Top 100 Retail Financial Institutions On YouTube
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
Here are the top 100 banks and credit unions on YouTube ranked by their total number of all-time video views through the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.
Power 100 Main Menu Info Add Your Institution
Banks and credit unions use YouTube primarily share educational content and as a warehouse to store TV commercials. A handful of financial institutions go further, and posting videos made exclusively for YouTube on branded channels.
The Financial Brand partnered with Social Media Explorer to see which financial institutions are yielding the most views (presumably because they have better content). While some banks and credit unions have attracted an audience that matches what they might find on TV or cable (and for considerably less cost), that isn’t often the case.
Only 18 financial institutions in the “Power 100 YouTube” rankings have achieved over 1 million all-time video views. In fact, it takes less than 25,000 views to crack into the top 100… that’s for all banks and credit unions in the English-speaking world. Most dedicated YouTubers should be able to break 25,000 views with just one video.
To yield a ton of YouTube video views, it clearly it helps to have a big, well-established brand. Out of the top 30 financial institutions on YouTube, only one is a credit union: I-C Credit Union (#24) with 637,837 views, and they managed to do that with crazy zombies and talking chins. Only 25% of financial institutions ranked in the “Power 100 YouTube” list are credit unions.
Similar Lists:
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- Top 100 Most Watched Credit Union YouTube Channels
- Top 100 Hottest Bank YouTube Channels
- Top 100 Hottest YouTube Channels From Credit Unions
- Top 100 Most Liked Retail Financial Institutions on Facebook
- Top 100 Retail Financial Institutions On Twitter
Rank | Financial Institution | Type | Area | Most Views | Most Views (Last 90 Days) |
Subscribers |
---|---|---|---|---|---|---|
1 | E*TRADE Bank | Bank | USA | 12,318,934 | 2,579,211 | 26,356 |
2 | Credit Suisse | Bank | CH | 9,469,284 | 276,998 | 2,149 |
3 | Wells Fargo | Bank | USA | 5,550,920 | 809,626 | 2,157 |
4 | Bank of Nova Scotia | Bank | CAN | 5,327,547 | 1,401,387 | 620 |
5 | BofA | Bank | USA | 5,138,842 | 3,944,525 | 3,270 |
6 | Capital One | Bank | USA | 4,671,644 | 1,285,105 | 3,289 |
7 | Citi | Bank | USA | 2,770,748 | 973,622 | 2,688 |
8 | PNC | Bank | USA | 2,577,789 | 1,388,123 | 357 |
9 | Standard Chartered | Bank | UK | 2,252,112 | 2,147,195 | 434 |
10 | NAB | Bank | AUS | 2,043,271 | 1,800,541 | 1,361 |
11 | Barclays | Bank | UK | 1,993,759 | 168,614 | 733 |
12 | HSBC | Bank | UK | 1,759,131 | 1,320,175 | 5,529 |
13 | Commonwealth | Bank | AUS | 1,621,386 | 92,321 | 1,439 |
14 | Santander | Bank | UK | 1,429,084 | 1,358,641 | 209 |
15 | ING Direct | Bank | CAN | 1,319,512 | 879,469 | 981 |
16 | ICICI Bank | Bank | IN | 1,124,893 | 358,124 | 772 |
17 | Axis | Bank | IN | 1,090,963 | 24,029 | 460 |
18 | Ally Bank | Bank | USA | 1,060,604 | 26,797 | 1,185 |
19 | Kotak Mahindra | Bank | IN | 961,940 | 46,825 | 237 |
20 | FNB | Bank | SA | 943,544 | 317,518 | 941 |
21 | Goldman Sachs | Bank | USA | 937,859 | 502,490 | 2,996 |
22 | Virgin Money | Bank | UK | 720,808 | 23,784 | 468 |
23 | US Bank | Bank | USA | 641,482 | 151,033 | 354 |
24 | I-C | CU | USA | 637,837 | 574,850 | 189 |
25 | Lloyds TSB | Bank | UK | 623,800 | 41,971 | 396 |
