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Top 100 Most Liked Banks & Credit Unions on Facebook

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 banks and credit unions on Facebook ranked by total number of ‘Likes’ for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Highlights of This List:

  • The top bank on the list — Chase — actually shed 16,750 Facebook ‘Likes’ in the last 90 days. Chase lost 49,631 ‘Likes’ in Q2.
  • The #2 bank on the list — Capital One — gained only 9,456 new ‘Likes’ in the last 90 days after losing nearly 40,000 in the prior quarter.
  • Most large and successful institutions on Facebook grew their fan base an average of 15% last quarter (median growth rate of 11.6%).
  • The average number of ‘Likes’ for the top 100 financial institutions on Facebook is 259,762, but the median is much lower: 56,387.
  • Banks and credit unions on this list added an average of 26,071 new ‘likes in the last 90 days. Again, the median is much lower; half the institutions listed here added less than 4,000 new ‘Likes.’

Similar Lists:

The Top 100 Financial Institutions With The Most Facebook ‘Likes’

# Name Type Area Facebook
Likes		 New Facebook
Likes in the
Last 90 Days		 Growth in
Likes in the
Last 90 Days
1 Chase Bank USA 3,777,613 -16,750 -0.4%
2 Capital One Bank USA 2,895,716 9,456 0.3%
3 ICICI Bank Bank IN 2,429,458 150,437 6.6%
4 HDFC Bank IN 1,700,106 114,652 7.2%
5 Axis Bank IN 1,548,773 237,132 18.1%
6 GT Bank Bank NIG 1,391,848 151,988 12.3%
7 BofA Bank USA 1,189,524 176,401 17.4%
8 Citi Bank USA 829,136 92,670 12.6%
9 Navy CU USA 828,680 96,922 13.2%
10 IDBI Bank IN 782,797 n/a n/a
11 Wells Fargo Bank USA 567,778 45,707 8.8%
12 USAA Bank USA 566,664 n/a n/a
13 Commonwealth Bank AUS 494,900 51,062 11.5%
14 FNB Bank SA 413,773 26,520 6.8%
15 TD Canada Bank CAN 381,500 n/a n/a
16 TD Bank Bank USA 381,499 70,246 22.6%
17 Bank of the Philippine Islands Bank PHP 335,577 132,507 65.3%
18 Barclays Bank UK 330,130 114,571 53.2%
19 Bank of Nova Scotia Bank CAN 272,128 56,430 26.2%
20 FirstBank Bank NIG 271,546 n/a n/a
21 Thrivent CU USA 241,283 34,019 16.4%
22 United Bank for Africa Bank NIG 188,251 120,945 179.7%
23 PNC Bank USA 153,579 24,491 19.0%
24 RBC Bank CAN 144,326 13,017 9.9%
25 US Bank Bank USA 142,487 41,565 41.2%
26 Natwest Bank UK 139,560 n/a n/a
27 HSBC Bank UK 135,397 21,660 19.0%
28 Standard Chartered Bank UK 134,970 4,427 3.4%
29 Absa Bank SA 131,681 26,737 25.5%
30 Santander Bank UK 124,163 n/a n/a
31 DBS Bank SG 120,881 103,974 615.0%
32 CIBC Bank CAN 116,436 81,806 236.2%
33 NAB Bank AUS 114,186 14,700 14.8%
34 Ally Bank Bank USA 109,566 13,623 14.2%
35 SkyBank Bank NIG 99,590 n/a n/a
36 Mountain America CU USA 96,458 2,968 3.2%
37 RAKBANK Bank UAE 94,690 n/a n/a
38 Capitec Bank SA 90,756 11,536 14.6%
39 ASB Bank NZ 87,960 18,518 26.7%
40 Kotak Mahindra Bank IN 84,036 20,325 31.9%
41 ING Vysya Bank IN 83,880 2,885 3.6%
42 Westpac Bank AUS 83,868 23,567 39.1%
43 BBVA Compass Bank USA 82,081 1,909 2.4%
44 Credit Union Australia CU AUS 76,571 -960 -8.9%
45 E*TRADE Bank Bank USA 72,333 3,772 5.5%
46 Investec Bank SA 71,842 n/a n/a
47 America First (UT) CU USA 71,784 10,870 17.8%
48 Capital One 360 Bank USA 67,609 3,772 5.9%
49 Lloyds TSB Bank UK 65,485 278 0.4%
50 Credit Suisse Bank CH 59,848 2,118 3.7%

