Power 100 Social Media Rankings for Credit Unions

The top 100 credit unions using Facebook, Twitter and YouTube ranked by their Power 100 scores for the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Related Power 100 Rankings for This Quarter:

The Top 100 Credit Unions Using Social Media

# Credit Union Facebook
Likes		 New Likes
in Q1 2014		 Twitter
Followers		 New Followers
in Q1 2014		 YouTube
Views		 New Views
in Q1 2014
1 Navy 1,086,056 +69,187 52,400 +14,834 730,707 +270,774
2 Mountain America 117,910 +14,532 5,668 +1,071 43,124 +18,076
3 America First (UT) 114,466 +10,651 3,233 +144 17,821 +997
4 Nationwide Building Society 15,079 +1,201 7,991 +1,739 549,844 +20,541
5 Servus 17,235 +505 3,590 -244 564,557 +75,917
6 Credit Union Australia 75,347 -137 +0 13,626 +2,594
7 Vancity 8,970 +994 6,796 +465 239,989 +19,199
8 The Golden 1 42,303 +608 8,005 -46 4,193 +2,029
9 San Diego County 26,774 +2,931 2,087 +629 185,104 +1,075
10 OnPoint 30,630 +422 4,136 +613 13,583 +2,458
11 Tinker 6,675 +2,708 1,995 -1 +0
12 Suncoast 36,364 +2,516 190 +190 13,742 -8,678
13 First Tech 2,941 +255 962 +27 342,942 +5,293
14 BECU 18,943 +490 3,914 +176 62,893 +2,158
15 Grow Financial 14,655 +8,857 1,253 -11 113,041 +87,856
16 Elevations 13,447 +3,165 1,503 +163 199,364 +13,219
17 Oklahoma Employees 1,476 +245 2,962 +84 +0
18 I-C 1,662 +171 +0 307,774 +1,706
19 South Carolina 3,813 +45 3,237 -211 109,214 +2,525
20 Kinecta 24,322 +1,831 2,282 +64 5,594 -395
21 Bellco (CO) 4,204 +69 4,480 +215 89,702 +5,358
22 Spokane Teachers 8,683 +1,107 2,499 +143 98,804 +4,172
23 A+ 5,500 +1,408 1,407 +48 206,642 +313
24 Liberty Bay 2,038 +21 10,100 +9,467 193 +30
25 Greater Building Society +0 771 +58 249,268 +1,613
26 Logix 3,218 +267 468 +223 202,830 +11,642
27 Alliant 13,230 +207 3,942 +88 9,364 +965
28 Michigan State University 10,152 +370 5,610 +161 +0
29 Advantis 12,410 -24 3,511 +40 7,017 +295
30 Randolph-Brooks 7,588 +784 3,006 +124 18,364 +2,708
31 Veridian 15,750 +302 1,071 +92 53,370 +1,809
32 Central Florida Educators 10,322 +1,674 1,912 +276 5,564 +133
33 VyStar 20,268 +3,433 861 +21 8,678 +1,073
34 Vantage (MO) 1,840 +285 1,391 -530 88,498 +34,708
35 GTE Financial 16,083 +1,021 695 +98 7,651 +152
36 Coast Capital 8,871 +66 2,828 +69 56,344 +3,035
37 America’s Credit Union (ACU) 4,023 +23 1,677 -48 118,446 +1,139
38 Porcupine 177 N/A 8,375 N/A N/A
39 Polish 142 +8 179 +12 223,214 +17,225
40 Firstmark 12,914 +1,223 1,730 -197 46,542 +623
41 Wings 4,004 +93 6,006 +3,760 24,585 +2,215
42 Generations 5,548 N/A 4,384 N/A 2,553 N/A
43 Idaho Central 13,664 +74 1,487 +48 36,351 +15,124
44 SchoolsFirst 22,277 +3,445 669 +60 +0
45 Founders 20,510 +1,601 426 +35 1,241 +96
46 Coastal 12,978 +1,442 1,894 +45 9,171 +6,932
