Power 100 Social Media Rankings for Banks & Credit Unions

The top 100 banks and credit unions on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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How is the Power 100 score calculated?

The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

1 point for every 1,500 Facebook ‘Likes’
1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
1 point for every 500 Twitter followers
1 point for every 1,000 tweets sent
1 point for every 15,000 YouTube video views
1 point for every 50 YouTube subscribers

It takes a total score of at least 26 break into the top 100 overall. This quarter, a score of at least 16 was required to make it onto the list of top 100 banks only, and a score of at least 7 for credit unions only.

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

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The Top 100 Banks & Credit Unions Using Social Media

#	Name	Type	Area	Facebook Likes	Twitter Followers	YouTube Views	Power 100 Score
1	Chase	Bank	USA	3,777,613	22,192	119,282	2,578
2	Capital One	Bank	USA	2,895,716	77,207	4,785,515	2,482
3	BofA	Bank	USA	1,189,524	215,336	8,492,913	2,061
4	ICICI Bank	Bank	IN	2,429,458	9,466	1,136,459	1,760
5	Citi	Bank	USA	829,136	176,223	4,429,890	1,450
6	E*TRADE Bank	Bank	USA	72,333	11,900	12,430,718	1,431
7	Wells Fargo	Bank	USA	567,778	53,228	11,242,657	1,326
8	HDFC	Bank	IN	1,700,106	9,138	314,202	1,204
9	Axis	Bank	IN	1,548,773	2,574	1,096,430	1,200
10	GT Bank	Bank	NIG	1,391,848	63,086	289,240	1,132
11	Credit Suisse	Bank	CH	59,848	22,552	10,110,017	816
12	USAA	Bank	USA	566,664	53,038	2,760,898	780
13	Bank of Nova Scotia	Bank	CAN	272,128	26,149	6,769,093	718
14	IDBI	Bank	IN	782,797	9,701	91,813	675
15	Navy	CU	USA	828,680	20,468	360,826	639
16	FNB	Bank	SA	413,773	31,174	1,053,842	577
17	Commonwealth	Bank	AUS	494,900	24,279	2,046,820	560
18	Huntington	Bank	USA	33,129	4,871	11,258	458
19	Barclays	Bank	UK	330,130	16,756	2,173,943	458
20	HSBC	Bank	UK	135,397	5,795	3,046,910	456
21	TD Canada	Bank	CAN	381,500	24,410	686,344	391
22	Natwest	Bank	UK	139,560	22,582	2,372,261	387
23	PNC	Bank	USA	153,579	9,105	3,656,729	382
24	TD Bank	Bank	USA	381,499	20,078	94,698	347
25	Standard Chartered	Bank	UK	134,970	20,896	2,777,935	330
26	Kotak Mahindra	Bank	IN	84,036	55,744	1,964,236	327
27	Goldman Sachs	Bank	USA	28,711	67,252	1,156,353	309
28	Bank of the Philippine Islands	Bank	PHP	335,577	13,046	144,917	302
29	NAB	Bank	AUS	114,186	19,018	2,077,908	298
30	FirstBank	Bank	NIG	271,546	22,755	41,635	245
31	DBS	Bank	SG	120,881	3,256	210,398	236
32	Santander	Bank	UK	124,163	1,084	2,095,195	235
33	Thrivent	CU	USA	241,283	8,771	43,431	227
34	Westpac	Bank	AUS	83,868	16,982	532,488	187
35	Absa	Bank	SA	131,681	10,708	322,597	177
36	Lloyds TSB	Bank	UK	65,485	18,963	664,435	173
37	CIBC	Bank	CAN	116,436	7,795	325,340	162
38	RBC	Bank	CAN	144,326	6,113	569,492	157
39	Ally Bank	Bank	USA	109,566	13,946	143,677	154
40	US Bank	Bank	USA	142,487	5,987	491,129	150
41	United Bank for Africa	Bank	NIG	188,251	2,701	65,175	149
42	ING Direct	Bank	CAN	28,415	13,602	1,068,905	149
43	SkyBank	Bank	NIG	99,590	3,229	5,314	143
44	Capital One 360	Bank	USA	67,609	41,923		136
45	RAKBANK	Bank	UAE	94,690	25,259	43,152	130
46	ASB	Bank	NZ	87,960	10,174	391,717	122
47	Fifth Third	Bank	USA	38,733	5,469	1,002,108	112
48	Virgin Money	Bank	UK	17,526	15,813	729,270	109
49	Silicon Valley Bank	Bank	USA	2,391	8,697	510,259	101
50	Standard Bank	Bank	SA	24,864	17,777	201,995	97