 

# Name Type Area Facebook
Likes		 New Facebook
Likes in the
Last 90 Days		 Growth in
Likes in the
Last 90 Days
51 ANZ Bank AUS 52,925 11,184 26.8%
52 Access Bank Bank NIG 48,028 n/a n/a
53 Bank of Montreal Bank CAN 43,984 7,339 20.0%
54 OCBC Bank SG 43,647 9,335 27.2%
55 Nedbank Bank SA 42,221 11,370 36.9%
56 Wema Bank NIG 39,720 471 1.2%
57 The Golden 1 CU USA 39,314 2,444 3.2%
58 Fifth Third Bank USA 38,733 22,878 144.3%
59 Huntington Bank USA 33,129 17,338 109.8%
60 NetSpend Bank USA 31,578 n/a n/a
61 Union Bank USA 30,028 7,306 32.2%
62 Suncoast Schools CU USA 29,660 766 65.5%
63 Co-Operatiive Bank Bank UK 29,168 1,340 4.8%
64 Goldman Sachs Bank USA 28,711 2,397 9.1%
65 ING Direct Bank CAN 28,415 772 2.8%
66 First Direct Bank UK 28,216 517 1.9%
67 OnPoint CU USA 28,135 1,719 4.7%
68 Regions Bank USA 27,397 4,695 20.7%
69 RBS Bank UK 26,293 n/a n/a
70 Bank of the West Bank USA 25,726 206 0.8%
71 Bank of Melbourne Bank AUS 25,716 866 3.5%
72 BMO Harris Bank USA 25,536 38 0.1%
73 Standard Bank Bank SA 24,864 7,805 45.8%
74 PC Financial Bank CAN 24,263 975 4.2%
75 RBS Citizens Bank USA 24,170 1,837 8.2%
76 Citizens Bank (PA) Bank USA 24,165 1,833 8.2%
77 UBank Bank AUS 23,543 1,109 4.9%
78 SunTrust Bank USA 23,448 699 3.1%
79 Nevada State Bank Bank USA 23,178 -146 -0.6%
80 FirstBank Bank USA 22,423 2,598 13.1%
81 Bankwest Bank AUS 22,408 790 3.7%
82 Iberia Bank USA 22,124 4,381 24.7%
83 Umpqua Bank USA 21,425 203 1.0%
84 National Bank of Canada Bank CAN 20,719 1,366 7.1%
85 BNZ Bank NZ 19,709 5,681 40.5%
86 San Diego County CU USA 19,400 4,011 298.7%
87 GoBank Bank USA 19,020 n/a n/a
88 Kinecta CU USA 18,348 2,596 51.6%
89 Bank of Ann Arbor Bank USA 17,943 -40 -0.2%
90 BECU CU USA 17,570 932 3.5%
91 Virgin Money Bank UK 17,526 377 2.2%
92 Zions Bank Bank USA 17,314 1,801 11.6%
93 Arvest Bank Bank USA 17,287 1,217 7.6%
94 Kiwibank Bank NZ 16,758 721 4.5%
95 Bank of Hawaii Bank USA 16,532 1,544 10.3%
96 BB&T Bank USA 16,425 3,169 23.9%
97 SchoolsFirst CU USA 16,294 2,782 26.3%
98 Popular Community Bank Bank USA 16,209 2,416 17.5%
99 Founders CU USA 16,140 2,133 1030.4%
100 Servus CU CAN 16,026 -53 -2.1%

Note: All data covers social media activity through July, August and September 2013.

This article was originally published on October 8, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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