Top 100 Most Liked Banks & Credit Unions on Facebook
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks and credit unions on Facebook ranked by total number of ‘Likes’ for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.
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Highlights of This List:
- The top bank on the list — Chase — actually shed 16,750 Facebook ‘Likes’ in the last 90 days. Chase lost 49,631 ‘Likes’ in Q2.
- The #2 bank on the list — Capital One — gained only 9,456 new ‘Likes’ in the last 90 days after losing nearly 40,000 in the prior quarter.
- Most large and successful institutions on Facebook grew their fan base an average of 15% last quarter (median growth rate of 11.6%).
- The average number of ‘Likes’ for the top 100 financial institutions on Facebook is 259,762, but the median is much lower: 56,387.
- Banks and credit unions on this list added an average of 26,071 new ‘likes in the last 90 days. Again, the median is much lower; half the institutions listed here added less than 4,000 new ‘Likes.’
Similar Lists:
- Top 100 Most Liked Banks (Q3 2013)
- Top 100 Most Liked Credit Unions (Q3 2013)
- Top 100 Banks & Credit Unions With The Highest Facebook Engagement Rates (Q3 2013)
- Top 100 Banks & Credit Unions Adding The Most New Likes (Q3 2013)
- Top 100 Banks Adding The Most New Likes (Q3 2013)
- Top 100 Credit Unions Adding The Most New Likes (Q3 2013)
- Top 100 Fastest Growing Banks & Credit Unions on Facebook (Q3 2013)
The Top 100 Financial Institutions With The Most Facebook ‘Likes’
# | Name | Type | Area | Facebook Likes |
New Facebook Likes in the Last 90 Days |
Growth in Likes in the Last 90 Days |
---|---|---|---|---|---|---|
1 | Chase | Bank | USA | 3,777,613 | -16,750 | -0.4% |
2 | Capital One | Bank | USA | 2,895,716 | 9,456 | 0.3% |
3 | ICICI Bank | Bank | IN | 2,429,458 | 150,437 | 6.6% |
4 | HDFC | Bank | IN | 1,700,106 | 114,652 | 7.2% |
5 | Axis | Bank | IN | 1,548,773 | 237,132 | 18.1% |
6 | GT Bank | Bank | NIG | 1,391,848 | 151,988 | 12.3% |
7 | BofA | Bank | USA | 1,189,524 | 176,401 | 17.4% |
8 | Citi | Bank | USA | 829,136 | 92,670 | 12.6% |
9 | Navy | CU | USA | 828,680 | 96,922 | 13.2% |
10 | IDBI | Bank | IN | 782,797 | n/a | n/a |
11 | Wells Fargo | Bank | USA | 567,778 | 45,707 | 8.8% |
12 | USAA | Bank | USA | 566,664 | n/a | n/a |
13 | Commonwealth | Bank | AUS | 494,900 | 51,062 | 11.5% |
14 | FNB | Bank | SA | 413,773 | 26,520 | 6.8% |
15 | TD Canada | Bank | CAN | 381,500 | n/a | n/a |
16 | TD Bank | Bank | USA | 381,499 | 70,246 | 22.6% |
17 | Bank of the Philippine Islands | Bank | PHP | 335,577 | 132,507 | 65.3% |
18 | Barclays | Bank | UK | 330,130 | 114,571 | 53.2% |
19 | Bank of Nova Scotia | Bank | CAN | 272,128 | 56,430 | 26.2% |
20 | FirstBank | Bank | NIG | 271,546 | n/a | n/a |
21 | Thrivent | CU | USA | 241,283 | 34,019 | 16.4% |
22 | United Bank for Africa | Bank | NIG | 188,251 | 120,945 | 179.7% |
23 | PNC | Bank | USA | 153,579 | 24,491 | 19.0% |
24 | RBC | Bank | CAN | 144,326 | 13,017 | 9.9% |
25 | US Bank | Bank | USA | 142,487 | 41,565 | 41.2% |
26 | Natwest | Bank | UK | 139,560 | n/a | n/a |
27 | HSBC | Bank | UK | 135,397 | 21,660 | 19.0% |
28 | Standard Chartered | Bank | UK | 134,970 | 4,427 | 3.4% |
29 | Absa | Bank | SA | 131,681 | 26,737 | 25.5% |
30 | Santander | Bank | UK | 124,163 | n/a | n/a |
31 | DBS | Bank | SG | 120,881 | 103,974 | 615.0% |
32 | CIBC | Bank | CAN | 116,436 | 81,806 | 236.2% |
33 | NAB | Bank | AUS | 114,186 | 14,700 | 14.8% |
34 | Ally Bank | Bank | USA | 109,566 | 13,623 | 14.2% |
35 | SkyBank | Bank | NIG | 99,590 | n/a | n/a |
36 | Mountain America | CU | USA | 96,458 | 2,968 | 3.2% |
37 | RAKBANK | Bank | UAE | 94,690 | n/a | n/a |
