Power 100 Social Media Rankings for Banks

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

1 point for every 1,500 Facebook ‘Likes’
1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
1 point for every 500 Twitter followers
1 point for every 1,000 tweets sent
1 point for every 15,000 YouTube video views
1 point for every 50 YouTube subscribers

For this quarter, a score of at least 20 was required to make it onto the list of top 100 banks (an increase of +3 over the previous quarter), and a score of at least 8 for credit unions only (that’s +1 over the previous quarter).

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Other Lists That May Interest You:

The Top Banks Using Social Media Channels

#	Bank	Area	Total # of Facebook ‘Likes’	Total # of Twitter Followers	All-Time YouTube Views	Power 100 Score (Q4 2013)
1	BofA	USA	1,481,401	245,207	14,439,707	2,568
2	Chase	USA	3,754,905	22,276	123,247	2,564
3	Capital One	USA	2,917,273	84,721	2,647,251	2,372
4	ICICI Bank	IN	2,608,044	11,257	1,163,370	1,905
5	Wells Fargo	USA	604,795	69,268	17,828,813	1,836
6	Citi	USA	927,904	219,615	6,002,953	1,577
7	HDFC	IN	1,920,504	11,622	409,799	1,432
8	Axis	IN	1,926,401	9,724	1,196,610	1,421
9	GT Bank	NIG	1,527,777	86,229	293,565	1,252
10	E*TRADE Bank	USA	73,421	11,942	8,882,374	1,206
11	USAA	USA	611,867	58,953	7,331,717	1,175
12	Credit Suisse	CH	63,026	37,976	10,622,427	897
13	Scotiabank	CAN	318,223	29,431	7,502,312	795
14	Barclays	UK	479,668	21,541	4,032,704	706
15	Commonwealth	AUS	523,860	28,985	2,542,623	688
16	IDBI	IN	795,247	9,912	167,598	688
17	FNB	SA	446,063	34,154	1,358,596	652
18	Natwest	UK	143,594	29,401	3,583,634	506
19	HSBC	UK	153,704	7,288	3,143,298	477
20	Kotak Mahindra	IN	150,206	87,549	2,398,734	467
21	Standard Chartered	UK	145,241	22,863	4,022,436	433
22	PNC	USA	157,770	9,738	4,266,524	423
23	Goldman Sachs	USA	30,147	113,026	899,859	415
24	TD Bank	USA	430,424	21,811	101,354	387
25	Emirates NBD	UAE	169,632	–	2,540,832	353
26	Bank of the Philippine Islands	PHP	415,371	15,664	145,980	346
27	NAB	AUS	121,267	21,336	2,459,202	336
28	Ally Bank	USA	123,125	14,697	2,198,811	315
29	FirstBank	NIG	282,445	26,437	50,583	287
30	Santander (UK)	UK	125,990	1,537	2,229,806	258
31	United Bank for Africa	NIG	327,717	4,358	65,925	239
32	ASB	NZ	107,457	10,810	578,698	200
33	CIBC	CAN	162,438	10,602	867,716	199
34	RBC	CAN	171,671	8,123	770,271	198
35	Absa	SA	150,825	12,700	457,267	188
36	Westpac	AUS	111,445	19,474	580,999	179
37	ING Direct	CAN	31,068	14,737	1,277,482	169
38	OCBC	SG	93,182	5,582	432,050	166
39	BNZ	NZ	21,641	8,657	1,731,487	165
40	US Bank	USA	149,779	6,821	507,442	159
41	DBS	SG	138,944	4,696	303,420	158
42	RAKBANK	UAE	107,959	26,456	269,972	154
43	Nedbank	SA	62,967	17,342	320,941	143
44	Capital One 360	USA	68,072	42,368	0	138
45	ANZ	AUS	68,645	16,601	528,403	135
46	Fifth Third	USA	42,038	5,965	1,005,714	131
47	Silicon Valley Bank	USA	2,588	9,548	602,961	120
48	Virgin Money	UK	17,928	16,974	754,949	116
49	Standard Bank	SA	35,570	19,826	185,102	111
50	Paducah Bank	USA	6,291	1,015	14,094	111

#	Bank	Area	Total # of Facebook ‘Likes’	Total # of Twitter Followers	All-Time YouTube Views	Power 100 Score (Q4 2013)
51	Simple	USA	31,708	34,083	–	108
52	ING Vysya	IN	98,510	136	5,477	99
53	Allied Irish Bank	IE	25,175	16,009	500,053	99
54	SkyBank	NIG	122,304	3,486	6,148	99
55	Access Bank	NIG	88,463	7,772	–	97
56	Regions	USA	57,802	9,597	242,540	96
57	BMO Harris	USA	37,467	2,057	763,495	95
58	Capitec	SA	96,815	8,553	32,807	92
59	ING Groep	NL	12,631	9,405	641,191	88
60	First Direct	UK	28,565	2,941	620,948	84
61	SunTrust	USA	24,390	4,445	83,338	83
62	BBVA Compass	USA	86,922	5,879	21,896	81
63	UBS	UK	18,602	24,298	61,410	76
64	Bank of Montreal	CAN	56,179	9,934	83,602	74
65	UBank	AUS	24,588	7,397	337,653	72
66	RBS	UK	29,181	4,207	394,268	69
67	Union	USA	30,732	8,370	382,440	68
68	Westpac (NZ)	NZ	25,272	3,447	432,032	66
69	Umpqua	USA	27,514	4,116	–	64
70	Bank of the West	USA	33,181	5,305	335,325	63
71	RBS Citizens	USA	39,424	8,608	421	63
72	RaboDirect	IE	9,341	10,910	282,968	54
73	Investec	SA	15,947	7,639	279,593	53
74	NetSpend	USA	34,127	6,738	30,087	48
75	Kiwibank	NZ	17,517	5,018	286,636	47
76	Wema	NIG	41,492	6,616	1,265	44
77	Co-Operative Bank	UK	32,236	7,717	25,421	43
78	M&T Bank	USA	50,174	3,566	–	42
79	Santander (US)	USA	24,315	425	–	41
80	Huntington	USA	36,643	5,168	13,687	40
81	Bankwest	AUS	26,580	5,380	16,092	37
82	PC Financial	CAN	35,602	3,842	–	35
83	Bank of Queensland	AUS	6,062	2,700	318,065	34
84	Bank of Melbourne	AUS	30,735	2,763	20,669	33
85	National Bank of Canada	CAN	25,611	1,876	69,315	32
86	Associated Bank	USA	3,145	1,515	321,912	32
87	Coutts	UK	3,365	10,679	19,916	32
88	Lloyds	UK	44,108	18	0	30
89	Bank of Ireland	IE	4,610	4,833	67,384	28
90	Bank of Hawaii	USA	18,323	4,412	11,197	28
91	Susquehanna Bank	USA	14,710	1,974	43,133	28
92	Bank of Ann Arbor	USA	22,204	2,484	37,564	26
93	AFB	Ghana	35,352	659	–	25
94	Zions Bank	USA	18,860	1,556	60,368	25
95	FirstBank	USA	25,685	670	50,126	24
96	Arvest Bank	USA	18,578	4,411	–	24
97	Popular Community Bank	USA	16,276	5,009	4,815	22
98	Nevada State Bank	USA	23,039	908	32,831	22
99	Farmers & Merchants	USA	5,240	–	–	22
100	Iberia	USA	23,831	451	–	20

Note: All data covers social media activity through October, November and December 2013.

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