47 Consumers (MI) 5,017 +239 839 -30 41,422 +6,004
48 Michigan First 1,564 -548 789 -972 79,845 +12,316
49 Scott 16,041 +7 658 +51 13,986 +946
50 Travis 15,702 -95 925 +74 1,697 +69
# Credit Union Facebook
Likes		 New Likes
in Q1 2014		 Twitter
Followers		 New Followers
in Q1 2014		 YouTube
Views		 New Views
in Q1 2014
51 Citizens Equity First 20,784 +4,238 87 +18 +0
52 Community America 9,472 +1,997 1,270 +28 13,944 +545
53 TDECU 4,817 +136 2,502 -79 deleted N/A
54 Delta Community 13,003 +1,376 1,534 +44 14,435 +612
55 Seattle Metro 1,599 +387 3,082 -1 74,332 +1,661
56 Desert Schools 11,061 +318 1,165 -3 8,645 +3,138
57 Lake Michigan 9,396 +1,953 1,985 +55 5,661 +386
58 Educators (WI) 6,911 +327 1,319 +24 5,971 +735
59 Robins 16,293 +254 783 +25 4,965 +151
60 Island Savings 10,879 -11 2,007 +41 +0
61 SunState 19,869 +978 +0 83 +3
62 Michigan First 2,212 +739 1,822 +777 69,347 +830
63 NuVision 4,140 +403 4,764 -26 1,741 +126
64 Numerica 11,127 +841 1,312 +87 3,507 +1,804
65 Deseret First 14,255 -52 219 +15 20,966 +2,079
66 Baxter 9,434 +331 346 +11 44,337 +6,049
67 Redstone 6,110 +3,920 721 +111 20,345 -33,491
68 My Community (TX) 1,468 +241 2,110 +0 deleted N/A
69 One Nevada 3,684 +1,746 1,478 +332 39,280 +717
70 Advia 9,609 +1,642 23 -305 82,186 +62,549
71 Pentagon 14,862 +5,004 934 +71 +0
72 Synergy 3,309 +137 1,036 +71 103,392 +14,793
73 Bethpage 8,754 +184 896 +51 4,463 +1,272
74 Redwood 10,834 +1,442 1,277 -531 3,248 +96
75 Libro 5,583 +1,212 1,577 +764 19,193 +848
76 Mazuma 2,914 +349 3,316 +1,236 2,044 +137
77 UW 10,950 +112 1,285 +11 9,193 +604
78 Lake Trust 1,359 -21 1,199 +52 10,908 +406
79 St. Jarlaths 3,417 N/A 3,157 N/A 3,848 N/A
80 State Employees (NY) 7,482 +114 2,028 +91 5,187 +102
81 AffinityPlus 5,646 +132 512 -145 66,257 +3,722
82 Goldenwest 3,870 +1,047 696 +94 22,722 +1,364
83 Innovations 866 +98 +0 126,446 +29,825
84 Virginia 9,273 +598 681 +70 23,608 +717
85 Salal 267 +13 2,592 +47 1,342 +123
86 Ent 4,012 N/A 2,408 N/A 2,362 N/A
87 U. T. 2,407 +21 1,663 +15 7,170 +33
88 Mission 4,294 +399 1,822 +37 3,007 +389
89 FORUM 1,747 +43 3,020 +261 4,819 +452
90 Pennsylvania State Employees 3,945 +312 1,568 +149 11,081 +858
91 Finance Center 629 +17 3,082 +56 +0
92 Allegiance 1,251 +32 1,377 +41 12,157 +210
93 Evolve -2,593 1,098 -217 17,319 +1,248
94 Florida 1,432 N/A 1,883 N/A 692 N/A
95 Assemblies of God 10,624 +2,934 596 -644 2,831 +437
96 Genisys 4,722 +41 1,688 +62 +0
97 IBM Southeast 7,607 +16 1,411 -586 1,099 +171
98 America’s First 11,257 +2,124 423 +3 1,800 +47
99 Chartway 4,278 +472 1,145 +32 8,180 +100
100 Fairwinds 9,745 +81 414 +24 6,122 +153

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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