they’re looking for — whether loan, investment, or business related. Guests meet their advisors at desks, messaged to cross-sell services and demo savvy new mobile and tablet technologies. Some needs are handled almost instantly. For more detailed conversations, private offices are near by. Digital displays deliver dynamic content throughout the facility.
Informal meeting space combines with a formal conference room. Slide open the glass walls. Roll away the custom bar-height tables, and you have a community meeting and educational space ready to seat 55 guests.
Illustrating the flexibility of the entire branch, strategically placed glass nano-walls allow parts of the branch to operate on hours of its choosing. The loan center has the ability to run on its unique schedule — including being open on Sunday’s to serve those who want to get their home loan finalized after visiting that perfect open house. Special staging spaces provide quick informational meetings.
7. Bank of Melbourne Opts For Open Design
Bank of Melbourne worked with greater group to design a concept for multiple offices that would combine an open layout with a strong branding and a sense of community. Several offices were opened within a short period of time with variations on this central theme.
The goal was to design a branches that would be welcoming, break down the physical and emotional barriers between customers and staff, and assure customers that the services and solutions were shaped to suit the needs of local businesses, households and the community.
In each office, a custom display wall was used to present custom visuals that would resonate with the community.