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Top 100 Banks Adding The Most New Facebook Likes

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 banks on Facebook ranked by their new ‘Likes’ in the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Banks Adding the Most New Facebook ‘Likes’

# Bank Area New Facebook
‘Likes’ in the
Last 90 Days		 Growth in
‘Likes’ in
the Last 90 Days		 Total # of
Facebook
‘Likes’		 Facebook
Engagement
Rate
1 Axis IN 377,628 24.4% 1,926,401 1.38%
2 BofA USA 291,877 24.5% 1,481,401 1.90%
3 HDFC IN 220,398 13.0% 1,920,504 2.70%
4 ICICI Bank IN 178,586 7.4% 2,608,044 1.43%
5 Barclays UK 149,538 45.3% 479,668 1.99%
6 United Bank
for Africa		 NIG 139,466 74.1% 327,717 0.29%
7 GT Bank NIG 135,929 9.8% 1,527,777 1.21%
8 Citi USA 98,768 11.9% 927,904 2.74%
9 Bank of the
Philippine Islands		 PHP 79,794 23.8% 415,371 1.62%
10 Kotak Mahindra IN 66,170 78.7% 150,206 4.41%
11 OCBC SG 49,535 113.5% 93,182 10.64%
12 TD Bank USA 48,925 12.8% 430,424 1.06%
13 M&T Bank USA 47,070 1516.4% 50,174 0.41%
14 Scotiabank CAN 46,095 16.9% 318,223 0.51%
15 CIBC CAN 46,002 39.5% 162,438 0.86%
16 USAA USA 45,203 8.0% 611,867 4.26%
17 Access Bank NIG 40,435 84.2% 88,463 5.78%
18 Wells Fargo USA 37,017 6.5% 604,795 1.90%
19 AFB Ghana 35,352 — 35,352 0.13%
20 FNB SA 32,290 7.8% 446,063 1.10%
21 Regions USA 30,405 111.0% 57,802 0.69%
22 Commonwealth AUS 28,960 5.9% 523,860 4.64%
23 Westpac AUS 27,577 32.9% 111,445 1.66%
24 RBC CAN 27,345 18.9% 171,671 0.95%
25 SkyBank NIG 22,714 22.8% 122,304 3.00%
26 Capital One USA 21,557 0.7% 2,917,273 0.05%
27 Nedbank SA 20,746 49.1% 62,967 4.51%
28 ASB NZ 19,497 22.2% 107,457 9.63%
29 Absa SA 19,144 14.5% 150,825 0.51%
30 HSBC UK 18,307 13.5% 153,704 0.13%
31 DBS SG 18,063 14.9% 138,944 3.12%
32 ANZ AUS 15,720 29.7% 68,645 3.32%
33 RBS Citizens USA 15,254 63.1% 39,424 6.34%
34 ING Vysya IN 14,630 17.4% 98,510 8.15%
35 Ally Bank USA 13,559 12.4% 123,125 4.27%
36 RAKBANK UAE 13,269 14.0% 107,959 0.51%
37 IDBI IN 12,450 1.6% 795,247 0.45%
38 Bank of Montreal CAN 12,195 27.7% 56,179 0.55%
39 BMO Harris USA 11,931 46.7% 37,467 4.04%
40 PC Financial CAN 11,339 46.7% 35,602 0.31%
41 FirstBank NIG 10,899 4.0% 282,445 4.40%
42 Standard Bank SA 10,706 43.1% 35,570 0.58%
43 Flagstar USA 10,635 973.0% 11,728 0.35%
44 Standard
Chartered		 UK 10,271 7.6% 145,241 2.65%
45 Simple USA 9,932 45.6% 31,708 2.52%
46 Allied Irish Bank IE 9,662 62.3% 25,175 5.82%
47 First Financial (IN) USA 8,887 72.9% 21,082 1.88%
48 Susquehanna USA 8,159 124.5% 14,710 10.61%
49 Bank of the West USA 7,455 29.0% 33,181 1.11%
50 US Bank USA 7,292 5.1% 149,779 0.41%

 

