Top 100 Banks On Twitter With The Most Followers

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Twitter ranked by total Followers through the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on Twitter

#	Bank	Area	Total Twitter Followers	New Twitter Followers in Q1 2014	Tweets	New Tweets	Following
1	BofA	USA	278,000	+32,793	3,488	+730	195
2	Citi	USA	265,000	+45,385	8,861	+393	4,622
3	Goldman Sachs	USA	144,000	+30,974	2,599	+354	103
4	GT Bank	NIG	120,000	+33,771	23,200	+5,496	28
5	Kotak Mahindra	IN	100,000	+12,451	7,616	+813	840
6	Capital One	USA	87,600	+2,879	7,851	+1,326	57
7	Wells Fargo	USA	83,100	+13,832	4,490	+495	865
8	USAA	USA	64,700	+5,747	5,318	+383	32,300
9	Credit Suisse	CH	52,600	+14,624	2,662	+354	719
10	Capital One 360	USA	42,100	-268	8,563	+788	9,962
11	UBS	UK	37,100	+12,802	325	+98	8
12	FNB	SA	36,800	+2,646	186,000	+18,221	2,165
13	Simple	USA	36,800	+2,717	20,100	+1,973	1,759
14	Scotiabank	CAN	34,600	+5,169	787	+88	61
15	FirstBank	NIG	34,200	+7,763	9,603	+2,285	58
16	Commonwealth	AUS	33,200	+4,215	14,700	+1,633	2,482
17	Natwest	UK	32,000	+2,599	118,000	+17,518	5,352
18	RAKBANK	UAE	28,000	+1,544	8,902	+323	1,625
19	Barclays	UK	26,700	+5,159	53,000	+11,771	33
20	CIBC	CAN	25,200	+14,598	9,464	+2,827	2,612
21	Standard Chartered	UK	24,800	+1,937	3,234	+324	535
22	ANZ	AUS	24,700	+8,099	7,326	+935	8,467
23	TD Bank	USA	23,700	+1,889	43,300	+2,506	10,600
24	NAB	AUS	23,700	+2,364	16,900	+1,412	4,155
25	Chase	USA	23,300	+1,024	1,060	+141	191
26	Standard Bank	SA	23,200	+3,374	27,700	+2,266	5,528
27	Westpac	AUS	21,900	+2,426	10,700	+945	1,455
28	Allied Irish Bank	IE	21,100	+5,091	8,776	+2,799	5
29	Virgin Money	UK	20,400	+3,426	9,066	+1,171	493
30	Nedbank	SA	20,000	+2,658	37,200	+4,124	16,100
31	Bank of the Philippine Islands	PHP	17,700	+2,036	26,000	+3,398	3,022
32	Axis	IN	17,300	+7,576	1,634	+305	87
33	Ally Bank	USA	15,500	+803	19,500	+923	591
34	ING Direct	CAN	15,200	+463	12,300	+769	4,281
35	RaboDirect	IE	15,000	+4,090	4,638	+573	614
36	Absa	SA	14,700	+2,000	24,600	+4,849	1,136
37	Fifth Third	USA	14,600	+8,635	4,271	+670	180
38	RBC	CAN	13,800	+5,677	6,760	+1,310	2,398
39	ICICI Bank	IN	12,900	+1,643	19,200	+2,199	7,346
40	HDFC	IN	12,800	+1,178	9,789	+748	161
41	E*TRADE Bank	USA	12,000	+58	659	+8	1
42	ASB	NZ	11,400	+590	13,100	+718	4,206
43	Coutts	UK	11,200	+521	4,286	+228	145
44	IDBI	IN	10,900	+988	4,884	+947	29
45	Silicon Valley Bank	USA	10,600	+1,052	8,694	+699	1,091
46	PNC	USA	10,500	+762	3,347	+190	184
47	Regions	USA	10,500	+903	18,500	+1,902	8,947
48	Access Bank	NIG	10,500	+2,728	8,437	+1,063	2,476
49	ING Groep	NL	10,500	+1,095	662	+65	2,915
50	US Bank	USA	10,300	+3,479	5,500	+2,730	843

