Power 100 Social Media Rankings for Banks
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.
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The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:
- 1 point for every 1,500 Facebook ‘Likes’
- 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
- 1 point for every 500 Twitter followers
- 1 point for every 1,000 tweets sent
- 1 point for every 15,000 YouTube video views
- 1 point for every 50 YouTube subscribers
For this quarter, a score of at least 20 was required to make it onto the list of top 100 banks (an increase of +3 over the previous quarter), and a score of at least 8 for credit unions only (that’s +1 over the previous quarter).
While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.
Other Lists That May Interest You:
- Power 100 Social Media Rankings for Credit Unions
- Top 100 Banks With The Most Facebook Likes
- Top 100 Banks On Twitter With The Most Followers
- Top 100 Most Watched Bank YouTube Channels
The Top Banks Using Social Media Channels
# | Bank | Area | Total # of ‘Likes’ |
Total # of Followers |
All-Time YouTube Views |
Power 100 Score (Q4 2013) |
---|---|---|---|---|---|---|
1 | BofA | USA | 1,481,401 | 245,207 | 14,439,707 | 2,568 |
2 | Chase | USA | 3,754,905 | 22,276 | 123,247 | 2,564 |
3 | Capital One | USA | 2,917,273 | 84,721 | 2,647,251 | 2,372 |
4 | ICICI Bank | IN | 2,608,044 | 11,257 | 1,163,370 | 1,905 |
5 | Wells Fargo | USA | 604,795 | 69,268 | 17,828,813 | 1,836 |
6 | Citi | USA | 927,904 | 219,615 | 6,002,953 | 1,577 |
7 | HDFC | IN | 1,920,504 | 11,622 | 409,799 | 1,432 |
8 | Axis | IN | 1,926,401 | 9,724 | 1,196,610 | 1,421 |
9 | GT Bank | NIG | 1,527,777 | 86,229 | 293,565 | 1,252 |
10 | E*TRADE Bank | USA | 73,421 | 11,942 | 8,882,374 | 1,206 |
11 | USAA | USA | 611,867 | 58,953 | 7,331,717 | 1,175 |
12 | Credit Suisse | CH | 63,026 | 37,976 | 10,622,427 | 897 |
13 | Scotiabank | CAN | 318,223 | 29,431 | 7,502,312 | 795 |
14 | Barclays | UK | 479,668 | 21,541 | 4,032,704 | 706 |
15 | Commonwealth | AUS | 523,860 | 28,985 | 2,542,623 | 688 |
16 | IDBI | IN | 795,247 | 9,912 | 167,598 | 688 |
17 | FNB | SA | 446,063 | 34,154 | 1,358,596 | 652 |
18 | Natwest | UK | 143,594 | 29,401 | 3,583,634 | 506 |
19 | HSBC | UK | 153,704 | 7,288 | 3,143,298 | 477 |
20 | Kotak Mahindra | IN | 150,206 | 87,549 | 2,398,734 | 467 |
21 | Standard Chartered | UK | 145,241 | 22,863 | 4,022,436 | 433 |
22 | PNC | USA | 157,770 | 9,738 | 4,266,524 | 423 |
23 | Goldman Sachs | USA | 30,147 | 113,026 | 899,859 | 415 |
24 | TD Bank | USA | 430,424 | 21,811 | 101,354 | 387 |
25 | Emirates NBD | UAE | 169,632 | – | 2,540,832 | 353 |
26 | Bank of the Philippine Islands |
PHP | 415,371 | 15,664 | 145,980 | 346 |
27 | NAB | AUS | 121,267 | 21,336 | 2,459,202 | 336 |
28 | Ally Bank | USA | 123,125 | 14,697 | 2,198,811 | 315 |
29 | FirstBank | NIG | 282,445 | 26,437 | 50,583 | 287 |
30 | Santander (UK) | UK | 125,990 | 1,537 | 2,229,806 | 258 |
31 | United Bank for Africa | NIG | 327,717 | 4,358 | 65,925 | 239 |
32 | ASB | NZ | 107,457 | 10,810 | 578,698 | 200 |
33 | CIBC | CAN | 162,438 | 10,602 | 867,716 | 199 |
34 | RBC | CAN | 171,671 | 8,123 | 770,271 | 198 |
35 | Absa | SA | 150,825 | 12,700 | 457,267 | 188 |
36 | Westpac | AUS | 111,445 | 19,474 | 580,999 | 179 |
37 | ING Direct | CAN | 31,068 | 14,737 | 1,277,482 | 169 |
38 | OCBC | SG | 93,182 | 5,582 | 432,050 | 166 |
39 | BNZ | NZ | 21,641 | 8,657 | 1,731,487 | 165 |
40 | US Bank | USA | 149,779 | 6,821 | 507,442 | 159 |
