Top 100 Most Liked Banks & Credit Unions on Facebook

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks and credit unions on Facebook ranked by total number of ‘Likes’ for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Highlights of This List:

The top bank on the list — Chase — actually shed 16,750 Facebook ‘Likes’ in the last 90 days. Chase lost 49,631 ‘Likes’ in Q2.
The #2 bank on the list — Capital One — gained only 9,456 new ‘Likes’ in the last 90 days after losing nearly 40,000 in the prior quarter.
Most large and successful institutions on Facebook grew their fan base an average of 15% last quarter (median growth rate of 11.6%).
The average number of ‘Likes’ for the top 100 financial institutions on Facebook is 259,762, but the median is much lower: 56,387.
Banks and credit unions on this list added an average of 26,071 new ‘likes in the last 90 days. Again, the median is much lower; half the institutions listed here added less than 4,000 new ‘Likes.’

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The Top 100 Financial Institutions With The Most Facebook ‘Likes’

#	Name	Type	Area	Facebook Likes	New Facebook Likes in the Last 90 Days	Growth in Likes in the Last 90 Days
1	Chase	Bank	USA	3,777,613	-16,750	-0.4%
2	Capital One	Bank	USA	2,895,716	9,456	0.3%
3	ICICI Bank	Bank	IN	2,429,458	150,437	6.6%
4	HDFC	Bank	IN	1,700,106	114,652	7.2%
5	Axis	Bank	IN	1,548,773	237,132	18.1%
6	GT Bank	Bank	NIG	1,391,848	151,988	12.3%
7	BofA	Bank	USA	1,189,524	176,401	17.4%
8	Citi	Bank	USA	829,136	92,670	12.6%
9	Navy	CU	USA	828,680	96,922	13.2%
10	IDBI	Bank	IN	782,797	n/a	n/a
11	Wells Fargo	Bank	USA	567,778	45,707	8.8%
12	USAA	Bank	USA	566,664	n/a	n/a
13	Commonwealth	Bank	AUS	494,900	51,062	11.5%
14	FNB	Bank	SA	413,773	26,520	6.8%
15	TD Canada	Bank	CAN	381,500	n/a	n/a
16	TD Bank	Bank	USA	381,499	70,246	22.6%
17	Bank of the Philippine Islands	Bank	PHP	335,577	132,507	65.3%
18	Barclays	Bank	UK	330,130	114,571	53.2%
19	Bank of Nova Scotia	Bank	CAN	272,128	56,430	26.2%
20	FirstBank	Bank	NIG	271,546	n/a	n/a
21	Thrivent	CU	USA	241,283	34,019	16.4%
22	United Bank for Africa	Bank	NIG	188,251	120,945	179.7%
23	PNC	Bank	USA	153,579	24,491	19.0%
24	RBC	Bank	CAN	144,326	13,017	9.9%
25	US Bank	Bank	USA	142,487	41,565	41.2%
26	Natwest	Bank	UK	139,560	n/a	n/a
27	HSBC	Bank	UK	135,397	21,660	19.0%
28	Standard Chartered	Bank	UK	134,970	4,427	3.4%
29	Absa	Bank	SA	131,681	26,737	25.5%
30	Santander	Bank	UK	124,163	n/a	n/a
31	DBS	Bank	SG	120,881	103,974	615.0%
32	CIBC	Bank	CAN	116,436	81,806	236.2%
33	NAB	Bank	AUS	114,186	14,700	14.8%
34	Ally Bank	Bank	USA	109,566	13,623	14.2%
35	SkyBank	Bank	NIG	99,590	n/a	n/a
36	Mountain America	CU	USA	96,458	2,968	3.2%
37	RAKBANK	Bank	UAE	94,690	n/a	n/a
38	Capitec	Bank	SA	90,756	11,536	14.6%
39	ASB	Bank	NZ	87,960	18,518	26.7%
40	Kotak Mahindra	Bank	IN	84,036	20,325	31.9%
41	ING Vysya	Bank	IN	83,880	2,885	3.6%
42	Westpac	Bank	AUS	83,868	23,567	39.1%
43	BBVA Compass	Bank	USA	82,081	1,909	2.4%
44	Credit Union Australia	CU	AUS	76,571	-960	-8.9%
45	E*TRADE Bank	Bank	USA	72,333	3,772	5.5%
46	Investec	Bank	SA	71,842	n/a	n/a
47	America First (UT)	CU	USA	71,784	10,870	17.8%
48	Capital One 360	Bank	USA	67,609	3,772	5.9%
49	Lloyds TSB	Bank	UK	65,485	278	0.4%
50	Credit Suisse	Bank	CH	59,848	2,118	3.7%

