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Top 100 Most Active Banks On Twitter

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks on Twitter ranked by most tweets sent during the fourth quarter of 2013. If you think your bank should be listed and it isn’t, please click here.

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The Top 100 Banks Sending the Most Tweets

# Bank Area New Tweets
Sent in the
Last 90 Days		 All-Time
Tweets
Sent		 Total # of
Twitter
Followers		 Follower
Growth in the
Last 90 Days
1 FNB SA 23,281 167,779 34,154 9.6%
2 Natwest UK 19,661 100,482 29,401 30.2%
3 Barclays UK 11,561 41,229 21,541 28.6%
4 HSBC UK 7,266 25,799 7,288 25.8%
5 Nedbank SA 5,280 33,076 17,342 21.9%
6 Absa SA 5,163 19,751 12,700 18.6%
7 Bank of the
Philippine Islands		 PHP 4,674 22,602 15,664 20.1%
8 GT Bank NIG 4,480 17,704 86,229 36.7%
9 First Direct UK 3,553 10,555 2,941 21.6%
10 Santander (UK) UK 3,459 8,722 1,537 41.8%
11 RBS UK 3,112 11,642 4,207 55.7%
12 TD Bank USA 2,864 40,794 21,811 -10.6%
13 SunTrust USA 2,595 46,336 4,445 4.1%
14 Bank of Ireland IE 2,561 6,635 4,833 47.7%
15 Standard Bank SA 2,456 25,434 19,826 11.5%
16 Regions USA 2,343 16,598 9,597 30.3%
17 Allied Irish Bank IE 2,268 5,977 16,009 33.0%
18 ICICI Bank IN 2,194 17,001 11,257 18.9%
19 Commonwealth AUS 2,027 13,067 28,985 19.4%
20 Capital One USA 1,980 6,525 84,721 9.7%
21 DBS SG 1,969 16,799 4,696 44.2%
22 RBC CAN 1,886 5,450 8,123 32.9%
23 CIBC CAN 1,885 6,637 10,602 36.0%
24 FirstBank NIG 1,827 7,318 26,437 16.2%
25 Ulster IE 1,774 6,058 4,462 71.5%
26 PC Financial CAN 1,517 3,937 3,842 73.1%
27 NAB AUS 1,489 15,488 21,336 12.2%
28 Simple USA 1,311 18,127 34,083 7.4%
29 Ally Bank USA 1,298 18,577 14,697 5.4%
30 First National
of Omaha (NE)		 USA 1,282 3,035 877 27.8%
31 Virgin Money UK 1,233 7,895 16,974 7.3%
32 RBS Citizens USA 1,224 10,602 8,608 29.0%
33 ING Direct CAN 1,206 11,531 14,737 8.3%
34 United Bank
for Africa		 NIG 1,054 3,987 4,358 61.3%
35 Silicon Valley Bank USA 1,028 7,995 9,548 9.8%
36 HDFC IN 971 9,041 11,622 27.2%
37 Fifth Third USA 900 3,601 5,965 9.1%
38 ASB NZ 897 12,382 10,810 6.3%
39 BBVA Compass USA 891 6,738 5,879 17.9%
40 US Bank USA 826 2,770 6,821 13.9%
41 Westpac AUS 792 9,755 19,474 14.7%
42 ANZ AUS 787 6,391 16,601 97.4%
43 Bank of Montreal CAN 783 6,088 9,934 21.0%
44 Wells Fargo USA 756 3,995 69,268 30.1%
45 Access Bank NIG 753 7,374 7,772 14.0%
46 Kotak Mahindra IN 707 6,803 87,549 57.1%
47 Capitec SA 676 6,150 8,553 14.1%
48 Bank of Ann Arbor USA 650 2,843 2,484 24.5%
49 Bank of the West USA 608 2,597 5,305 190.4%
50 IDBI IN 575 3,937 9,912 2.2%

 

# Bank Area New Tweets
Sent in the
Last 90 Days		 All-Time
Tweets
Sent		 Total # of
Twitter
Followers		 Follower
Growth in the
Last 90 Days
51 OCBC SG 554 6,308 5,582 191.6%
52 Bankwest AUS 546 4,867 5,380 11.2%
53 Capital One 360 USA 521 7,775 42,368 1.1%
54 Citizens Bank USA 480 1,757 740 24.6%
55 RaboDirect IE 476 4,065 10,910 100.7%
56 BofA USA 468 2,758 245,207 13.9%
57 Goldman Sachs USA 439 2,245 113,026 68.1%
58 Union USA 433 2,605 8,370 23.9%
59 HomeStreet USA 424 1,293 1,604 29.0%
60 Citi USA 422 8,468 219,615 24.6%
61 Kiwibank NZ 396 4,104 5,018 9.4%
62 Bendigo AUS 390 2,789 2,799 13.8%
63 Union First Market USA 390 5,683 2,549 3.8%
64 Axis IN 384 1,329 9,724 277.8%
65 National Bank
of Canada		 CAN 381 2,488 1,876 19.7%
66 KeyBank USA 359 2,470 1,437 4.7%
67 Standard
Chartered		 UK 358 2,910 22,863 9.4%
68 Associated Bank USA 358 2,988 1,515 6.1%
69 Huntington USA 347 3,158 5,168 6.1%
70 Bremer Bank USA 337 4,904 2,316 6.0%
71 CIT Group USA 327 2,076 776 9.9%
72 Webster USA 324 4,074 3,600 5.0%
73 Capitol Federal USA 323 2,723 1,441 2.9%
74 Coutts UK 322 4,058 10,679 6.0%
75 Square 1 Bank USA 310 821 989 8.4%
76 BMO Harris USA 309 1,765 2,057 30.7%
77 Eastern Bank USA 309 1,000 1,093 36.5%
78 SkyBank NIG 306 4,061 3,486 8.0%
79 USAA USA 297 4,935 58,953 11.2%
80 Bank of Hawaii USA 290 5,270 4,412 12.6%
81 UBank AUS 267 5,894 7,397 5.1%
82 Flagstar USA 253 495 754 16.4%
83 GoBank USA 249 1,606 1,574 12.6%
84 North Shore USA 247 6,577 3,901 2.3%
85 Scotiabank CAN 246 699 29,431 12.6%
86 Rockland Trust USA 246 2,085 658 13.3%
87 RAKBANK UAE 243 8,579 26,456 4.7%
88 PNC USA 222 3,157 9,738 7.0%
89 First Tennessee USA 214 2,036 1,928 6.3%
90 Chase USA 214 919 22,276 0.4%
91 Arvest Bank USA 208 2,353 4,411 6.5%
92 M&T Bank USA 205 1,259 3,566 13.1%
93 Iberia USA 205 867 451 15.6%
94 Landmark Bank USA 203 1,937 1,252 4.5%
95 Paducah Bank USA 193 766 1,015 7.5%
96 MB Financial USA 189 2,798 1,128 2.4%
97 Provident (NJ) USA 182 607 492 85.0%
98 BOK USA 178 2,715 2,868 2.2%
99 Sterling Bank USA 177 1,242 724 13.8%
100 FirstBank USA 176 575 670 16.3%

Note: All data covers social media activity through October, November and December 2013.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on January 21, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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