38 | Capitec | Bank | SA | 90,756 | 11,536 | 14.6% |
39 | ASB | Bank | NZ | 87,960 | 18,518 | 26.7% |
40 | Kotak Mahindra | Bank | IN | 84,036 | 20,325 | 31.9% |
41 | ING Vysya | Bank | IN | 83,880 | 2,885 | 3.6% |
42 | Westpac | Bank | AUS | 83,868 | 23,567 | 39.1% |
43 | BBVA Compass | Bank | USA | 82,081 | 1,909 | 2.4% |
44 | Credit Union Australia | CU | AUS | 76,571 | -960 | -8.9% |
45 | E*TRADE Bank | Bank | USA | 72,333 | 3,772 | 5.5% |
46 | Investec | Bank | SA | 71,842 | n/a | n/a |
47 | America First (UT) | CU | USA | 71,784 | 10,870 | 17.8% |
48 | Capital One 360 | Bank | USA | 67,609 | 3,772 | 5.9% |
49 | Lloyds TSB | Bank | UK | 65,485 | 278 | 0.4% |
50 | Credit Suisse | Bank | CH | 59,848 | 2,118 | 3.7% |
# | Name | Type | Area | Facebook Likes |
New Facebook Likes in the Last 90 Days |
Growth in Likes in the Last 90 Days |
---|---|---|---|---|---|---|
51 | ANZ | Bank | AUS | 52,925 | 11,184 | 26.8% |
52 | Access Bank | Bank | NIG | 48,028 | n/a | n/a |
53 | Bank of Montreal | Bank | CAN | 43,984 | 7,339 | 20.0% |
54 | OCBC | Bank | SG | 43,647 | 9,335 | 27.2% |
55 | Nedbank | Bank | SA | 42,221 | 11,370 | 36.9% |
56 | Wema | Bank | NIG | 39,720 | 471 | 1.2% |
57 | The Golden 1 | CU | USA | 39,314 | 2,444 | 3.2% |
58 | Fifth Third | Bank | USA | 38,733 | 22,878 | 144.3% |
59 | Huntington | Bank | USA | 33,129 | 17,338 | 109.8% |
60 | NetSpend | Bank | USA | 31,578 | n/a | n/a |
61 | Union | Bank | USA | 30,028 | 7,306 | 32.2% |
62 | Suncoast Schools | CU | USA | 29,660 | 766 | 65.5% |
63 | Co-Operatiive Bank | Bank | UK | 29,168 | 1,340 | 4.8% |
64 | Goldman Sachs | Bank | USA | 28,711 | 2,397 | 9.1% |
65 | ING Direct | Bank | CAN | 28,415 | 772 | 2.8% |
66 | First Direct | Bank | UK | 28,216 | 517 | 1.9% |
67 | OnPoint | CU | USA | 28,135 | 1,719 | 4.7% |
68 | Regions | Bank | USA | 27,397 | 4,695 | 20.7% |
69 | RBS | Bank | UK | 26,293 | n/a | n/a |
70 | Bank of the West | Bank | USA | 25,726 | 206 | 0.8% |
71 | Bank of Melbourne | Bank | AUS | 25,716 | 866 | 3.5% |
72 | BMO Harris | Bank | USA | 25,536 | 38 | 0.1% |
73 | Standard Bank | Bank | SA | 24,864 | 7,805 | 45.8% |
74 | PC Financial | Bank | CAN | 24,263 | 975 | 4.2% |
75 | RBS Citizens | Bank | USA | 24,170 | 1,837 | 8.2% |
76 | Citizens Bank (PA) | Bank | USA | 24,165 | 1,833 | 8.2% |
77 | UBank | Bank | AUS | 23,543 | 1,109 | 4.9% |
78 | SunTrust | Bank | USA | 23,448 | 699 | 3.1% |
79 | Nevada State Bank | Bank | USA | 23,178 | -146 | -0.6% |
80 | FirstBank | Bank | USA | 22,423 | 2,598 | 13.1% |
81 | Bankwest | Bank | AUS | 22,408 | 790 | 3.7% |
82 | Iberia | Bank | USA | 22,124 | 4,381 | 24.7% |
83 | Umpqua | Bank | USA | 21,425 | 203 | 1.0% |
84 | National Bank of Canada | Bank | CAN | 20,719 | 1,366 | 7.1% |
85 | BNZ | Bank | NZ | 19,709 | 5,681 | 40.5% |
86 | San Diego County | CU | USA | 19,400 | 4,011 | 298.7% |
87 | GoBank | Bank | USA | 19,020 | n/a | n/a |
88 | Kinecta | CU | USA | 18,348 | 2,596 | 51.6% |
89 | Bank of Ann Arbor | Bank | USA | 17,943 | -40 | -0.2% |
90 | BECU | CU | USA | 17,570 | 932 | 3.5% |
91 | Virgin Money | Bank | UK | 17,526 | 377 | 2.2% |
92 | Zions Bank | Bank | USA | 17,314 | 1,801 | 11.6% |
93 | Arvest Bank | Bank | USA | 17,287 | 1,217 | 7.6% |
94 | Kiwibank | Bank | NZ | 16,758 | 721 | 4.5% |
95 | Bank of Hawaii | Bank | USA | 16,532 | 1,544 | 10.3% |
96 | BB&T | Bank | USA | 16,425 | 3,169 | 23.9% |
97 | SchoolsFirst | CU | USA | 16,294 | 2,782 | 26.3% |
98 | Popular Community Bank | Bank | USA | 16,209 | 2,416 | 17.5% |
99 | Founders | CU | USA | 16,140 | 2,133 | 1030.4% |
100 | Servus | CU | CAN | 16,026 | -53 | -2.1% |
Note: All data covers social media activity through July, August and September 2013.