#	Name	Type	Area	Facebook Likes	Twitter Followers	YouTube Views	Power 100 Score
51	Nedbank	Bank	SA	42,221	14,221	88,886	95
52	BNZ	Bank	NZ	19,709	0		93
53	Investec	Bank	SA	71,842	7,122	260,399	89
54	Capitec	Bank	SA	90,756	7,494	20,697	85
55	ANZ	Bank	AUS	52,925	8,411	183,471	80
56	SunTrust	Bank	USA	23,448	4,269	79,411	78
57	First Direct	Bank	UK	28,216	2,419	605,059	77
58	Mountain America	CU	USA	96,458	4,703	19,604	77
59	Regions	Bank	USA	27,397	7,366	203,169	75
60	BBVA Compass	Bank	USA	82,081	4,988	16,839	75
61	Allied Irish Bank	Bank	IE	15,513	12,041	202,345	74
62	UBank	Bank	AUS	23,543	7,041	324,119	69
63	ING Groep	Bank	NL	9,685	8,808	637,429	69
64	Union	Bank	USA	30,028	6,758	378,648	65
65	Nationwide Building Society	CU	UK	12,095	4,473	508,391	62
66	Bank of Montreal	Bank	CAN	43,984	8,209	34,496	60
67	America First (UT)	CU	USA	71,784	2,952	12,201	58
68	ING Vysya	Bank	IN	83,880	75	5,071	58
69	RBS	Bank	UK	26,293	2,702	304,595	55
70	Access Bank	Bank	NIG	48,028	6,818		52
71	Credit Union Australia	CU	AUS	76,571	0	7,637	52
72	I-C	CU	USA	1,198	0	677,550	50
73	Investec	Bank	SA	14,984	7,003	256,899	50
74	OCBC	Bank	SG	43,647	1,914	90,158	50
75	NetSpend	Bank	USA	31,578	6,604	29,035	48
76	BMO Harris	Bank	USA	25,536	1,574	314,410	47
77	The Golden 1	CU	USA	39,314	7,899	1,466	44
78	Servus	CU	CAN	1,644	3,474	390,701	44
79	Kiwibank	Bank	NZ	16,758	4,588	238,003	42
80	Bank of the West	Bank	USA	25,726	1,827	235,954	42
81	Wema	Bank	NIG	39,720	5,972	1,046	42
82	1st Mariner Bank	Bank	USA	3,092	2,297	47,378	41
83	RaboDirect	Bank	IE	8,762	5,437	265,012	41
84	RBS Citizens	Bank	USA	24,170	6,672	234	39
85	Citizens Bank (PA)	Bank	USA	24,165	6,672	234	39
86	Co-Operatiive Bank	Bank	UK	29,168	6,781	25,014	39
87	Vancity	CU	CAN	6,075	5,619	137,850	36
88	OnPoint	CU	USA	28,135	3,012	5,581	33
89	Bank of Queensland	Bank	AUS	2,936	2,368	310,906	33
90	GTE Financial	CU	USA	11,937	468	11,937	32
91	Bankwest	Bank	AUS	22,408	4,839	15,670	31
92	Coutts	Bank	UK	3,110	10,077	18,135	30
93	Associated Bank	Bank	USA	2,645	1,428	296,650	29
94	Bank of Melbourne	Bank	AUS	25,716	2,438	16,077	29
95	First Community (OR)	CU	USA	220	12,894		28
96	First Tech	CU	USA	2,622	885	331,261	28
97	Webster	Bank	USA	2,265	3,428	26,951	27
98	Umpqua	Bank	USA	21,425	3,887		27
99	San Diego County	CU	USA	19,400	517	151,823	26
100	BECU	CU	USA	17,570	3,527	57,009	26

Note: All data covers social media activity through July, August and September 2013.