41 | DBS | SG | 138,944 | 4,696 | 303,420 | 158 |
42 | RAKBANK | UAE | 107,959 | 26,456 | 269,972 | 154 |
43 | Nedbank | SA | 62,967 | 17,342 | 320,941 | 143 |
44 | Capital One 360 | USA | 68,072 | 42,368 | 0 | 138 |
45 | ANZ | AUS | 68,645 | 16,601 | 528,403 | 135 |
46 | Fifth Third | USA | 42,038 | 5,965 | 1,005,714 | 131 |
47 | Silicon Valley Bank | USA | 2,588 | 9,548 | 602,961 | 120 |
48 | Virgin Money | UK | 17,928 | 16,974 | 754,949 | 116 |
49 | Standard Bank | SA | 35,570 | 19,826 | 185,102 | 111 |
50 | Paducah Bank | USA | 6,291 | 1,015 | 14,094 | 111 |
# | Bank | Area | Total # of ‘Likes’ |
Total # of Followers |
All-Time YouTube Views |
Power 100 Score (Q4 2013) |
---|---|---|---|---|---|---|
51 | Simple | USA | 31,708 | 34,083 | – | 108 |
52 | ING Vysya | IN | 98,510 | 136 | 5,477 | 99 |
53 | Allied Irish Bank | IE | 25,175 | 16,009 | 500,053 | 99 |
54 | SkyBank | NIG | 122,304 | 3,486 | 6,148 | 99 |
55 | Access Bank | NIG | 88,463 | 7,772 | – | 97 |
56 | Regions | USA | 57,802 | 9,597 | 242,540 | 96 |
57 | BMO Harris | USA | 37,467 | 2,057 | 763,495 | 95 |
58 | Capitec | SA | 96,815 | 8,553 | 32,807 | 92 |
59 | ING Groep | NL | 12,631 | 9,405 | 641,191 | 88 |
60 | First Direct | UK | 28,565 | 2,941 | 620,948 | 84 |
61 | SunTrust | USA | 24,390 | 4,445 | 83,338 | 83 |
62 | BBVA Compass | USA | 86,922 | 5,879 | 21,896 | 81 |
63 | UBS | UK | 18,602 | 24,298 | 61,410 | 76 |
64 | Bank of Montreal | CAN | 56,179 | 9,934 | 83,602 | 74 |
65 | UBank | AUS | 24,588 | 7,397 | 337,653 | 72 |
66 | RBS | UK | 29,181 | 4,207 | 394,268 | 69 |
67 | Union | USA | 30,732 | 8,370 | 382,440 | 68 |
68 | Westpac (NZ) | NZ | 25,272 | 3,447 | 432,032 | 66 |
69 | Umpqua | USA | 27,514 | 4,116 | – | 64 |
70 | Bank of the West | USA | 33,181 | 5,305 | 335,325 | 63 |
71 | RBS Citizens | USA | 39,424 | 8,608 | 421 | 63 |
72 | RaboDirect | IE | 9,341 | 10,910 | 282,968 | 54 |
73 | Investec | SA | 15,947 | 7,639 | 279,593 | 53 |
74 | NetSpend | USA | 34,127 | 6,738 | 30,087 | 48 |
75 | Kiwibank | NZ | 17,517 | 5,018 | 286,636 | 47 |
76 | Wema | NIG | 41,492 | 6,616 | 1,265 | 44 |
77 | Co-Operative Bank | UK | 32,236 | 7,717 | 25,421 | 43 |
78 | M&T Bank | USA | 50,174 | 3,566 | – | 42 |
79 | Santander (US) | USA | 24,315 | 425 | – | 41 |
80 | Huntington | USA | 36,643 | 5,168 | 13,687 | 40 |
81 | Bankwest | AUS | 26,580 | 5,380 | 16,092 | 37 |
82 | PC Financial | CAN | 35,602 | 3,842 | – | 35 |
83 | Bank of Queensland | AUS | 6,062 | 2,700 | 318,065 | 34 |
84 | Bank of Melbourne | AUS | 30,735 | 2,763 | 20,669 | 33 |
85 | National Bank of Canada | CAN | 25,611 | 1,876 | 69,315 | 32 |
86 | Associated Bank | USA | 3,145 | 1,515 | 321,912 | 32 |
87 | Coutts | UK | 3,365 | 10,679 | 19,916 | 32 |
88 | Lloyds | UK | 44,108 | 18 | 0 | 30 |
89 | Bank of Ireland | IE | 4,610 | 4,833 | 67,384 | 28 |
90 | Bank of Hawaii | USA | 18,323 | 4,412 | 11,197 | 28 |
91 | Susquehanna Bank | USA | 14,710 | 1,974 | 43,133 | 28 |
92 | Bank of Ann Arbor | USA | 22,204 | 2,484 | 37,564 | 26 |
93 | AFB | Ghana | 35,352 | 659 | – | 25 |
94 | Zions Bank | USA | 18,860 | 1,556 | 60,368 | 25 |
95 | FirstBank | USA | 25,685 | 670 | 50,126 | 24 |
96 | Arvest Bank | USA | 18,578 | 4,411 | – | 24 |
97 | Popular Community Bank | USA | 16,276 | 5,009 | 4,815 | 22 |
98 | Nevada State Bank | USA | 23,039 | 908 | 32,831 | 22 |
99 | Farmers & Merchants | USA | 5,240 | – | – | 22 |
100 | Iberia | USA | 23,831 | 451 | – | 20 |
Note: All data covers social media activity through October, November and December 2013.