Top 100 Banks Adding The Most New Twitter Followers

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Twitter ranked by the most new Followers added in the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on Twitter Adding The Most New Followers

#	Bank	Area	New Twitter Followers in Q1 2014	All-Time Twitter Followers	Tweets	Following
1	Citi	USA	+45,385	265,000	8,861	4,622
2	GT Bank	NIG	+33,771	120,000	23,200	28
3	BofA	USA	+32,793	278,000	3,488	195
4	Goldman Sachs	USA	+30,974	144,000	2,599	103
5	Credit Suisse	CH	+14,624	52,600	2,662	719
6	CIBC	CAN	+14,598	25,200	9,464	2,612
7	Wells Fargo	USA	+13,832	83,100	4,490	865
8	UBS	UK	+12,802	37,100	325	8
9	Kotak Mahindra	IN	+12,451	100,000	7,616	840
10	Fifth Third	USA	+8,635	14,600	4,271	180
11	ANZ	AUS	+8,099	24,700	7,326	8,467
12	FirstBank	NIG	+7,763	34,200	9,603	58
13	Axis	IN	+7,576	17,300	1,634	87
14	USAA	USA	+5,747	64,700	5,318	32,300
15	RBC	CAN	+5,677	13,800	6,760	2,398
16	Scotiabank	CAN	+5,169	34,600	787	61
17	Barclays	UK	+5,159	26,700	53,000	33
18	Allied Irish Bank	IE	+5,091	21,100	8,776	5
19	Commonwealth	AUS	+4,215	33,200	14,700	2,482
20	RaboDirect	IE	+4,090	15,000	4,638	614
21	US Bank	USA	+3,479	10,300	5,500	843
22	Virgin Money	UK	+3,426	20,400	9,066	493
23	Standard Bank	SA	+3,374	23,200	27,700	5,528
24	Capital One	USA	+2,879	87,600	7,851	57
25	Access Bank	NIG	+2,728	10,500	8,437	2,476
26	Simple	USA	+2,717	36,800	20,100	1,759
27	Nedbank	SA	+2,658	20,000	37,200	16,100
28	FNB	SA	+2,646	36,800	186,000	2,165
29	Natwest	UK	+2,599	32,000	118,000	5,352
30	Westpac	AUS	+2,426	21,900	10,700	1,455
31	NAB	AUS	+2,364	23,700	16,900	4,155
32	Bank of the Philippine Islands	PHP	+2,036	17,700	26,000	3,022
33	Absa	SA	+2,000	14,700	24,600	1,136
34	OCBC	SG	+1,997	7,579	6,887	522
35	Standard Chartered	UK	+1,937	24,800	3,234	535
36	TD Bank	USA	+1,889	23,700	43,300	10,600
37	ICICI Bank	IN	+1,643	12,900	19,200	7,346
38	First National of Omaha (NE)	USA	+1,612	2,489	4,323	333
39	RAKBANK	UAE	+1,544	28,000	8,902	1,625
40	Bank of Ireland	IE	+1,427	6,260	9,763	65
41	Santander (US)	USA	+1,345	1,770	774	90
42	HSBC	UK	+1,293	8,581	35,000	10
43	HDFC	IN	+1,178	12,800	9,789	161
44	ING Groep	NL	+1,095	10,500	662	2,915
45	Silicon Valley Bank	USA	+1,052	10,600	8,694	1,091
46	United Bank for Africa	NIG	+1,051	5,409	5,028	748
47	Chase	USA	+1,024	23,300	1,060	191
48	SkyBank	NIG	+998	4,484	4,660	13
49	IDBI	IN	+988	10,900	4,884	29
50	Regions	USA	+903	10,500	18,500	8,947

#	Bank	Area	New Twitter Followers in Q1 2014	All-Time Twitter Followers	Tweets	Following
51	Citizens Bank	USA	+851	1,642	2,359	1,095
52	DBS	SG	+818	5,514	18,400	167
53	Ally Bank	USA	+803	15,500	19,500	591
54	Capitec	SA	+792	9,345	6,851	382
55	RBS	UK	+780	4,987	13,400	723
56	PNC	USA	+762	10,500	3,347	184
57	RBS Citizens	USA	+749	9,357	11,600	4,657
58	National Bank of Canada	CAN	+741	2,617	2,778	1,617
59	Investec	SA	+727	8,366	1,791	226
60	Moven	USA	+602	4,732	1,820	1,134
61	ASB	NZ	+590	11,400	13,100	4,206
62	Co-Operative Bank	UK	+582	8,299	4,066	1,511
63	BNZ	NZ	+573	9,230	12,600	3,516
64	PC Financial	CAN	+539	4,381	4,723	226
65	Coutts	UK	+521	11,200	4,286	145
66	UBank	AUS	+520	7,917	6,143	5,795
67	Union	USA	+490	8,860	2,963	510
68	Bank of Hawaii	USA	+477	4,889	5,517	2,191
69	ING Direct	CAN	+463	15,200	12,300	4,281
70	BBVA Compass	USA	+462	6,341	7,831	241
71	Santander (UK)	UK	+446	1,983	12,100	2
72	Huntington	USA	+419	5,587	3,497	1,207
73	First Direct	UK	+395	3,336	14,000	0
74	Northern Trust	USA	+370	3,769	747	177
75	SunTrust	USA	+366	4,811	48,700	1,145
76	M&T Bank	USA	+365	3,931	1,440	875
77	Kiwibank	NZ	+357	5,375	4,458	2,160
78	Ulster	IE	+354	4,816	7,043	337
79	NetSpend	USA	+348	7,086	3,506	453
80	Bankwest	AUS	+331	5,711	5,310	5,287
81	BMO Harris	USA	+325	2,382	1,945	399
82	HomeStreet	USA	+318	1,922	1,642	777
83	Paducah Bank	USA	+315	1,090	920	1,037
84	Umpqua	USA	+270	4,386	4,324	588
85	Bank of Melbourne	AUS	+265	3,028	4,677	1,306
86	Bendigo	AUS	+260	3,059	3,034	1,148
87	Wema	NIG	+259	6,875	3,474	615
88	Bank of Ann Arbor	USA	+240	2,724	3,201	2,334
89	Westpac (NZ)	NZ	+239	3,686	6,475	755
90	Bank of Queensland	AUS	+237	2,937	1,844	1,642
91	Bank of the West	USA	+233	5,538	3,178	540
92	First Tennessee	USA	+232	2,160	2,428	334
93	Webster	USA	+174	3,774	4,348	3,188
94	Associated Bank	USA	+168	1,683	3,397	624
95	Arvest Bank	USA	+158	4,569	2,487	53
96	Eastern Bank	USA	+153	1,246	1,182	489
97	African Bank	SA	+152	1,502	1,862	84
98	WaterStone	USA	+140	490	628	358
99	Keystone	NIG	+133	867	1,147	18
100	Bremer Bank	USA	+132	2,448	5,177	1,384

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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