Top 100 Financial Institutions With The Most New Likes

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks and credit unions on Facebook ranked by their new ‘Likes’ in the last 90 days through September 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Retail Financial Institutions With The Most New Facebook ‘Likes’ In The Last 90 Days

#	Name	Type	Area	New Facebook Likes in the Last 90 Days	Growth in Likes in the Last 90 Days	Total # of Likes
1	Axis	Bank	IN	237,132	18.1%	1,548,773
2	BofA	Bank	USA	176,401	17.4%	1,189,524
3	GT Bank	Bank	NIG	151,988	12.3%	1,391,848
4	ICICI Bank	Bank	IN	150,437	6.6%	2,429,458
5	Bank of the Philippine Islands	Bank	PHP	132,507	65.3%	335,577
6	United Bank for Africa	Bank	NIG	120,945	179.7%	188,251
7	HDFC	Bank	IN	114,652	7.2%	1,700,106
8	Barclays	Bank	UK	114,571	53.2%	330,130
9	DBS	Bank	SG	103,974	615.0%	120,881
10	Navy	CU	USA	96,922	13.2%	828,680
11	Citi	Bank	USA	92,670	12.6%	829,136
12	CIBC	Bank	CAN	81,806	236.2%	116,436
13	TD Bank	Bank	USA	70,246	22.6%	381,499
14	Credit Union Australia	CU	AUS	65,733	606.5%	76,571
15	Bank of Nova Scotia	Bank	CAN	56,430	26.2%	272,128
16	Commonwealth	Bank	AUS	51,062	11.5%	494,900
17	Wells Fargo	Bank	USA	45,707	8.8%	567,778
18	US Bank	Bank	USA	41,565	41.2%	142,487
19	Thrivent	CU	USA	34,019	16.4%	241,283
20	Suncoast Schools	CU	USA	28,490	2435.0%	29,660
21	Absa	Bank	SA	26,737	25.5%	131,681
22	FNB	Bank	SA	26,520	6.8%	413,773
23	PNC	Bank	USA	24,491	19.0%	153,579
24	Westpac	Bank	AUS	23,567	39.1%	83,868
25	Fifth Third	Bank	USA	22,878	144.3%	38,733
26	HSBC	Bank	UK	21,660	19.0%	135,397
27	Kotak Mahindra	Bank	IN	20,325	31.9%	84,036
28	ASB	Bank	NZ	18,518	26.7%	87,960
29	San Diego County	CU	USA	18,057	1344.5%	19,400
30	Huntington	Bank	USA	17,338	109.8%	33,129
31	Founders	CU	USA	15,933	7697.1%	16,140
32	NAB	Bank	AUS	14,700	14.8%	114,186
33	Ally Bank	Bank	USA	13,623	14.2%	109,566
34	Servus	CU	CAN	13,452	522.6%	16,026
35	Veridian	CU	USA	13,424	1522.0%	14,306
36	Kinecta	CU	USA	13,315	264.6%	18,348
37	RBC	Bank	CAN	13,017	9.9%	144,326
38	Robins	CU	USA	12,655	539.7%	15,000
39	Capitec	Bank	SA	11,536	14.6%	90,756
40	Nedbank	Bank	SA	11,370	36.9%	42,221
41	ANZ	Bank	AUS	11,184	26.8%	52,925
42	America First (UT)	CU	USA	10,870	17.8%	71,784
43	Capital One	Bank	USA	9,456	0.3%	2,895,716
44	UW	CU	USA	9,385	1049.8%	10,279
45	OCBC	Bank	SG	9,335	27.2%	43,647
46	Alliant	CU	USA	8,860	239.1%	12,566
47	Idaho Central	CU	USA	8,346	6841.0%	8,468
48	Standard Bank	Bank	SA	7,805	45.8%	24,864
49	Bank of Montreal	Bank	CAN	7,339	20.0%	43,984
50	Union	Bank	USA	7,306	32.2%	30,028

