People who ‘Liked’ Credit Union ONE’s Facebook page between November 18 and December 6, 2013 were presented an entry form for a special sweepstakes. Existing fans could also complete an entry form and enter to win. Anyone could submit a new, additional entry every day.
At the promotion’s conclusion, three drawings were held with a total of 19 winners selected. Prizes included gift cards to Starbucks, Kroger and Meijer stores ranging in value from $10 to $40.
This is the second year in a row that Credit Union ONE has ran this kind of fan appreciation sweepstakes, because it was “such a fan favorite last year,” says Andrea Pertile, Credit Union ONE Social Media Manager.
Supporting analytics revealed this year’s promotion brought 177 new fans to the credit union’s Facebook page. A total of 1,207 fans entered the sweepstakes, which is approximately a 17.4% entry rate compared to the credit union’s total fan base (nearly 7,000 ‘Likes’).
“Credit Union ONE’s goal is to engage our members by giving back,” Pertile explains. ”Whether it’s joining a discussion on an interesting topic, making our fans laugh with a joke, or brightening a fans’ day with a cup of coffee — adding value to our members’ lives is what drives us.”
Based in Michigan, Credit Union ONE ($808 million in assets) serves 108,000 members through 17 offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City.