#	Name	Type	Area	Facebook Likes	New Facebook Likes in the Last 90 Days	Growth in Likes in the Last 90 Days
51	ANZ	Bank	AUS	52,925	11,184	26.8%
52	Access Bank	Bank	NIG	48,028	n/a	n/a
53	Bank of Montreal	Bank	CAN	43,984	7,339	20.0%
54	OCBC	Bank	SG	43,647	9,335	27.2%
55	Nedbank	Bank	SA	42,221	11,370	36.9%
56	Wema	Bank	NIG	39,720	471	1.2%
57	The Golden 1	CU	USA	39,314	2,444	3.2%
58	Fifth Third	Bank	USA	38,733	22,878	144.3%
59	Huntington	Bank	USA	33,129	17,338	109.8%
60	NetSpend	Bank	USA	31,578	n/a	n/a
61	Union	Bank	USA	30,028	7,306	32.2%
62	Suncoast Schools	CU	USA	29,660	766	65.5%
63	Co-Operatiive Bank	Bank	UK	29,168	1,340	4.8%
64	Goldman Sachs	Bank	USA	28,711	2,397	9.1%
65	ING Direct	Bank	CAN	28,415	772	2.8%
66	First Direct	Bank	UK	28,216	517	1.9%
67	OnPoint	CU	USA	28,135	1,719	4.7%
68	Regions	Bank	USA	27,397	4,695	20.7%
69	RBS	Bank	UK	26,293	n/a	n/a
70	Bank of the West	Bank	USA	25,726	206	0.8%
71	Bank of Melbourne	Bank	AUS	25,716	866	3.5%
72	BMO Harris	Bank	USA	25,536	38	0.1%
73	Standard Bank	Bank	SA	24,864	7,805	45.8%
74	PC Financial	Bank	CAN	24,263	975	4.2%
75	RBS Citizens	Bank	USA	24,170	1,837	8.2%
76	Citizens Bank (PA)	Bank	USA	24,165	1,833	8.2%
77	UBank	Bank	AUS	23,543	1,109	4.9%
78	SunTrust	Bank	USA	23,448	699	3.1%
79	Nevada State Bank	Bank	USA	23,178	-146	-0.6%
80	FirstBank	Bank	USA	22,423	2,598	13.1%
81	Bankwest	Bank	AUS	22,408	790	3.7%
82	Iberia	Bank	USA	22,124	4,381	24.7%
83	Umpqua	Bank	USA	21,425	203	1.0%
84	National Bank of Canada	Bank	CAN	20,719	1,366	7.1%
85	BNZ	Bank	NZ	19,709	5,681	40.5%
86	San Diego County	CU	USA	19,400	4,011	298.7%
87	GoBank	Bank	USA	19,020	n/a	n/a
88	Kinecta	CU	USA	18,348	2,596	51.6%
89	Bank of Ann Arbor	Bank	USA	17,943	-40	-0.2%
90	BECU	CU	USA	17,570	932	3.5%
91	Virgin Money	Bank	UK	17,526	377	2.2%
92	Zions Bank	Bank	USA	17,314	1,801	11.6%
93	Arvest Bank	Bank	USA	17,287	1,217	7.6%
94	Kiwibank	Bank	NZ	16,758	721	4.5%
95	Bank of Hawaii	Bank	USA	16,532	1,544	10.3%
96	BB&T	Bank	USA	16,425	3,169	23.9%
97	SchoolsFirst	CU	USA	16,294	2,782	26.3%
98	Popular Community Bank	Bank	USA	16,209	2,416	17.5%
99	Founders	CU	USA	16,140	2,133	1030.4%
100	Servus	CU	CAN	16,026	-53	-2.1%

Note: All data covers social media activity through July, August and September 2013.

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