30 Gorgeous (and Simple) Banking Websites

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More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity. These sites take design cues from the retail and entertainment sectors, relying heavily on a combination of photography, color and white space to create a contemporary, marketing-focused front page.

Please note: Sites were selected purely to illustrate how banks and credit unions can incorporate principles of branding and marketing (i.e., personality and sales) into their online strategies. Architectural issues and UX were not factors in the selection of these designs, although we did note the degree to which each website was responsive (websites were deemed fully responsive if they dynamically scaled to smartphone widths in a browser window).

( See More: 50 Of The Most Spectacular Website Designs In Banking )

1. GT Bank

1_gt_bank_website_crea8
Responsive Design:
Yes

2. Bridge Bank

2_bridge_bank_website
Responsive Design:
Yes

3. Frost Bank

3_frost_bank_website
Responsive Design:
Yes

4. Bank of Santa Barbara

4_bank_of_santa_barbara_website
Responsive Design:
No

5. Pacific Western Bank

5_pacific_western_bank_website
Responsive Design:
Yes

6. First Hawaiian Bank

6_first_hawaiian_bank_website
Responsive Design:
No

7. Klein Bank

7_klein_bank_website
Responsive Design:
Mostly

8. Verity Credit Union

8_verity_credit_union_website
Responsive Design:
No

9. Heritage Grove FCU

9_heritage_grove_fcu_website
Responsive Design:
Yes

10. Go Bank

10_go_bank_website
Responsive Design:
Limited

Next 10 Websites

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This article was originally published on October 21, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

Comments

  1. Rotem Nahum says:

    As always, great post! Thanks for putting this list together!

  2. Jaclyn Eickenhorst says:

    So many beautiful sites, but I personally love the look and feel of Verity Credit Union (#8). I love how this homepage is obviously tying in the local feel, as well as their color palette, while keeping it fresh and modern. Also, the copy is refreshingly playful, as opposed to impersonal or overly-complicated messaging you often see on bank websites. Bravo!

  3. Great post ! few indian banks like CITI and ING Vysya have great websites too.

  4. Frost’s site is nice, but not responsive.

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