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Top 100 Banks Adding The Most New Twitter Followers

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 banks on Twitter ranked by the most new Followers added in the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks on Twitter Adding The Most New Followers

# Bank Area New Twitter
Followers
in Q1 2014		 All-Time
Twitter
Followers		 Tweets Following
1 Citi USA +45,385 265,000 8,861 4,622
2 GT Bank NIG +33,771 120,000 23,200 28
3 BofA USA +32,793 278,000 3,488 195
4 Goldman Sachs USA +30,974 144,000 2,599 103
5 Credit Suisse CH +14,624 52,600 2,662 719
6 CIBC CAN +14,598 25,200 9,464 2,612
7 Wells Fargo USA +13,832 83,100 4,490 865
8 UBS UK +12,802 37,100 325 8
9 Kotak Mahindra IN +12,451 100,000 7,616 840
10 Fifth Third USA +8,635 14,600 4,271 180
11 ANZ AUS +8,099 24,700 7,326 8,467
12 FirstBank NIG +7,763 34,200 9,603 58
13 Axis IN +7,576 17,300 1,634 87
14 USAA USA +5,747 64,700 5,318 32,300
15 RBC CAN +5,677 13,800 6,760 2,398
16 Scotiabank CAN +5,169 34,600 787 61
17 Barclays UK +5,159 26,700 53,000 33
18 Allied Irish Bank IE +5,091 21,100 8,776 5
19 Commonwealth AUS +4,215 33,200 14,700 2,482
20 RaboDirect IE +4,090 15,000 4,638 614
21 US Bank USA +3,479 10,300 5,500 843
22 Virgin Money UK +3,426 20,400 9,066 493
23 Standard Bank SA +3,374 23,200 27,700 5,528
24 Capital One USA +2,879 87,600 7,851 57
25 Access Bank NIG +2,728 10,500 8,437 2,476
26 Simple USA +2,717 36,800 20,100 1,759
27 Nedbank SA +2,658 20,000 37,200 16,100
28 FNB SA +2,646 36,800 186,000 2,165
29 Natwest UK +2,599 32,000 118,000 5,352
30 Westpac AUS +2,426 21,900 10,700 1,455
31 NAB AUS +2,364 23,700 16,900 4,155
32 Bank of the
Philippine Islands		 PHP +2,036 17,700 26,000 3,022
33 Absa SA +2,000 14,700 24,600 1,136
34 OCBC SG +1,997 7,579 6,887 522
35 Standard Chartered UK +1,937 24,800 3,234 535
36 TD Bank USA +1,889 23,700 43,300 10,600
37 ICICI Bank IN +1,643 12,900 19,200 7,346
38 First National
of Omaha (NE)		 USA +1,612 2,489 4,323 333
39 RAKBANK UAE +1,544 28,000 8,902 1,625
40 Bank of Ireland IE +1,427 6,260 9,763 65
41 Santander (US) USA +1,345 1,770 774 90
42 HSBC UK +1,293 8,581 35,000 10
43 HDFC IN +1,178 12,800 9,789 161
44 ING Groep NL +1,095 10,500 662 2,915
45 Silicon
Valley Bank		 USA +1,052 10,600 8,694 1,091
46 United Bank
for Africa		 NIG +1,051 5,409 5,028 748
47 Chase USA +1,024 23,300 1,060 191
48 SkyBank NIG +998 4,484 4,660 13
49 IDBI IN +988 10,900 4,884 29
50 Regions USA +903 10,500 18,500 8,947
# Bank Area New Twitter
Followers
in Q1 2014		 All-Time
Twitter
Followers		 Tweets Following
51 Citizens Bank USA +851 1,642 2,359 1,095
52 DBS SG +818 5,514 18,400 167
53 Ally Bank USA +803 15,500 19,500 591
54 Capitec SA +792 9,345 6,851 382
55 RBS UK +780 4,987 13,400 723
56 PNC USA +762 10,500 3,347 184
57 RBS Citizens USA +749 9,357 11,600 4,657
58 National
Bank of Canada		 CAN +741 2,617 2,778 1,617
59 Investec SA +727 8,366 1,791 226
60 Moven USA +602 4,732 1,820 1,134
61 ASB NZ +590 11,400 13,100 4,206
62 Co-Operative Bank UK +582 8,299 4,066 1,511
63 BNZ NZ +573 9,230 12,600 3,516
64 PC Financial CAN +539 4,381 4,723 226
65 Coutts UK +521 11,200 4,286 145
66 UBank AUS +520 7,917 6,143 5,795
67 Union USA +490 8,860 2,963 510
68 Bank of Hawaii USA +477 4,889 5,517 2,191
69 ING Direct CAN +463 15,200 12,300 4,281
70 BBVA Compass USA +462 6,341 7,831 241
71 Santander (UK) UK +446 1,983 12,100 2
72 Huntington USA +419 5,587 3,497 1,207
73 First Direct UK +395 3,336 14,000 0
74 Northern Trust USA +370 3,769 747 177
75 SunTrust USA +366 4,811 48,700 1,145
76 M&T Bank USA +365 3,931 1,440 875
77 Kiwibank NZ +357 5,375 4,458 2,160
78 Ulster IE +354 4,816 7,043 337
79 NetSpend USA +348 7,086 3,506 453
80 Bankwest AUS +331 5,711 5,310 5,287
81 BMO Harris USA +325 2,382 1,945 399
82 HomeStreet USA +318 1,922 1,642 777
83 Paducah Bank USA +315 1,090 920 1,037
84 Umpqua USA +270 4,386 4,324 588
85 Bank of
Melbourne		 AUS +265 3,028 4,677 1,306
86 Bendigo AUS +260 3,059 3,034 1,148
87 Wema NIG +259 6,875 3,474 615
88 Bank of Ann Arbor USA +240 2,724 3,201 2,334
89 Westpac (NZ) NZ +239 3,686 6,475 755
90 Bank of
Queensland		 AUS +237 2,937 1,844 1,642
91 Bank of the West USA +233 5,538 3,178 540
92 First Tennessee USA +232 2,160 2,428 334
93 Webster USA +174 3,774 4,348 3,188
94 Associated Bank USA +168 1,683 3,397 624
95 Arvest Bank USA +158 4,569 2,487 53
96 Eastern Bank USA +153 1,246 1,182 489
97 African Bank SA +152 1,502 1,862 84
98 WaterStone USA +140 490 628 358
99 Keystone NIG +133 867 1,147 18
100 Bremer Bank USA +132 2,448 5,177 1,384

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on April 15, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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