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Power 100 Social Media Rankings for Banks & Credit Unions

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks and credit unions on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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How is the Power 100 score calculated?

The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

It takes a total score of at least 26 break into the top 100 overall. This quarter, a score of at least 16 was required to make it onto the list of top 100 banks only, and a score of at least 7 for credit unions only.

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Similar Lists

The Top 100 Banks & Credit Unions Using Social Media

# Name Type Area Facebook
Likes		 Twitter
Followers		 YouTube
Views		 Power 100
Score
1 Chase Bank USA 3,777,613 22,192 119,282 2,578
2 Capital One Bank USA 2,895,716 77,207 4,785,515 2,482
3 BofA Bank USA 1,189,524 215,336 8,492,913 2,061
4 ICICI Bank Bank IN 2,429,458 9,466 1,136,459 1,760
5 Citi Bank USA 829,136 176,223 4,429,890 1,450
6 E*TRADE Bank Bank USA 72,333 11,900 12,430,718 1,431
7 Wells Fargo Bank USA 567,778 53,228 11,242,657 1,326
8 HDFC Bank IN 1,700,106 9,138 314,202 1,204
9 Axis Bank IN 1,548,773 2,574 1,096,430 1,200
10 GT Bank Bank NIG 1,391,848 63,086 289,240 1,132
11 Credit Suisse Bank CH 59,848 22,552 10,110,017 816
12 USAA Bank USA 566,664 53,038 2,760,898 780
13 Bank of Nova Scotia Bank CAN 272,128 26,149 6,769,093 718
14 IDBI Bank IN 782,797 9,701 91,813 675
15 Navy CU USA 828,680 20,468 360,826 639
16 FNB Bank SA 413,773 31,174 1,053,842 577
17 Commonwealth Bank AUS 494,900 24,279 2,046,820 560
18 Huntington Bank USA 33,129 4,871 11,258 458
19 Barclays Bank UK 330,130 16,756 2,173,943 458
20 HSBC Bank UK 135,397 5,795 3,046,910 456
21 TD Canada Bank CAN 381,500 24,410 686,344 391
22 Natwest Bank UK 139,560 22,582 2,372,261 387
23 PNC Bank USA 153,579 9,105 3,656,729 382
24 TD Bank Bank USA 381,499 20,078 94,698 347
25 Standard Chartered Bank UK 134,970 20,896 2,777,935 330
26 Kotak Mahindra Bank IN 84,036 55,744 1,964,236 327
27 Goldman Sachs Bank USA 28,711 67,252 1,156,353 309
28 Bank of the Philippine Islands Bank PHP 335,577 13,046 144,917 302
29 NAB Bank AUS 114,186 19,018 2,077,908 298
30 FirstBank Bank NIG 271,546 22,755 41,635 245
31 DBS Bank SG 120,881 3,256 210,398 236
32 Santander Bank UK 124,163 1,084 2,095,195 235
33 Thrivent CU USA 241,283 8,771 43,431 227
34 Westpac Bank AUS 83,868 16,982 532,488 187
35 Absa Bank SA 131,681 10,708 322,597 177
36 Lloyds TSB Bank UK 65,485 18,963 664,435 173
37 CIBC Bank CAN 116,436 7,795 325,340 162
38 RBC Bank CAN 144,326 6,113 569,492 157
39 Ally Bank Bank USA 109,566 13,946 143,677 154
40 US Bank Bank USA 142,487 5,987 491,129 150
41 United Bank for Africa Bank NIG 188,251 2,701 65,175 149
42 ING Direct Bank CAN 28,415 13,602 1,068,905 149
43 SkyBank Bank NIG 99,590 3,229 5,314 143
44 Capital One 360 Bank USA 67,609 41,923 136
45 RAKBANK Bank UAE 94,690 25,259 43,152 130
46 ASB Bank NZ 87,960 10,174 391,717 122
47 Fifth Third Bank USA 38,733 5,469 1,002,108 112
48 Virgin Money Bank UK 17,526 15,813 729,270 109
49 Silicon Valley Bank Bank USA 2,391 8,697 510,259 101
50 Standard Bank Bank SA 24,864 17,777 201,995 97

 

# Name Type Area Facebook
Likes		 Twitter
Followers		 YouTube
Views		 Power 100
Score
51 Nedbank Bank SA 42,221 14,221 88,886 95
52 BNZ Bank NZ 19,709 0 93
53 Investec Bank SA 71,842 7,122 260,399 89
54 Capitec Bank SA 90,756 7,494 20,697 85
55 ANZ Bank AUS 52,925 8,411 183,471 80
56 SunTrust Bank USA 23,448 4,269 79,411 78
57 First Direct Bank UK 28,216 2,419 605,059 77
58 Mountain America CU USA 96,458 4,703 19,604 77
59 Regions Bank USA 27,397 7,366 203,169 75
60 BBVA Compass Bank USA 82,081 4,988 16,839 75
61 Allied Irish Bank Bank IE 15,513 12,041 202,345 74
62 UBank Bank AUS 23,543 7,041 324,119 69
63 ING Groep Bank NL 9,685 8,808 637,429 69
64 Union Bank USA 30,028 6,758 378,648 65
65 Nationwide Building Society CU UK 12,095 4,473 508,391 62
66 Bank of Montreal Bank CAN 43,984 8,209 34,496 60
67 America First (UT) CU USA 71,784 2,952 12,201 58
68 ING Vysya Bank IN 83,880 75 5,071 58
69 RBS Bank UK 26,293 2,702 304,595 55
70 Access Bank Bank NIG 48,028 6,818 52
71 Credit Union Australia CU AUS 76,571 0 7,637 52
72 I-C CU USA 1,198 0 677,550 50
73 Investec Bank SA 14,984 7,003 256,899 50
74 OCBC Bank SG 43,647 1,914 90,158 50
75 NetSpend Bank USA 31,578 6,604 29,035 48
76 BMO Harris Bank USA 25,536 1,574 314,410 47
77 The Golden 1 CU USA 39,314 7,899 1,466 44
78 Servus CU CAN 1,644 3,474 390,701 44
79 Kiwibank Bank NZ 16,758 4,588 238,003 42
80 Bank of the West Bank USA 25,726 1,827 235,954 42
81 Wema Bank NIG 39,720 5,972 1,046 42
82 1st Mariner Bank Bank USA 3,092 2,297 47,378 41
83 RaboDirect Bank IE 8,762 5,437 265,012 41
84 RBS Citizens Bank USA 24,170 6,672 234 39
85 Citizens Bank (PA) Bank USA 24,165 6,672 234 39
86 Co-Operatiive Bank Bank UK 29,168 6,781 25,014 39
87 Vancity CU CAN 6,075 5,619 137,850 36
88 OnPoint CU USA 28,135 3,012 5,581 33
89 Bank of Queensland Bank AUS 2,936 2,368 310,906 33
90 GTE Financial CU USA 11,937 468 11,937 32
91 Bankwest Bank AUS 22,408 4,839 15,670 31
92 Coutts Bank UK 3,110 10,077 18,135 30
93 Associated Bank Bank USA 2,645 1,428 296,650 29
94 Bank of Melbourne Bank AUS 25,716 2,438 16,077 29
95 First Community (OR) CU USA 220 12,894 28
96 First Tech CU USA 2,622 885 331,261 28
97 Webster Bank USA 2,265 3,428 26,951 27
98 Umpqua Bank USA 21,425 3,887 27
99 San Diego County CU USA 19,400 517 151,823 26
100 BECU CU USA 17,570 3,527 57,009 26

Note: All data covers social media activity through July, August and September 2013.

This article was originally published on October 8, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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