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Top 100 Banks On Twitter With The Most Followers

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top banks on Twitter ranked by the number of followers for the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Banks With The Most Twitter Followers

# Bank Area Total # of
Twitter
Followers		 New Followers
in the
Last 90 Days		 Follower
Growth in the
Last 90 Days
1 BofA USA 245,207 29,871 13.9%
2 Citi USA 219,615 43,392 24.6%
3 Goldman Sachs USA 113,026 45,774 68.1%
4 Kotak Mahindra IN 87,549 31,805 57.1%
5 GT Bank NIG 86,229 23,143 36.7%
6 Capital One USA 84,721 7,514 9.7%
7 Wells Fargo USA 69,268 16,040 30.1%
8 USAA USA 58,953 5,915 11.2%
9 Capital One 360 USA 42,368 445 1.1%
10 Credit Suisse CH 37,976 15,424 68.4%
11 FNB SA 34,154 2,980 9.6%
12 Simple USA 34,083 2,336 7.4%
13 Scotiabank CAN 29,431 3,282 12.6%
14 Natwest UK 29,401 6,819 30.2%
15 Commonwealth AUS 28,985 4,706 19.4%
16 RAKBANK UAE 26,456 1,197 4.7%
17 FirstBank NIG 26,437 3,682 16.2%
18 UBS UK 24,298 – –
19 Standard
Chartered		 UK 22,863 1,967 9.4%
20 Chase USA 22,276 84 0.4%
21 TD Bank USA 21,811 -2,599 -10.6%
22 Barclays UK 21,541 4,785 28.6%
23 NAB AUS 21,336 2,318 12.2%
24 Standard Bank SA 19,826 2,049 11.5%
25 Westpac AUS 19,474 2,492 14.7%
26 Nedbank SA 17,342 3,121 21.9%
27 Virgin Money UK 16,974 1,161 7.3%
28 ANZ AUS 16,601 8,190 97.4%
29 Allied Irish Bank IE 16,009 3,968 33.0%
30 Bank of the
Philippine Islands		 PHP 15,664 2,618 20.1%
31 ING Direct CAN 14,737 1,135 8.3%
32 Ally Bank USA 14,697 751 5.4%
33 Absa SA 12,700 1,992 18.6%
34 E*TRADE Bank USA 11,942 42 0.4%
35 HDFC IN 11,622 2,484 27.2%
36 ICICI Bank IN 11,257 1,791 18.9%
37 RaboDirect IE 10,910 5,473 100.7%
38 ASB NZ 10,810 636 6.3%
39 Coutts UK 10,679 602 6.0%
40 CIBC CAN 10,602 2,807 36.0%
41 Bank of Montreal CAN 9,934 1,725 21.0%
42 IDBI IN 9,912 211 2.2%
43 PNC USA 9,738 633 7.0%
44 Axis IN 9,724 7,150 277.8%
45 Regions USA 9,597 2,231 30.3%
46 Silicon Valley Bank USA 9,548 851 9.8%
47 ING Groep NL 9,405 597 6.8%
48 BNZ NZ 8,657 – –
49 RBS Citizens USA 8,608 1,936 29.0%
50 Capitec SA 8,553 1,059 14.1%

 

# Bank Area Total # of
Twitter
Followers		 New Followers
in the
Last 90 Days		 Follower
Growth in the
Last 90 Days
51 Union USA 8,370 1,612 23.9%
52 RBC CAN 8,123 2,010 32.9%
53 Access Bank NIG 7,772 954 14.0%
54 Co-Operative Bank UK 7,717 936 13.8%
55 Investec SA 7,639 517 7.3%
56 UBank AUS 7,397 356 5.1%
57 HSBC UK 7,288 1,493 25.8%
58 US Bank USA 6,821 834 13.9%
59 NetSpend USA 6,738 134 2.0%
60 Wema NIG 6,616 644 10.8%
61 Fifth Third USA 5,965 496 9.1%
62 BBVA Compass USA 5,879 891 17.9%
63 OCBC SG 5,582 3,668 191.6%
64 Bankwest AUS 5,380 541 11.2%
65 Bank of the West USA 5,305 3,478 190.4%
66 Huntington USA 5,168 297 6.1%
67 Kiwibank NZ 5,018 430 9.4%
68 Popular
Community Bank		 USA 5,009 133 2.7%
69 Pinnacle Bank SC USA 4,951 -45 -0.9%
70 Bank of Ireland IE 4,833 1,560 47.7%
71 DBS SG 4,696 1,440 44.2%
72 Ulster IE 4,462 1,861 71.5%
73 SunTrust USA 4,445 176 4.1%
74 Bank of Hawaii USA 4,412 494 12.6%
75 Arvest Bank USA 4,411 271 6.5%
76 United Bank
for Africa		 NIG 4,358 1,657 61.3%
77 RBS UK 4,207 1,505 55.7%
78 Moven USA 4,130 431 11.7%
79 Umpqua USA 4,116 229 5.9%
80 North Shore Bank USA 3,901 89 2.3%
81 PC Financial CAN 3,842 1,622 73.1%
82 Webster USA 3,600 172 5.0%
83 M&T Bank USA 3,566 414 13.1%
84 SkyBank NIG 3,486 257 8.0%
85 Westpac (NZ) NZ 3,447 – –
86 Northern Trust USA 3,399 531 18.5%
87 First Direct UK 2,941 522 21.6%
88 BOK USA 2,868 63 2.2%
89 Bank of Oklahoma USA 2,865 – –
90 Bendigo AUS 2,799 339 13.8%
91 Bank of Melbourne AUS 2,763 325 13.3%
92 Bank of Queensland AUS 2,700 332 14.0%
93 Union First Market USA 2,549 93 3.8%
94 Bank of Ann Arbor USA 2,484 489 24.5%
95 1st Mariner Bank USA 2,363 66 2.9%
96 Bremer Bank USA 2,316 132 6.0%
97 BMO Harris USA 2,057 483 30.7%
98 Susquehanna Bank USA 1,974 76 4.0%
99 First Tennessee USA 1,928 114 6.3%
100 National Bank
of Canada		 CAN 1,876 309 19.7%

Note: All data covers social media activity through October, November and December 2013.

This article was originally published on January 21, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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