Top 100 Banks Adding The Most New Facebook Likes

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Facebook ranked by their new ‘Likes’ in the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Banks Adding the Most New Facebook ‘Likes’

#	Bank	Area	New Facebook ‘Likes’ in the Last 90 Days	Growth in ‘Likes’ in the Last 90 Days	Total # of Facebook ‘Likes’	Facebook Engagement Rate
1	Axis	IN	377,628	24.4%	1,926,401	1.38%
2	BofA	USA	291,877	24.5%	1,481,401	1.90%
3	HDFC	IN	220,398	13.0%	1,920,504	2.70%
4	ICICI Bank	IN	178,586	7.4%	2,608,044	1.43%
5	Barclays	UK	149,538	45.3%	479,668	1.99%
6	United Bank for Africa	NIG	139,466	74.1%	327,717	0.29%
7	GT Bank	NIG	135,929	9.8%	1,527,777	1.21%
8	Citi	USA	98,768	11.9%	927,904	2.74%
9	Bank of the Philippine Islands	PHP	79,794	23.8%	415,371	1.62%
10	Kotak Mahindra	IN	66,170	78.7%	150,206	4.41%
11	OCBC	SG	49,535	113.5%	93,182	10.64%
12	TD Bank	USA	48,925	12.8%	430,424	1.06%
13	M&T Bank	USA	47,070	1516.4%	50,174	0.41%
14	Scotiabank	CAN	46,095	16.9%	318,223	0.51%
15	CIBC	CAN	46,002	39.5%	162,438	0.86%
16	USAA	USA	45,203	8.0%	611,867	4.26%
17	Access Bank	NIG	40,435	84.2%	88,463	5.78%
18	Wells Fargo	USA	37,017	6.5%	604,795	1.90%
19	AFB	Ghana	35,352	—	35,352	0.13%
20	FNB	SA	32,290	7.8%	446,063	1.10%
21	Regions	USA	30,405	111.0%	57,802	0.69%
22	Commonwealth	AUS	28,960	5.9%	523,860	4.64%
23	Westpac	AUS	27,577	32.9%	111,445	1.66%
24	RBC	CAN	27,345	18.9%	171,671	0.95%
25	SkyBank	NIG	22,714	22.8%	122,304	3.00%
26	Capital One	USA	21,557	0.7%	2,917,273	0.05%
27	Nedbank	SA	20,746	49.1%	62,967	4.51%
28	ASB	NZ	19,497	22.2%	107,457	9.63%
29	Absa	SA	19,144	14.5%	150,825	0.51%
30	HSBC	UK	18,307	13.5%	153,704	0.13%
31	DBS	SG	18,063	14.9%	138,944	3.12%
32	ANZ	AUS	15,720	29.7%	68,645	3.32%
33	RBS Citizens	USA	15,254	63.1%	39,424	6.34%
34	ING Vysya	IN	14,630	17.4%	98,510	8.15%
35	Ally Bank	USA	13,559	12.4%	123,125	4.27%
36	RAKBANK	UAE	13,269	14.0%	107,959	0.51%
37	IDBI	IN	12,450	1.6%	795,247	0.45%
38	Bank of Montreal	CAN	12,195	27.7%	56,179	0.55%
39	BMO Harris	USA	11,931	46.7%	37,467	4.04%
40	PC Financial	CAN	11,339	46.7%	35,602	0.31%
41	FirstBank	NIG	10,899	4.0%	282,445	4.40%
42	Standard Bank	SA	10,706	43.1%	35,570	0.58%
43	Flagstar	USA	10,635	973.0%	11,728	0.35%
44	Standard Chartered	UK	10,271	7.6%	145,241	2.65%
45	Simple	USA	9,932	45.6%	31,708	2.52%
46	Allied Irish Bank	IE	9,662	62.3%	25,175	5.82%
47	First Financial (IN)	USA	8,887	72.9%	21,082	1.88%
48	Susquehanna	USA	8,159	124.5%	14,710	10.61%
49	Bank of the West	USA	7,455	29.0%	33,181	1.11%
50	US Bank	USA	7,292	5.1%	149,779	0.41%

