Financial services innovation takes many forms, but the best innovations simplify a customer’s banking life. Some of the best recent mobile banking innovations use a smartphone’s photo capability to eliminate keystrokes.
By Jim Marous
Innovations in banking are not always the result of added features and benefits to existing financial products and services. Innovation can focus on the simplification of everyday processes that can improve the lives of a banking customer. Something as simple as keystrokes are the bane of consumers in a hurry, who are spelling challenged or have a hard time using oversized fingers on an undersized keypad. Eliminating keystrokes is one way to make mobile banking easier.
Mitek Systems has created solutions that allow customers to use the camera on their smartphone and tablets to deposit checks and reload prepaid cards, pay bills, get insurance quotes, open new accounts and transfer balances … all with a snap of a picture. No data entry is required. With mobile imaging technology, the image is captured with error correction and adjustments made, then data is extracted and put into pre-set fields on the mobile banking app instantly.
In an industry where the growth of mobile banking is mirroring the growth in smartphone ownership, the benefits of using one of the most easily understood functions of a smartphone and leveraging it to facilitate a better mobile banking experience are enormous. These capabilities can attract new customer, build engagement, increase cross-selling and enhance loyalty.
While what may follow may sound like a commercial for Mitek, it probably is. With so little true innovation being done by traditional banking organizations in the U.S., it is refreshing to see a company that makes innovation part of their overarching company mantra. The good news is that Mitek continues to build new solutions that banks can implement quickly and easily (i.e. U.S. Bank), making them innovators as well.
To illustrate the focus of Mitek on innovation, below is a video where Jim DeBello, president and CEO of Mitek discusses innovation at his company.
Jim DeBello Discusses Mitek Focus on Innovation
In a recent Forrester research paper entitled, 2012 US Mobile Banking Functionality Rankings, Peter Wannemacher wrote, “No mobile feature has made as big of an impact as quickly as the mobile remote deposit capture (RDC) functionality”. The benefits of offering mobile deposit include:
- Mobile customer engagement: Moving the customer beyond simply checking balances.
- Cost reduction: While the amount of cost reduction is certainly up for debate due to the ability to reduce staff and physical facilities, there are definitely lower costs with mobile deposit than for a branch-based transaction.
- Revenue potential: As I outlined in a recent blog post entitled, From Free to Fee: Monetizing Mobile Deposits, U.S. Bank, Regions Bank and others have found a way to generate fee income from this value-added service.
- Enhanced customer experience: Anytime, anywhere simple mobile convenience to make a deposit, generate a receipt and access funds.
Rather than resting on their laurels, Mitek has continued innovation within their mobile deposit solution. In the Spring of 2012, Mitek introduced the ability to leverage their mobile deposit platform to load prepaid cards using a smartphone, freeing underbanked customers from needing to use costly check cashing facilities.
In addition, Mitek has introduced enhanced capabilities including endorsement analytics that can reduce risk, improved business intelligence that increases the ability to investigate processing exceptions, and a real-time image capture technology that provides instant feedback to the customer as to the quality of their image during the capture process (MiSnap™ SDK).
Mobile Photo Bill Pay
In May of 2011, Mitek won their first ‘Best of Show’ award at Finovate for their Mobile Photo Bill Pay solution. At the event, JJ Hornblass, publisher of Bank Innovation gave the service an A+ for the ‘cool factor’, an A+ in the category of ‘I want it’ and an A+ for ‘profit potential’. Nice report card at a highly competitive financial innovation showcase including dozens of other innovation introductions.
The Mitek Mobile Photo Bill Pay solution enables users to pay their bills anywhere, at any time, simply by taking a picture of the paper bill with their iPhone or Android smartphone. Regardless of format of the bill, the relevant information from the bill is extracted, with fields within their mobile banking application being auto-populated. The customer simply confirms the information, schedules the payment and clicks ‘pay’. Address barcodes can also be read which results in faster address verification.
