Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Younger consumers are ready to become credit union customers, if the industry leans into its strengths, powered by digital technology.
How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.
Most consumers love their primary banks. That doesn't mean they won't take their business elsewhere.
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
A secure onboarding process has the potential to be a competitive advantage. Investments in identity fraud tech can make onboarding safer and create upsell opportunities to boot.
Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. Here’s how banks are leveraging swag.
The banking industry is only about two months into 2024, and everything is evolving: from the deposits landscape to regulatory standards to overdraft rules.
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While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new.
Banks spend a lot acquiring depositors with specials and teasers. But news coverage and advice from online gurus compels consumers to beware of such deals. Here's how everybody wins.
The search for organic growth keeps Frost busy with brick and mortar, bucking the trend for most banks. Now it's adding marketing fuel.
Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. The efforts are leading to an increase in customers and are producing measurable results.
AI in banking is redefining the approach to customer experience, using personalization to connect with customers and build loyalty.
Financial trauma can seriously impact people's relationships with money and banks can do a better job of supporting them.
The ability to use AI to leverage data in real-time is a top priority for banks looking to offer personalized user experiences.
Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs. Here's how to spot weaknesses before they become real-world problems.
A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Arriba Advisors can help you evaluate a new core platform that aligns with your goals, optimizes operations and boosts your bottom line.
Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
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