Top 100 Hottest Bank & Credit Union YouTube Channels

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 financial institutions on YouTube ranked by the most new video views in the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

The Top 100 Most-Watched Financial Institutions on YouTube in Q1 2014

#	Financial Institution	Type	Area	New Views in Q1 2014	All-Time YouTube Views	Subscribers
1	BofA	Bank	USA	+5,412,782	19,852,489	7,442
2	Wells Fargo	Bank	USA	+3,971,243	21,800,056	6,818
3	USAA	Bank	USA	+3,299,382	10,631,099	5,888
4	Chase	Bank	USA	+3,061,405	3,184,652	2,450
5	CIBC	Bank	CAN	+2,384,931	3,252,647	742
6	Citi	Bank	USA	+2,101,805	8,104,758	4,868
7	Goldman Sachs	Bank	USA	+1,257,407	2,157,266	6,916
8	Kotak Mahindra	Bank	IN	+1,067,704	3,466,438	1,028
9	BNZ	Bank	NZ	+696,684	2,428,171	335
10	Allied Irish Bank	Bank	IE	+639,756	1,139,809	812
11	Ally Bank	Bank	USA	+628,018	2,826,829	1,474
12	Regions	Bank	USA	+588,803	831,343	350
13	RAKBANK	Bank	UAE	+557,448	827,420	443
14	HDFC	Bank	IN	+454,514	864,313	1,345
15	HSBC	Bank	UK	+428,547	3,571,845	6,573
16	Nedbank	Bank	SA	+403,929	724,870	306
17	Credit Suisse	Bank	CH	+385,295	11,007,722	3,911
18	Standard Chartered	Bank	UK	+347,701	4,370,137	846
19	ICICI Bank	Bank	IN	+344,542	1,507,912	1,508
20	FNB	Bank	SA	+341,231	1,699,827	1,568
21	Westpac	Bank	AUS	+318,571	899,570	885
22	Navy	CU	USA	+270,774	730,707	309
23	ANZ	Bank	AUS	+237,035	765,438	704
24	RBS	Bank	UK	+231,126	625,394	269
25	United Bank for Africa	Bank	NIG	+224,403	290,328	257
26	Westpac (NZ)	Bank	NZ	+171,750	603,782	410
27	Santander (UK)	Bank	UK	+105,013	2,334,819	1,031
28	Capitec	Bank	SA	+90,128	122,935	154
29	Silicon Valley Bank	Bank	USA	+88,871	691,832	2,959
30	Grow Financial	CU	USA	+87,856	113,041	103
31	Virgin Money	Bank	UK	+77,810	832,759	795
32	Servus	CU	CAN	+75,917	564,557	132
33	DBS	Bank	SG	+63,464	366,884	678
34	Advia	CU	USA	+62,549	82,186	14
35	Emirates NBD	Bank	UAE	+58,570	2,599,402	1,387
36	US Bank	Bank	USA	+54,674	562,116	515
37	Washington Federal	Bank	USA	+43,491	118,551	12
38	Bank of the West	Bank	USA	+35,464	370,789	283
39	Vantage (MO)	CU	USA	+34,708	88,498	138
40	Webster	Bank	USA	+32,328	32,328	55
41	First Direct	Bank	UK	+30,274	651,222	358
42	Innovations	CU	USA	+29,825	126,446	71
43	RBC	Bank	CAN	+24,034	794,305	536
44	Standard Bank	Bank	SA	+22,366	207,468	670
45	Axis	Bank	IN	+21,060	1,217,670	1,255
46	Nationwide Building Society	CU	UK	+20,541	549,844	369
47	ING Direct	Bank	CAN	+19,655	1,297,137	1,167
48	Vancity	CU	CAN	+19,199	239,989	246
49	Bank of Ireland	Bank	IE	+19,008	86,392	245
50	Mountain America	CU	USA	+18,076	43,124	43

#	Financial Institution	Type	Area	New Views in Q1 2014	All-Time YouTube Views	Subscribers
51	Investec	Bank	SA	+17,439	297,032	387
52	Polish	CU	CAN	+17,225	223,214	146
53	Idaho Central	CU	USA	+15,124	36,351	22
54	Synergy	CU	CAN	+14,793	103,392	25
55	Kiwibank	Bank	NZ	+14,078	300,714	138
56	OCBC	Bank	SG	+13,901	445,951	278
57	IDBI	Bank	IN	+13,714	181,312	6,105
58	Elevations	CU	USA	+13,219	199,364	68
59	Missouri	CU	USA	+12,686	28,254	10
60	Michigan First	CU	USA	+12,316	79,845	193
61	Zions Bank	Bank	USA	+12,078	72,446	195
62	Logix	CU	USA	+11,642	202,830	77
63	Fort Knox	CU	USA	+11,622	11,622	13
64	UBS	Bank	UK	+10,985	72,395	693
65	Associated Bank	Bank	USA	+10,787	332,699	141
66	FirstBank	Bank	NIG	+9,920	60,503	443
67	Bank of Melbourne	Bank	AUS	+8,618	29,287	86
68	RBS Citizens	Bank	USA	+8,279	8,700	43
69	TD Bank	Bank	USA	+8,201	109,555	374
70	Community Choice (IA)	CU	USA	+8,200	12,185	12
71	Stanford	CU	USA	+6,961	36,994	69
72	Coastal	CU	USA	+6,932	9,171	21
73	First Tennessee	Bank	USA	+6,905	25,256	67
74	SkyBank	Bank	NIG	+6,771	12,919	77
75	Baxter	CU	USA	+6,049	44,337	126
76	Consumers (MI)	CU	USA	+6,004	41,422	32
77	Susquehanna Bank	Bank	USA	+5,883	49,016	51
78	Bellco (CO)	CU	USA	+5,358	89,702	159
79	First Tech	CU	USA	+5,293	342,942	92
80	RaboDirect	Bank	IE	+5,115	288,083	154
81	American Heritage	CU	USA	+5,000	5,000	0
82	GT Bank	Bank	NIG	+4,875	298,440	691
83	Community Financial (MO)	CU	USA	+4,852	4,852	37
84	Bendigo	Bank	AUS	+4,741	17,809	101
85	BB&T	Bank	USA	+4,426	13,136	125
86	ING Groep	Bank	NL	+4,261	645,452	0
87	Spokane Teachers	CU	USA	+4,172	98,804	32
88	BBVA Compass	Bank	USA	+3,950	25,846	108
89	National Bank of Canada	Bank	CAN	+3,933	73,248	87
90	MAX	CU	USA	+3,796	16,578	26
91	AffinityPlus	CU	USA	+3,722	66,257	39
92	TCF	Bank	USA	+3,456	12,013	11
93	Desert Schools	CU	USA	+3,138	8,645	17
94	FirstBank	Bank	USA	+3,132	53,258	74
95	CIT Group	Bank	USA	+3,116	48,644	112
96	CoastHills	CU	USA	+3,094	17,826	50
97	1st Mariner Bank	Bank	USA	+3,077	54,793	15
98	First National of Omaha (NE)	Bank	USA	+3,045	18,981	147
99	Coast Capital	CU	CAN	+3,035	56,344	52
100	Bank of Queensland	Bank	AUS	+2,912	320,977	63

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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