Top 100 Most Liked Credit Unions

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 credit unions on Facebook ranked by total number of ‘Likes’ for the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

The Top 100 Credit Unions on Facebook

#	Credit Union	Area	All-Time Facebook Likes	New Likes in Q1 2014	Talking About	Engagement Rate
1	Navy	USA	1,086,056	+69,187	4,900	0.45%
2	Mountain America	USA	117,910	+14,532	1,270	1.08%
3	America First (UT)	USA	114,466	+10,651	1,524	1.33%
4	Credit Union Australia	AUS	75,347	-137	381	0.51%
5	The Golden 1	USA	42,303	+608	210	0.50%
6	Suncoast	USA	36,364	+2,516	467	1.28%
7	OnPoint	USA	30,630	+422	122	0.40%
8	San Diego County	USA	26,774	+2,931	1,134	4.24%
9	Kinecta	USA	24,322	+1,831	313	1.29%
10	SchoolsFirst	USA	22,277	+3,445	543	2.44%
11	Citizens Equity First	USA	20,784	+4,238	515	2.48%
12	Founders	USA	20,510	+1,601	112	0.55%
13	VyStar	USA	20,268	+3,433	503	2.48%
14	SunState	USA	19,869	+978	30	0.15%
15	BECU	USA	18,943	+490	105	0.55%
16	Servus	CAN	17,235	+505	57	0.33%
17	Robins	USA	16,293	+254	15	0.09%
18	GTE Financial	USA	16,083	+1,021	1,077	6.70%
19	Scott	USA	16,041	+7	34	0.21%
20	Veridian	USA	15,750	+302	48	0.30%
21	Travis	USA	15,702	-95	29	0.18%
22	Nationwide Building Society	UK	15,079	+1,201	924	6.13%
23	Pentagon	USA	14,862	+5,004	159	1.07%
24	Grow Financial	USA	14,655	+8,857	1,019	6.95%
25	Deseret First	USA	14,255	-52	66	0.46%
26	Idaho Central	USA	13,664	+74	597	4.37%
27	Elevations	USA	13,447	+3,165	61	0.45%
28	Alliant	USA	13,230	+207	15	0.11%
29	Delta Community	USA	13,003	+1,376	149	1.15%
30	Coastal	USA	12,978	+1,442	90	0.69%
31	Firstmark	USA	12,914	+1,223	328	2.54%
32	Advantis	USA	12,410	-24	23	0.19%
33	America’s First	USA	11,257	+2,124	17	0.15%
34	Numerica	USA	11,127	+841	150	1.35%
35	Desert Schools	USA	11,061	+318	75	0.68%
36	UW	USA	10,950	+112	102	0.93%
37	Island Savings	CAN	10,879	-11	44	0.40%
38	Keesler	USA	10,849	-41	27	0.25%
39	Redwood	USA	10,834	+1,442	267	2.46%
40	Western (CA)	USA	10,726	+3,446	54	0.50%
41	Assemblies of God	USA	10,624	+2,934	239	2.25%
42	Central Florida Educators	USA	10,322	+1,674	958	9.28%
43	Nassau Educators	USA	10,273	-65	18	0.18%
44	Michigan State University	USA	10,152	+370	176	1.73%
45	Fairwinds	USA	9,745	+81	11	0.11%
46	Advia	USA	9,609	+1,642	204	2.12%
47	Community America	USA	9,472	+1,997	63	0.67%
48	Baxter	USA	9,434	+331	135	1.43%
49	Lake Michigan	USA	9,396	+1,953	417	4.44%
50	Virginia	USA	9,273	+598	148	1.60%

#	Credit Union	Area	All-Time Facebook Likes	New Likes in Q1 2014	Talking About	Engagement Rate
51	Fort Knox	USA	9,115	+18	26	0.29%
52	Vancity	CAN	8,970	+994	255	2.84%
53	Coast Capital	CAN	8,871	+66	94	1.06%
54	Webster First	USA	8,835	+127	32	0.36%
55	Nutmeg State	USA	8,820	-44	103	1.17%
56	Bethpage	USA	8,754	+184	72	0.82%
57	Spokane Teachers	USA	8,683	+1,107	279	3.21%
58	Georgia’s Own	USA	8,506	+88	61	0.72%
59	Commonwealth	USA	8,130	N/A	354	4.35%
60	DIgital	USA	8,087	+250	39	0.48%
61	Tennessee	USA	7,913	-33	13	0.16%
62	IBM SE	USA	7,607	+16	39	0.51%
63	Randolph-Brooks	USA	7,588	+784	253	3.33%
64	WinSouth	USA	7,487	+2,317	146	1.95%
65	State Employees (NY)	USA	7,482	+114	179	2.39%
66	Washington State Employees	USA	7,392	+204	188	2.54%
67	MidFlorida	USA	7,040	+933	89	1.26%
68	IH Mississippi Valey	USA	7,030	+3,458	30	0.43%
69	Educators (WI)	USA	6,911	+327	205	2.97%
70	JSC	USA	6,703	+900	130	1.94%
71	Tinker	USA	6,675	+2,708	1,760	26.37%
72	Patelco	USA	6,429	+305	216	3.36%
73	NZCU	NZ	6,312	+122	19	0.30%
74	Utah Community	USA	6,219	+33	7	0.11%
75	Community Choice (IA)	USA	6,186	+451	19	0.31%
76	Redstone	USA	6,110	+3,920	686	11.23%
77	Interior Savings	CAN	5,898	+244	65	1.10%
78	ILWU	USA	5,796	+49	4	0.07%
79	AffinityPlus	USA	5,646	+132	36	0.64%
80	Libro	CAN	5,583	+1,212	173	3.10%
81	Generations	USA	5,548	N/A	258	4.65%
82	A+	USA	5,500	+1,408	117	2.13%
83	Educational Employees (CA)	USA	5,244	+101	105	2.00%
84	EECU	USA	5,244	+111	105	2.00%
85	CoastHills	USA	5,170	+10	9	0.17%
86	Hudson Valley	USA	5,100	+80	27	0.53%
87	Palmetto Citizens	USA	5,085	+436	62	1.22%
88	Red Canoe	USA	5,019	+289	29	0.58%
89	Consumers (MI)	USA	5,017	+239	412	8.21%
90	Leaders	USA	5,002	+34	37	0.74%
91	California Coast	USA	4,872	+50	225	4.62%
92	Community First (FL)	USA	4,852	+262	37	0.76%
93	TDECU	USA	4,817	+136	59	1.22%
94	MAX	USA	4,781	+307	238	4.98%
95	American Heritage	USA	4,730	+47	10	0.21%
96	Genisys	USA	4,722	+41	20	0.42%
97	OMNI	USA	4,681	+366	58	1.24%
98	Altra	USA	4,638	+132	74	1.60%
99	CitizensFirst	USA	4,580	+591	102	2.23%
100	TruMark	USA	4,516	+21	8	0.18%

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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