# Bank Area New Facebook
‘Likes’ in the
Last 90 Days		 Growth in
‘Likes’ in
the Last 90 Days		 Total # of
Facebook
‘Likes’		 Facebook
Engagement
Rate
51 NAB AUS 7,081 6.2% 121,267 1.08%
52 Home Federal (ID) USA 7,075 266.4% 9,731 2.45%
53 Umpqua USA 6,089 28.4% 27,514 2.36%
54 Capitec SA 6,059 6.7% 96,815 0.93%
55 TSB Bank NZ 5,820 74.6% 13,623 2.20%
56 Bank of Melbourne AUS 5,019 19.5% 30,735 0.43%
57 National Bank
of Canada		 CAN 4,892 23.6% 25,611 4.62%
58 BBVA Compass USA 4,841 5.9% 86,922 1.91%
59 African Bank SA 4,800 295.0% 6,427 2.33%
60 Bank of Ann Arbor USA 4,261 23.7% 22,204 0.28%
61 PNC USA 4,191 2.7% 157,770 0.40%
62 Bankwest AUS 4,172 18.6% 26,580 3.74%
63 BB&T USA 4,117 25.1% 20,542 0.93%
64 Natwest UK 4,034 2.9% 143,594 0.17%
65 Huntington USA 3,514 10.6% 36,643 0.72%
66 Fifth Third USA 3,305 8.5% 42,038 9.38%
67 FirstBank USA 3,262 14.5% 25,685 1.53%
68 Credit Suisse CH 3,178 5.3% 63,026 0.46%
69 Bank of
Queensland		 AUS 3,126 106.5% 6,062 6.20%
70 Co-Operative Bank UK 3,068 10.5% 32,236 1.28%
71 ING Groep NL 2,946 30.4% 12,631 16.78%
72 First Security (AR) USA 2,915 30.0% 12,637 7.03%
73 RBS UK 2,888 11.0% 29,181 0.59%
74 Horizon Bank USA 2,813 30.5% 12,023 0.87%
75 KeyBank USA 2,738 23.2% 14,539 0.74%
76 ING Direct CAN 2,653 9.3% 31,068 0.64%
77 NetSpend USA 2,549 8.1% 34,127 1.69%
78 California
Bank & Trust		 USA 2,336 69.5% 5,695 2.77%
79 Washington Federal USA 2,283 70.1% 5,541 7.67%
80 BNZ NZ 1,932 9.8% 21,641 0.74%
81 Santander (UK) UK 1,827 1.5% 125,990 1.49%
82 Bank of Hawaii USA 1,791 10.8% 18,323 1.26%
83 Wema NIG 1,772 4.5% 41,492 0.19%
84 Iberia USA 1,707 7.7% 23,831 4.57%
85 Zions Bank USA 1,546 8.9% 18,860 0.80%
86 Goldman Sachs USA 1,436 5.0% 30,147 0.29%
87 Provident (NJ) USA 1,428 26.5% 6,808 0.65%
88 Bank of Missouri USA 1,425 20.3% 8,428 8.44%
89 Chemical Bank USA 1,336 32.1% 5,494 6.50%
90 Arvest Bank USA 1,291 7.5% 18,578 0.37%
91 Landmark Bank USA 1,225 49.8% 3,683 7.28%
92 First Hawaiian Bank USA 1,196 55.7% 3,343 5.09%
93 Webster USA 1,136 50.2% 3,401 2.03%
94 E*TRADE Bank USA 1,088 1.5% 73,421 0.23%
95 Sterling Bank USA 1,077 48.5% 3,298 3.31%
96 First Tennessee USA 1,062 6.8% 16,585 1.75%
97 Farmers & Merchants USA 1,051 25.1% 5,240 26.22%
98 UBank AUS 1,045 4.4% 24,588 1.60%
99 SunTrust USA 942 4.0% 24,390 1.88%
100 MB Financial USA 888 11.1% 8,920 0.59%

Note: All data covers social media activity through October, November and December 2013.

This article was originally published on January 21, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Marty Filogamo says:
    January 31, 2014 at 8:30 am

    Where is the Farmers & Merchants State Bank listed #97 on the Top 100 Banks Adding The Most New Facebook Likes

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