Beyond paying a bill, the solution allows for very easy addition of a new payee for either one-time or recurring payments. With bill payments being one of the most important engagement services to make a new or existing account ‘sticky’, this service is a major benefit to the bank wanting engaged customers.
“As mobile banking applications have increasingly become ‘table stakes,’ it is even more critical for financial services providers to understand which new applications are truly value-added and should become a part of their core suite of mobile banking offerings,” said Bob Hedges, managing director at AlixPartners and co-lead of the firm’s financial services practice. “The valuable consumer functionality and convenience provided by Mobile Photo Bill Pay provides banks with a critical marketplace differentiator they need.”
Partnering with Mitek, and leveraging its Mobile Photo Bill Pay product, U.S. Bank was the first leading financial institution to offer this innovative service to customers in early 2013. Since this announcement, several other major banks have partnered with Mitek on their bill pay solution including BBVA Compass.
Mobile Insurance Solutions
Mitek’s mobile photo imaging technology is the foundation for a suite of solutions for the insurance industry as well including the following:
- Mobile Photo Quoting™– By entering a zip code and taking a picture of a drivers license, insurance ID card and the Vehicle Identification Number (VIN), a customer can get a quote in a matter of moments.
- Mobile Photo Payments™– By taking a picture of a blank check, automatic payments or reimbursements can be made directly using a customer’s personal checking account.
- Mobile Photo Claims™– Filing a claim is simplified by using the phone’s camera to take a picture of the drivers license, insurance card and the license plate, eliminating hundreds of possible keystrokes.
Progressive Insurance was the first to market with Mitek’s Photo Quoting supporting their mobile rate comparison application. Below is a video that describes the insurance industry suite of services.
Enhancing the functionality of all of Mitek’s solutions, MiSnap™ SDK is a technology that knows when all conditions are optimal and automatically snaps a photo of the check for mobile deposit or a bill coupon for the bill pay solution. This capability provides real-time visual feedback to the user in an intuitive and fun way, eliminating time and effort in the capture process.
MiSnap is supposed to be twice as accurate as the previous manual capture process because it eliminates human error which can occur as a check or bill is being captured. This also decreases time to complete and increases satisfaction and adoption.
Mobile Photo Account Opening
In September of this year, Mitek again won the ‘Best of Show’ award at FinovateFall for their unique Mobile Photo Account Opening™solution. Mobile Photo Account Opening enables banks and credit unions to reduce the time and effort needed to open an account through the use of photo imaging. This solution could be used for mobile self-service account opening or in branches by new account personnel.
By taking pictures of the front and back of a drivers license, vast amounts of validated data can automatically populate the new account application, eliminating many of the errors that occur during this process. This frees up valuable time for better customer interaction and cross-selling and eliminates mobile opening abandonment that can be as high as 70%.
The Mobile Photo Account Opening solution can seamlessly integrate with a bank or credit union’s existing account opening process, assisting with identity proofing and fraud prevention through a partnership with Experian.
Mobile Photo Balance Transfer
In just the past couple of weeks, Mitek continued the ongoing wave of innovation by partnering with U.S. Bank to offer Mobile Photo Balance Transfer to U.S. Bank mobile banking customers.
Mobile Photo Balance Transfer allows U.S. Bank customers to easily take advantage of credit card balance transfer offers from U.S. Bank by snapping a photo of an existing credit card payment coupon from another bank using their mobile device and sending it to U.S. Bank to apply for a balance transfer to a U.S. Bank credit card.
Using the photo capability of a mobile device simplifies the process of account transfer as well as eliminating many of the errors that can occur in the process.
There’s no telling what could be down the road with Mitek Systems, but it is definitely fun to watch as the ubiquity of the smartphone camera photo is used to simplify banking and improve the customer experience.
Possibly, the next innovation will move beyond transactional functionality to provide a virtual safe deposit box for important documents stored electronically by the bank. Or maybe the solutions move into the payments space, allowing a customer to snap a photo of a barcode on a high priced item to enable the almost instantaneous approval of a loan for the customer.