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Top 100 Banks & Credit Unions On Twitter

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top banks and credit unions on Twitter ranked by the number of followers for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks & Credit Unions With the Most Followers

# Name Type Area Total # of
Twitter Followers		 New Twitter
Followers in the
Last 90 Days		 Follower
Growth in the
Last 90 Days
1 BofA Bank USA 215,336 15,742 7.9%
2 Citi Bank USA 176,223 26,904 18.0%
3 Capital One Bank USA 77,207 2,504 3.4%
4 Goldman Sachs Bank USA 67,252 14,856 28.4%
5 GT Bank Bank NIG 63,086 11,110 21.4%
6 Kotak Mahindra Bank IN 55,744 17,080 44.2%
7 Wells Fargo Bank USA 53,228 9,111 20.7%
8 USAA Bank USA 53,038 n/a n/a
9 Capital One 360 Bank USA 41,923 437 1.1%
10 FNB Bank SA 31,174 2,594 9.1%
11 Bank of Nova Scotia Bank CAN 26,149 2,681 11.4%
12 RAKBANK Bank UAE 25,259 n/a n/a
13 TD Canada Bank CAN 24,410 2,196 9.9%
14 Commonwealth Bank AUS 24,279 2,477 11.4%
15 FirstBank Bank NIG 22,755 n/a n/a
16 Natwest Bank UK 22,582 n/a n/a
17 Credit Suisse Bank CH 22,552 3,792 20.2%
18 Chase Bank USA 22,192 -87 -0.4%
19 Standard Chartered Bank UK 20,896 1,208 6.1%
20 Navy CU USA 20,468 8,183 66.6%
21 TD Bank Bank USA 20,078 1,936 10.7%
22 NAB Bank AUS 19,018 1,805 10.5%
23 Lloyds TSB Bank UK 18,963 3,871 25.6%
24 Standard Bank Bank SA 17,777 2,150 13.8%
25 Westpac Bank AUS 16,982 1,759 11.6%
26 Barclays Bank UK 16,756 2,912 21.0%
27 Virgin Money Bank UK 15,813 929 6.2%
28 Nedbank Bank SA 14,221 1,987 16.2%
29 Ally Bank Bank USA 13,946 676 5.1%
30 ING Direct Bank CAN 13,602 223 1.7%
31 Bank of the
Philippine Islands		 Bank PHP 13,046 3,477 36.3%
32 First Community (OR) CU USA 12,894 -356 -27.3%
33 Allied Irish Bank Bank IE 12,041 2,486 26.0%
34 E*TRADE Bank Bank USA 11,900 17 0.1%
35 Absa Bank SA 10,708 2,809 35.6%
36 ASB Bank NZ 10,174 923 10.0%
37 Coutts Bank UK 10,077 474 4.9%
38 IDBI Bank IN 9,701 n/a n/a
39 ICICI Bank Bank IN 9,466 1,047 12.4%
40 HDFC Bank IN 9,138 1,344 17.2%
41 PNC Bank USA 9,105 693 8.2%
42 ING Groep Bank NL 8,808 n/a n/a
43 Thrivent CU USA 8,771 457 5.5%
44 Silicon Valley Bank Bank USA 8,697 709 8.9%
45 ANZ Bank AUS 8,411 759 9.9%
46 Bank of Montreal Bank CAN 8,209 792 10.7%
47 The Golden 1 CU USA 7,899 335
48 CIBC Bank CAN 7,795 1,088 16.2%
49 Capitec Bank SA 7,494 1,227 19.6%
50 Regions Bank USA 7,366 496 7.2%

 

# Name Type Area Total # of
Twitter Followers		 New Twitter
Followers in the
Last 90 Days		 Follower
Growth in the
Last 90 Days
51 Investec Bank SA 7,122 n/a n/a
52 UBank Bank AUS 7,041 277 4.1%
53 Investec Bank SA 7,003 621 9.7%
54 Access Bank Bank NIG 6,818 n/a n/a
55 Co-Operatiive Bank Bank UK 6,781 468 7.4%
56 Union Bank USA 6,758 34 0.5%
57 Citizens Bank (PA) Bank USA 6,672 269 4.2%
58 RBS Citizens Bank USA 6,672 264 4.1%
59 NetSpend Bank USA 6,604 n/a n/a
60 RBC Bank CAN 6,113 1,306 27.2%
61 US Bank Bank USA 5,987 1,108 22.7%
62 Wema Bank NIG 5,972 1,785 42.6%
63 HSBC Bank UK 5,795 1,223 26.7%
64 Vancity CU CAN 5,619 578 48.0%
65 Fifth Third Bank USA 5,469 748 15.8%
66 RaboDirect Bank IE 5,437 3,197 142.7%
67 Michigan State University CU USA 5,213 182 7.0%
68 Pinnacle Bank SC Bank USA 4,996 -49 -1.0%
69 BBVA Compass Bank USA 4,988 433 9.5%
70 Popular Community Bank Bank USA 4,876 1,622 49.8%
71 Huntington Bank USA 4,871 249 5.4%
72 NuVision CU USA 4,871 -968 -112.2%
73 Bankwest Bank AUS 4,839 427 9.7%
74 Mountain America CU USA 4,703 62 1.3%
75 Kiwibank Bank NZ 4,588 375 8.9%
76 Nationwide Building Society CU UK 4,473 931 45.9%
77 SunTrust Bank USA 4,269 197 4.8%
78 Arvest Bank Bank USA 4,140 150 3.8%
79 Bellco (CO) CU USA 3,968 256 51.2%
80 Bank of Hawaii Bank USA 3,918 410 11.7%
81 Umpqua Bank USA 3,887 291 8.1%
82 North Shore Bank Bank USA 3,812 72 1.9%
83 Alliant CU USA 3,773 51 1.4%
84 BECU CU USA 3,527 146 5.4%
85 Servus CU CAN 3,474 118 17.2%
86 South Carolina CU USA 3,432 -43 -1.5%
87 Webster Bank USA 3,428 160 4.9%
88 Advantis CU USA 3,423 29 1.4%
89 Bank of Ireland Bank IE 3,273 1,116 51.7%
90 DBS Bank SG 3,256 464 16.6%
91 SkyBank Bank NIG 3,229 n/a n/a
92 M&T Bank Bank USA 3,152 249 8.6%
93 OnPoint CU USA 3,012 297 3.9%
94 America’s Credit Union (ACU) CU USA 2,996 n/a n/a
95 America First (UT) CU USA 2,952 75 2.6%
96 Finance Center CU USA 2,942 141 14.2%
97 Northern Trust Bank USA 2,868 322 12.6%
98 Seattle Metro CU USA 2,837 544 19.2%
99 BOK Bank USA 2,805 112 4.2%
100 Oklahoma Employees CU USA 2,780 85 23.0%

Note: All data covers social media activity through July, August and September 2013.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on October 8, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Yvonne Garand says:
    October 11, 2013 at 3:13 pm

    Now tell us their magic secret!

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