Top 100 Banks On Twitter With The Most Followers

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top banks on Twitter ranked by the number of followers for the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Banks With The Most Twitter Followers

#	Bank	Area	Total # of Twitter Followers	New Followers in the Last 90 Days	Follower Growth in the Last 90 Days
1	BofA	USA	245,207	29,871	13.9%
2	Citi	USA	219,615	43,392	24.6%
3	Goldman Sachs	USA	113,026	45,774	68.1%
4	Kotak Mahindra	IN	87,549	31,805	57.1%
5	GT Bank	NIG	86,229	23,143	36.7%
6	Capital One	USA	84,721	7,514	9.7%
7	Wells Fargo	USA	69,268	16,040	30.1%
8	USAA	USA	58,953	5,915	11.2%
9	Capital One 360	USA	42,368	445	1.1%
10	Credit Suisse	CH	37,976	15,424	68.4%
11	FNB	SA	34,154	2,980	9.6%
12	Simple	USA	34,083	2,336	7.4%
13	Scotiabank	CAN	29,431	3,282	12.6%
14	Natwest	UK	29,401	6,819	30.2%
15	Commonwealth	AUS	28,985	4,706	19.4%
16	RAKBANK	UAE	26,456	1,197	4.7%
17	FirstBank	NIG	26,437	3,682	16.2%
18	UBS	UK	24,298	–	–
19	Standard Chartered	UK	22,863	1,967	9.4%
20	Chase	USA	22,276	84	0.4%
21	TD Bank	USA	21,811	-2,599	-10.6%
22	Barclays	UK	21,541	4,785	28.6%
23	NAB	AUS	21,336	2,318	12.2%
24	Standard Bank	SA	19,826	2,049	11.5%
25	Westpac	AUS	19,474	2,492	14.7%
26	Nedbank	SA	17,342	3,121	21.9%
27	Virgin Money	UK	16,974	1,161	7.3%
28	ANZ	AUS	16,601	8,190	97.4%
29	Allied Irish Bank	IE	16,009	3,968	33.0%
30	Bank of the Philippine Islands	PHP	15,664	2,618	20.1%
31	ING Direct	CAN	14,737	1,135	8.3%
32	Ally Bank	USA	14,697	751	5.4%
33	Absa	SA	12,700	1,992	18.6%
34	E*TRADE Bank	USA	11,942	42	0.4%
35	HDFC	IN	11,622	2,484	27.2%
36	ICICI Bank	IN	11,257	1,791	18.9%
37	RaboDirect	IE	10,910	5,473	100.7%
38	ASB	NZ	10,810	636	6.3%
39	Coutts	UK	10,679	602	6.0%
40	CIBC	CAN	10,602	2,807	36.0%
41	Bank of Montreal	CAN	9,934	1,725	21.0%
42	IDBI	IN	9,912	211	2.2%
43	PNC	USA	9,738	633	7.0%
44	Axis	IN	9,724	7,150	277.8%
45	Regions	USA	9,597	2,231	30.3%
46	Silicon Valley Bank	USA	9,548	851	9.8%
47	ING Groep	NL	9,405	597	6.8%
48	BNZ	NZ	8,657	–	–
49	RBS Citizens	USA	8,608	1,936	29.0%
50	Capitec	SA	8,553	1,059	14.1%

#	Bank	Area	Total # of Twitter Followers	New Followers in the Last 90 Days	Follower Growth in the Last 90 Days
51	Union	USA	8,370	1,612	23.9%
52	RBC	CAN	8,123	2,010	32.9%
53	Access Bank	NIG	7,772	954	14.0%
54	Co-Operative Bank	UK	7,717	936	13.8%
55	Investec	SA	7,639	517	7.3%
56	UBank	AUS	7,397	356	5.1%
57	HSBC	UK	7,288	1,493	25.8%
58	US Bank	USA	6,821	834	13.9%
59	NetSpend	USA	6,738	134	2.0%
60	Wema	NIG	6,616	644	10.8%
61	Fifth Third	USA	5,965	496	9.1%
62	BBVA Compass	USA	5,879	891	17.9%
63	OCBC	SG	5,582	3,668	191.6%
64	Bankwest	AUS	5,380	541	11.2%
65	Bank of the West	USA	5,305	3,478	190.4%
66	Huntington	USA	5,168	297	6.1%
67	Kiwibank	NZ	5,018	430	9.4%
68	Popular Community Bank	USA	5,009	133	2.7%
69	Pinnacle Bank SC	USA	4,951	-45	-0.9%
70	Bank of Ireland	IE	4,833	1,560	47.7%
71	DBS	SG	4,696	1,440	44.2%
72	Ulster	IE	4,462	1,861	71.5%
73	SunTrust	USA	4,445	176	4.1%
74	Bank of Hawaii	USA	4,412	494	12.6%
75	Arvest Bank	USA	4,411	271	6.5%
76	United Bank for Africa	NIG	4,358	1,657	61.3%
77	RBS	UK	4,207	1,505	55.7%
78	Moven	USA	4,130	431	11.7%
79	Umpqua	USA	4,116	229	5.9%
80	North Shore Bank	USA	3,901	89	2.3%
81	PC Financial	CAN	3,842	1,622	73.1%
82	Webster	USA	3,600	172	5.0%
83	M&T Bank	USA	3,566	414	13.1%
84	SkyBank	NIG	3,486	257	8.0%
85	Westpac (NZ)	NZ	3,447	–	–
86	Northern Trust	USA	3,399	531	18.5%
87	First Direct	UK	2,941	522	21.6%
88	BOK	USA	2,868	63	2.2%
89	Bank of Oklahoma	USA	2,865	–	–
90	Bendigo	AUS	2,799	339	13.8%
91	Bank of Melbourne	AUS	2,763	325	13.3%
92	Bank of Queensland	AUS	2,700	332	14.0%
93	Union First Market	USA	2,549	93	3.8%
94	Bank of Ann Arbor	USA	2,484	489	24.5%
95	1st Mariner Bank	USA	2,363	66	2.9%
96	Bremer Bank	USA	2,316	132	6.0%
97	BMO Harris	USA	2,057	483	30.7%
98	Susquehanna Bank	USA	1,974	76	4.0%
99	First Tennessee	USA	1,928	114	6.3%
100	National Bank of Canada	CAN	1,876	309	19.7%

Note: All data covers social media activity through October, November and December 2013.

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