#	Bank	Area	Total Twitter Followers	New Twitter Followers in Q1 2014	Tweets	New Tweets	Following
51	RBS Citizens	USA	9,357	+749	11,600	+998	4,657
52	Capitec	SA	9,345	+792	6,851	+701	382
53	BNZ	NZ	9,230	+573	12,600	+640	3,516
54	Union	USA	8,860	+490	2,963	+358	510
55	HSBC	UK	8,581	+1,293	35,000	+9,201	10
56	Investec	SA	8,366	+727	1,791	+230	226
57	Co-Operative Bank	UK	8,299	+582	4,066	+183	1,511
58	UBank	AUS	7,917	+520	6,143	+249	5,795
59	OCBC	SG	7,579	+1,997	6,887	+579	522
60	State Bank of India	IN	7,333	N/A	2,055	N/A	6
61	NetSpend	USA	7,086	+348	3,506	+209	453
62	Wema	NIG	6,875	+259	3,474	+183	615
63	BBVA Compass	USA	6,341	+462	7,831	+1,093	241
64	Bank of Ireland	IE	6,260	+1,427	9,763	+3,128	65
65	Bankwest	AUS	5,711	+331	5,310	+443	5,287
66	Huntington	USA	5,587	+419	3,497	+339	1,207
67	Bank of the West	USA	5,538	+233	3,178	+581	540
68	DBS	SG	5,514	+818	18,400	+1,601	167
69	United Bank for Africa	NIG	5,409	+1,051	5,028	+1,041	748
70	Kiwibank	NZ	5,375	+357	4,458	+354	2,160
71	RBS	UK	4,987	+780	13,400	+1,758	723
72	Pinnacle Bank SC	USA	4,930	-108	1,924	+20	5,039
73	Bank of Hawaii	USA	4,889	+477	5,517	+247	2,191
74	Ulster	IE	4,816	+354	7,043	+985	337
75	SunTrust	USA	4,811	+366	48,700	+2,364	1,145
76	Moven	USA	4,732	+602	1,820	+222	1,134
77	Popular Community Bank	USA	4,702	-307	784	+1	124
78	Arvest Bank	USA	4,569	+158	2,487	+134	53
79	SkyBank	NIG	4,484	+998	4,660	+599	13
80	Umpqua	USA	4,386	+270	4,324	+1,073	588
81	PC Financial	CAN	4,381	+539	4,723	+786	226
82	North Shore Bank	USA	4,002	+101	6,802	+225	2,448
83	M&T Bank	USA	3,931	+365	1,440	+181	875
84	Webster	USA	3,774	+174	4,348	+274	3,188
85	Northern Trust	USA	3,769	+370	747	+159	177
86	Westpac (NZ)	NZ	3,686	+239	6,475	+510	755
87	First Direct	UK	3,336	+395	14,000	+3,445	0
88	Bendigo	AUS	3,059	+260	3,034	+245	1,148
89	Bank of Melbourne	AUS	3,028	+265	4,677	+198	1,306
90	Bank of Oklahoma	USA	2,980	+115	2,901	+181	227
91	BOK	USA	2,980	+112	2,901	+186	227
92	Bank of Queensland	AUS	2,937	+237	1,844	+239	1,642
93	Bank of Ann Arbor	USA	2,724	+240	3,201	+358	2,334
94	Union First Market	USA	2,624	+75	5,997	+314	795
95	National Bank of Canada	CAN	2,617	+741	2,778	+290	1,617
96	First National of Omaha (NE)	USA	2,489	+1,612	4,323	+1,288	333
97	Bremer Bank	USA	2,448	+132	5,177	+273	1,384
98	1st Mariner Bank	USA	2,402	+39	2,082	+48	495
99	BMO Harris	USA	2,382	+325	1,945	+180	399
100	First Tennessee	USA	2,160	+232	2,428	+392	334

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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