15 of the Best Facebook Pages in Banking to Watch

Facebook Pages 1-5 Facebook Pages 11-15

6. Navy FCU

Facebook Page: NavyFederal
Likes: 859,181
Talking About: 12,454
Apps & Widgets: 8

Navy FCU takes Facebook more seriously than any other credit union on earth. Their sophisticated blend of promotions, contests, offers, advertising and fan appreciation/engagement campaigns have helped them gain significant traction with massive ROI.

navy_fcu_facebook_page

7. ICICI Bank

Facebook Page: icicibank
Likes: 2,447,946
Talking About: 45,714
Apps & Widgets: 12

ICICI Bank in India is always running multiple promotions and offers on its page — e.g., “Fan of the Month,” a “Personality Quiz” and a “Share Your Travel Story” app. They offer various financial services via Facebook, including a checking account management tool called “Pockets.”

icici_bank_facebook_page

8. RakBank

Facebook Page: rakbank
Likes: 97,325
Talking About: 4,411
Apps & Widgets: 16

RakBank promotes both business loans and auto loans in tabs on its Facebook page. They offer live chat through Facebook, as well as an branch/ATM locator. RakBank loves coming up with fun games and contests — they even have an Instagram promotion.

rakbank_facebook_page

9. Allied Irish Bank

Facebook Page: aib
Likes: 16,772
Talking About: 1,387
Apps & Widgets: 16

The AIB Facebook page is relatively new (they really only started using it in July 2013), but it’s already showing promising signs, growing to over 16,000 ‘Likes’ in just a matter of months. They’ve maxed out their 16 tabs with widgets for products like home loans and mobile banking, while also providing multiple help points.

aib_facebook_page

10. Mountain America Credit Union

Facebook Page: MountiainAmerica
Likes: 100,262
Talking About: 2,127
Apps & Widgets: 11

If you’re frequently looking for some promotional ideas for your financial institution’s Facebook page, you should poke in on Mountain America. They always have something going on — giving away tickets to sporting events, promoting their Member Appreciation party, hosting a “Keys to Success” campaign, or talking about their “MACU Rewards” program.

mountain_america_credit_union_facebook_page

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