#	Name	Type	Area	New Facebook Likes in the Last 90 Days	Growth in Likes in the Last 90 Days	Total # of Likes
51	Nationwide Building Society	CU	UK	6,878	131.8%	12,095
52	Central Florida Educators	CU	USA	6,007	520.5%	7,161
53	SchoolsFirst	CU	USA	5,729	54.2%	16,294
54	BNZ	Bank	NZ	5,681	40.5%	19,709
55	Georgia’s Own	CU	USA	4,902	147.5%	8,226
56	IBM SE	CU	USA	4,830	259.8%	6,689
57	Regions	Bank	USA	4,695	20.7%	27,397
58	Investec	Bank	SA	4,623	44.6%	14,984
59	Standard Chartered	Bank	UK	4,427	3.4%	134,970
60	Iberia	Bank	USA	4,381	24.7%	22,124
61	KeyBank	Bank	USA	4,351	58.4%	11,801
62	Coastal	CU	USA	4,192	81.3%	9,347
63	Grow Financial	CU	USA	4,093	301.0%	5,453
64	Michigan State University	CU	USA	3,995	77.5%	9,147
65	Travis	CU	USA	3,853	42.4%	12,936
66	E*TRADE Bank	Bank	USA	3,772	5.5%	72,333
67	Capital One 360	Bank	USA	3,772	5.9%	67,609
68	Chartway	CU	USA	3,464	1202.8%	3,752
69	Horizon Bank	Bank	USA	3,311	56.1%	9,210
70	American National Bank of Texas	Bank	USA	3,194	524.5%	3,803
71	BB&T	Bank	USA	3,169	23.9%	16,425
72	Mountain America	CU	USA	2,968	3.2%	96,458
73	Patelco	CU	USA	2,901	119.8%	5,323
74	ING Vysya	Bank	IN	2,885	3.6%	83,880
75	Firstmark	CU	USA	2,851	65.6%	7,200
76	Tinker	CU	USA	2,666	240.2%	3,776
77	FirstBank	Bank	USA	2,598	13.1%	22,423
78	Popular Community Bank	Bank	USA	2,416	17.5%	16,209
79	Goldman Sachs	Bank	USA	2,397	9.1%	28,711
80	VyStar	CU	USA	2,355	28.0%	10,763
81	Mission	CU	USA	2,304	209.8%	3,402
82	Western (CA)	CU	USA	2,181	44.5%	7,083
83	Credit Suisse	Bank	CH	2,118	3.7%	59,848
84	Capitol Federal	Bank	USA	2,077	57.2%	5,711
85	Pennsylvania State Employees	CU	USA	1,992	177.9%	3,112
86	BBVA Compass	Bank	USA	1,909	2.4%	82,081
87	RBS Citizens	Bank	USA	1,837	8.2%	24,170
88	Citizens Bank (PA)	Bank	USA	1,833	8.2%	24,165
89	First Arkansas	Bank	USA	1,805	74.9%	4,215
90	Zions Bank	Bank	USA	1,801	11.6%	17,314
91	NuVision	CU	USA	1,789	110.3%	3,411
92	Fairwinds	CU	USA	1,577	20.0%	9,478
93	Bank of Hawaii	Bank	USA	1,544	10.3%	16,532
94	Bank of Missouri	Bank	USA	1,453	26.2%	7,003
95	First Security (AR)	Bank	USA	1,433	17.3%	9,722
96	America’s First	CU	USA	1,429	26.6%	6,807
97	Keesler	CU	USA	1,407	24.2%	7,224
98	Susquehanna Bank	Bank	USA	1,372	26.5%	6,551
99	National Bank of Canada	Bank	CAN	1,366	7.1%	20,719
100	First Hawaiian Bank	Bank	USA	1,356	171.4%	2,147

Note: All data covers social media activity through July, August and September 2013.

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