#	Bank	Area	New Facebook ‘Likes’ in the Last 90 Days	Growth in ‘Likes’ in the Last 90 Days	Total # of Facebook ‘Likes’	Facebook Engagement Rate
51	NAB	AUS	7,081	6.2%	121,267	1.08%
52	Home Federal (ID)	USA	7,075	266.4%	9,731	2.45%
53	Umpqua	USA	6,089	28.4%	27,514	2.36%
54	Capitec	SA	6,059	6.7%	96,815	0.93%
55	TSB Bank	NZ	5,820	74.6%	13,623	2.20%
56	Bank of Melbourne	AUS	5,019	19.5%	30,735	0.43%
57	National Bank of Canada	CAN	4,892	23.6%	25,611	4.62%
58	BBVA Compass	USA	4,841	5.9%	86,922	1.91%
59	African Bank	SA	4,800	295.0%	6,427	2.33%
60	Bank of Ann Arbor	USA	4,261	23.7%	22,204	0.28%
61	PNC	USA	4,191	2.7%	157,770	0.40%
62	Bankwest	AUS	4,172	18.6%	26,580	3.74%
63	BB&T	USA	4,117	25.1%	20,542	0.93%
64	Natwest	UK	4,034	2.9%	143,594	0.17%
65	Huntington	USA	3,514	10.6%	36,643	0.72%
66	Fifth Third	USA	3,305	8.5%	42,038	9.38%
67	FirstBank	USA	3,262	14.5%	25,685	1.53%
68	Credit Suisse	CH	3,178	5.3%	63,026	0.46%
69	Bank of Queensland	AUS	3,126	106.5%	6,062	6.20%
70	Co-Operative Bank	UK	3,068	10.5%	32,236	1.28%
71	ING Groep	NL	2,946	30.4%	12,631	16.78%
72	First Security (AR)	USA	2,915	30.0%	12,637	7.03%
73	RBS	UK	2,888	11.0%	29,181	0.59%
74	Horizon Bank	USA	2,813	30.5%	12,023	0.87%
75	KeyBank	USA	2,738	23.2%	14,539	0.74%
76	ING Direct	CAN	2,653	9.3%	31,068	0.64%
77	NetSpend	USA	2,549	8.1%	34,127	1.69%
78	California Bank & Trust	USA	2,336	69.5%	5,695	2.77%
79	Washington Federal	USA	2,283	70.1%	5,541	7.67%
80	BNZ	NZ	1,932	9.8%	21,641	0.74%
81	Santander (UK)	UK	1,827	1.5%	125,990	1.49%
82	Bank of Hawaii	USA	1,791	10.8%	18,323	1.26%
83	Wema	NIG	1,772	4.5%	41,492	0.19%
84	Iberia	USA	1,707	7.7%	23,831	4.57%
85	Zions Bank	USA	1,546	8.9%	18,860	0.80%
86	Goldman Sachs	USA	1,436	5.0%	30,147	0.29%
87	Provident (NJ)	USA	1,428	26.5%	6,808	0.65%
88	Bank of Missouri	USA	1,425	20.3%	8,428	8.44%
89	Chemical Bank	USA	1,336	32.1%	5,494	6.50%
90	Arvest Bank	USA	1,291	7.5%	18,578	0.37%
91	Landmark Bank	USA	1,225	49.8%	3,683	7.28%
92	First Hawaiian Bank	USA	1,196	55.7%	3,343	5.09%
93	Webster	USA	1,136	50.2%	3,401	2.03%
94	E*TRADE Bank	USA	1,088	1.5%	73,421	0.23%
95	Sterling Bank	USA	1,077	48.5%	3,298	3.31%
96	First Tennessee	USA	1,062	6.8%	16,585	1.75%
97	Farmers & Merchants	USA	1,051	25.1%	5,240	26.22%
98	UBank	AUS	1,045	4.4%	24,588	1.60%
99	SunTrust	USA	942	4.0%	24,390	1.88%
100	MB Financial	USA	888	11.1%	8,920	0.59%

Note: All data covers social media activity through October, November and December 2013.

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