Top 100 Hottest Bank & Credit Union YouTube Channels

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks and credit unions on YouTube ranked by the most new video views in fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Financial Institutions With the Most New YouTube Video Views

#	Financial Institution	Type	Area	New Video Views in the Last 90 Days	All-Time YouTube Views	Channel Subscribers
1	Wells Fargo	Bank	USA	6,586,156	17,828,813	4,561
2	BofA	Bank	USA	5,946,794	14,439,707	4,905
3	USAA	Bank	USA	4,570,819	7,331,717	4,989
4	Ally Bank	Bank	USA	2,055,134	2,198,811	1,380
5	Barclays	Bank	UK	1,858,761	4,032,704	1,174
6	Citi	Bank	USA	1,573,063	6,002,953	3,796
7	Standard Chartered	Bank	UK	1,244,501	4,022,436	701
8	Natwest	Bank	UK	1,211,373	3,583,634	608
9	Scotiabank	Bank	CAN	733,219	7,502,312	1,139
10	PNC	Bank	USA	609,795	4,266,524	549
11	CIBC	Bank	CAN	542,376	867,716	218
12	Credit Suisse	Bank	CH	512,410	10,622,427	3,420
13	Commonwealth	Bank	AUS	495,803	2,542,623	2,093
14	BMO Harris	Bank	USA	449,085	763,495	500
15	Kotak Mahindra	Bank	IN	434,498	2,398,734	517
16	NAB	Bank	AUS	381,294	2,459,202	1,594
17	ANZ	Bank	AUS	344,932	528,403	512
18	OCBC	Bank	SG	341,892	432,050	266
19	FNB	Bank	SA	304,754	1,358,596	1,273
20	Allied Irish Bank	Bank	IE	297,708	500,053	353
21	Nedbank	Bank	SA	232,055	320,941	249
22	RAKBANK	Bank	UAE	226,820	269,972	124
23	ING Direct	Bank	CAN	208,577	1,277,482	1,120
24	A+	CU	USA	203,143	206,329	11
25	RBC	Bank	CAN	200,779	770,271	470
26	ASB	Bank	NZ	186,981	578,698	291
27	Logix	CU	USA	161,592	191,188	62
28	Absa	Bank	SA	134,670	457,267	593
29	Santander (UK)	Bank	UK	134,611	2,229,806	624
30	Axis	Bank	IN	100,180	1,196,610	889
31	Bank of the West	Bank	USA	99,371	335,325	244
32	Navy	CU	USA	99,107	459,933	213
33	Servus	CU	CAN	97,939	488,640	123
34	HSBC	Bank	UK	96,388	3,143,298	6,242
35	HDFC	Bank	IN	95,597	409,799	1,107
36	DBS	Bank	SG	93,022	303,420	608
37	Silicon Valley Bank	Bank	USA	92,702	602,961	2,519
38	RBS	Bank	UK	89,673	394,268	162
39	Vancity	CU	CAN	82,940	220,790	235
40	IDBI	Bank	IN	75,785	167,598	6,093
41	Seattle Metro	CU	USA	59,611	72,671	36
42	National Bank of Canada	Bank	CAN	55,687	69,315	72
43	Bank of Montreal	Bank	CAN	49,106	83,602	229
44	Kiwibank	Bank	NZ	48,633	286,636	109
45	Westpac	Bank	AUS	48,511	580,999	764
46	Synergy	CU	CAN	44,510	88,599	25
47	America’s Credit Union	CU	USA	42,011	117,307	139
48	Washington Federal	Bank	USA	41,983	75,060	9
49	Innovations	CU	USA	40,188	96,621	59
50	Regions	Bank	USA	39,371	242,540	281

#	Financial Institution	Type	Area	New Video Views in the Last 90 Days	All-Time YouTube Views	Channel Subscribers
51	Redstone	CU	USA	39,176	53,836	43
52	Firstmark	CU	USA	38,061	45,919	19
53	San Diego County	CU	USA	32,206	184,029	55
54	Polish	CU	CAN	29,549	205,989	135
55	ICICI Bank	Bank	IN	26,911	1,163,370	1,118
56	Virgin Money	Bank	UK	25,679	754,949	568
57	Associated Bank	Bank	USA	25,262	321,912	120
58	Susquehanna Bank	Bank	USA	23,941	43,133	42
59	Nationwide Building Society	CU	UK	20,912	529,303	282
60	Investec	Bank	SA	19,194	279,593	351
61	Heritage	Bank	AUS	18,182	20,224	20
62	RaboDirect	Bank	IE	17,956	282,968	147
63	Tyndall	CU	USA	17,355	17,355	2
64	Advia	CU	USA	16,811	19,637	16
65	US Bank	Bank	USA	16,313	507,442	437
66	First Direct	Bank	UK	15,889	620,948	337
67	Michigan First	CU	USA	15,420	67,529	50
68	Bank of Ireland	Bank	IE	14,087	67,384	201
69	One Nevada	CU	USA	13,861	38,563	21
70	UBank	Bank	AUS	13,534	337,653	625
71	Community America	CU	USA	12,852	13,399	31
72	Capitec	Bank	SA	12,110	32,807	102
73	Zions Bank	Bank	USA	10,259	60,368	155
74	Idaho Central	CU	USA	10,201	21,227	21
75	FirstBank	Bank	NIG	8,948	50,583	376
76	Bellco (CO)	CU	USA	8,823	84,344	146
77	BB&T	Bank	USA	8,710	8,710	92
78	CIT Group	Bank	USA	8,621	45,528	101
79	Spokane Teachers	CU	USA	8,497	94,632	32
80	South Carolina	CU	USA	8,201	106,689	103
81	Elevations	CU	USA	7,994	186,145	63
82	CoastHills	CU	USA	7,408	14,732	49
83	Stanford	CU	USA	7,396	30,033	49
84	Capitol Federal	Bank	USA	7,351	23,328	29
85	Bank of Queensland	Bank	AUS	7,159	318,065	53
86	TD Bank	Bank	USA	6,656	101,354	326
87	MAX	CU	USA	6,637	12,782	23
88	First Tech	CU	USA	6,388	337,649	73
89	Baxter	CU	USA	6,136	38,288	100
90	Grow Financial	CU	USA	6,132	25,185	76
91	Consumers (MI)	CU	USA	5,958	35,418	18
92	Vantage (MO)	CU	USA	5,955	53,790	109
93	Bank of Ann Arbor	Bank	USA	5,792	37,564	33
94	OnPoint	CU	USA	5,544	11,125	39
95	Mountain America	CU	USA	5,444	25,048	36
96	BBVA Compass	Bank	USA	5,057	21,896	83
97	America First (UT)	CU	USA	4,623	16,824	17
98	Bank of Melbourne	Bank	AUS	4,592	20,669	69
99	FirstBank	Bank	USA	4,501	50,126	61
100	1st Mariner Bank	Bank	USA	4,338	51,716	14