Top 100 Most Watched Bank YouTube Channels

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on YouTube ranked by their all-time video views through the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on YouTube By Most All-Time Video Views

#	Name	Area	All-Time YouTube Views	New Video Views in Last 90 Days	Channel Subscribers
1	E*TRADE Bank	USA	12,430,718	111,784	26,487
2	Wells Fargo	USA	11,242,657	5,691,737	3,047
3	Credit Suisse	CH	10,110,017	640,733	2,669
4	BofA	USA	8,492,913	3,354,071	3,723
5	Bank of Nova Scotia	CAN	6,769,093	1,441,546	812
6	Capital One	USA	4,785,515	113,871	3,552
7	Citi	USA	4,429,890	1,659,142	3,129
8	PNC	USA	3,656,729	1,078,940	471
9	HSBC	UK	3,046,910	1,287,779	6,048
10	Standard Chartered	UK	2,777,935	525,823	517
11	USAA	USA	2,760,898	n/a	4,555
12	Natwest	UK	2,372,261	n/a	450
13	Barclays	UK	2,173,943	180,184	887
14	Santander	UK	2,095,195	666,111	265
15	NAB	AUS	2,077,908	34,637	1,442
16	Commonwealth	AUS	2,046,820	425,434	1,716
17	Kotak Mahindra	IN	1,964,236	1,002,296	429
18	Goldman Sachs	USA	1,156,353	218,494	3,833
19	ICICI Bank	IN	1,136,459	11,566	857
20	Axis	IN	1,096,430	5,467	558
21	ING Direct	CAN	1,068,905	-250,607	1,035
22	FNB	SA	1,053,842	110,298	1,098
23	Fifth Third	USA	1,002,108	992,506	68
24	Virgin Money	UK	729,270	8,462	508
25	TD Canada	CAN	686,344	133,854	1,014
26	Lloyds TSB	UK	664,435	40,635	469
27	ING Groep	NL	637,429	n/a	101
28	First Direct	UK	605,059	44,336	321
29	RBC	CAN	569,492	347,419	339
30	Westpac	AUS	532,488	121,968	657
31	Silicon Valley Bank	USA	510,259	73,107	2,039
32	US Bank	USA	491,129	-150,353	387
33	ASB	NZ	391,717	2,684	254
34	Union	USA	378,648	37,638	133
35	CIBC	CAN	325,340	251,807	132
36	UBank	AUS	324,119	9,821	612
37	Absa	SA	322,597	136,161	453
38	BMO Harris	USA	314,410	24,186	231
39	HDFC	IN	314,202	9,960	792
40	Bank of Queensland	AUS	310,906	n/a	41
41	RBS	UK	304,595	n/a	116
42	Associated Bank	USA	296,650	10,049	96
43	GT Bank	NIG	289,240	3,726	575
44	RaboDirect	IE	265,012	3,124	127
45	Investec	SA	260,399	n/a	319
46	Investec	SA	256,899	51,537	310
47	Kiwibank	NZ	238,003	6,283	88
48	Bank of the West	USA	235,954	10,409	171
49	DBS	SG	210,398	53,089	423
50	Regions	USA	203,169	-43,358	202

#	Name	Area	All-Time YouTube Views	New Video Views in Last 90 Days	Channel Subscribers
51	Allied Irish Bank	IE	202,345	56,806	192
52	Standard Bank	SA	201,995	25,637	421
53	ANZ	AUS	183,471	19,317	417
54	Bank of the Philippine Islands	PHP	144,917	959	17
55	Ally Bank	USA	143,677	-916,927	1,225
56	Chase	USA	119,282	3,230	319
57	Citizens Bank	USA	103,871	95,430	16
58	TD Bank	USA	94,698	7,515	286
59	IDBI	IN	91,813	n/a	6,044
60	OCBC	SG	90,158	2,550	72
61	Nedbank	SA	88,886	12,177	169
62	TSB Bank	NZ	87,989	3,501	36
63	Worthington	USA	83,339	106	5
64	SunTrust	USA	79,411	3,383	260
65	United Bank for Africa	NIG	65,175	50,278	134
66	Bank of Ireland	IE	53,297	7,437	161
67	Zions Bank	USA	50,109	12,585	109
68	1st Mariner Bank	USA	47,378	22,726	12
69	UMB	USA	46,538	2,268	39
70	FirstBank	USA	45,625	1,318	44
71	Cambridge Savings	USA	45,296	268	6
72	RAKBANK	UAE	43,152	n/a	83
73	FirstBank	NIG	41,635	n/a	260
74	Landmark Bank	USA	38,132	748	63
75	CIT Group	USA	36,907	6,392	71
76	Bremer Bank	USA	36,846	-2,395	27
77	Bank of Montreal	CAN	34,496	2,666	208
78	Washington Federal	USA	33,077	10,303	8
79	Bank of Ann Arbor	USA	31,772	7,201	22
80	Nevada State Bank	USA	30,414	1,930	39
81	Sun National Bank	USA	29,789	1	3
82	NetSpend	USA	29,035	n/a	294
83	Webster	USA	26,951	2,190	40
84	Eastern Bank	USA	25,111	481	33
85	Co-Operative Bank	UK	25,014	202	31
86	River City Bank	USA	24,816	344	41
87	State Bank of Wynnewood	USA	24,522	1,910	37
88	First Tennessee	USA	22,159	1,481	43
89	Rockland Trust	USA	21,446	319	11
90	Mercantile Bank	USA	21,029	1,739	26
91	Union Bank & Trust	USA	20,900	552	29
92	Capitec	SA	20,697	2,993	70
93	Susquehanna Bank	USA	19,192	8,946	34
94	Coutts	UK	18,135	1,089	128
95	BBVA Compass	USA	16,839	857	62
96	Bank of Melbourne	AUS	16,077	1,148	55
97	Capitol Federal	USA	15,977	2,179	21
98	Bankwest	AUS	15,670	2,852	44
99	Live Oak Bank	USA	14,283	7,424	15
100	GoBank	USA	13,947	n/a	87

Note: All data covers social media activity through July, August and September 2013.

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