26 | First Direct | Bank | UK | 560,723 | 80,192 | 286 |
27 | TD Canada | Bank | CAN | 552,490 | 83,594 | 859 |
28 | Silicon Valley Bank | Bank | USA | 437,152 | 85,332 | 1,617 |
29 | Westpac | Bank | AUS | 410,520 | 57,490 | 561 |
30 | ASB | Bank | AUS | 389,033 | 198,698 | 206 |
31 | Navy | CU | USA | 351,212 | 3,433 | 91 |
32 | Union | Bank | USA | 341,010 | 141,151 | 98 |
33 | First Tech | CU | USA | 327,059 | 4,818 | 47 |
34 | UBank | Bank | AUS | 314,298 | 187,145 | 598 |
35 | HDFC | Bank | IN | 304,242 | 5,127 | 710 |
36 | BMO Harris | Bank | USA | 290,224 | 256,743 | 109 |
37 | Associated Bank | Bank | USA | 286,601 | 15,426 | 84 |
38 | GT Bank | Bank | NIG | 285,514 | 59,509 | 513 |
39 | RaboDirect | Bank | IE | 261,888 | 11,956 | 120 |
40 | Regions | Bank | USA | 246,527 | 83,174 | 169 |
41 | Kiwibank | Bank | NZ | 231,720 | 52,868 | 74 |
42 | Bank of the West | Bank | USA | 225,545 | 78,161 | 149 |
43 | RBC | Bank | CAN | 222,073 | 32,897 | 207 |
44 | Investec | Bank | SA | 205,362 | 46,357 | 198 |
45 | Absa | Bank | SA | 186,436 | 99,909 | 294 |
46 | Standard Bank | Bank | SA | 176,358 | 37,270 | 265 |
47 | ANZ | Bank | AUS | 164,154 | 13,092 | 319 |
48 | DBS | Bank | SG | 157,309 | 33,220 | 355 |
49 | Polish | CU | CAN | 156,176 | 18,244 | 96 |
50 | Allied Irish Bank | Bank | IE | 145,539 | 79,704 | 146 |
51 | Bank of the Philippine Islands |
Bank | PH | 143,958 | 1,110 | 16 |
52 | Elevations | CU | USA | 141,324 | 20,514 | 43 |
53 | Chase | Bank | USA | 116,052 | 4,032 | 303 |
54 | San Diego County | CU | USA | 105,823 | 82,209 | 46 |
55 | Nationwide Building Society | CU | UK | 98827 | 0 | 171 |
56 | Servus | CU | CAN | 97,484 | 21,267 | 83 |
57 | South Carolina | CU | USA | 91,928 | 10,022 | 85 |
58 | Vancity | CU | CAN | 91,549 | 38,618 | 183 |
59 | OCBC | Bank | SG | 87,608 | 6,440 | 66 |
60 | TD Bank | Bank | USA | 87,183 | 16,467 | 235 |
61 | TSB Bank | Bank | NZ | 84,488 | 76,317 | 26 |
62 | Worthington | Bank | USA | 83,233 | 147 | 5 |
63 | Nedbank | Bank | SA | 76,709 | 12,800 | 121 |
64 | SunTrust | Bank | USA | 76,028 | 60,501 | 236 |
65 | Spokane Teachers | CU | USA | 73,948 | 16,780 | 29 |
66 | CIBC | Bank | CAN | 73,533 | 19,453 | 84 |
67 | Bellco (CO) | CU | USA | 69,839 | 10,283 | 105 |
68 | BECU | CU | USA | 54,608 | 14,266 | 70 |
69 | AffinityPlus | CU | USA | 53,616 | 4,758 | 26 |
70 | Coast Capital | CU | CAN | 50,025 | 3,954 | 44 |
71 | Innovations | CU | USA | 49,206 | 1,978 | 52 |
72 | RBS | Bank | UK | 46,469 | 5,288 | 200 |
73 | Bank of Ireland | Bank | IE | 45,860 | 14,672 | 141 |
74 | Cambridge Savings | Bank | USA | 45,028 | 43,946 | 5 |
75 | FirstBank | Bank | USA | 44,307 | 4,097 | 42 |
76 | UMB | Bank | USA | 44,270 | 15,833 | 32 |
77 | Vantage (MS) | CU | USA | 43,740 | 5,575 | 82 |
78 | Thrivent | CU | USA | 41,507 | 2,941 | 101 |
79 | Bremer Bank | Bank | USA | 39,241 | 4,036 | 21 |
80 | Michigan First | CU | USA | 37,756 | 13,017 | 90 |
81 | Zions Bank | Bank | USA | 37,524 | 14,888 | 67 |
82 | Landmark Bank | Bank | USA | 37,384 | 1,727 | 60 |
83 | Three Rivers (IN) | CU | USA | 37,010 | 14,418 | 50 |
84 | Veridian | CU | USA | 31,857 | 17,838 | 17 |
85 | Bank of Montreal | Bank | CAN | 31,830 | 2,954 | 193 |
86 | CIT Group | Bank | USA | 30,515 | 8,230 | 55 |
87 | Denver Community | CU | USA | 30,111 | 2,300 | 24 |
88 | Sun National Bank | Bank | USA | 29,788 | 29,732 | 1 |
89 | Nevada State Bank | Bank | USA | 28,484 | 2,050 | 34 |
90 | Co-Operatiive Bank | Bank | UK | 24,812 | 231 | 29 |
91 | Webster | Bank | USA | 24,761 | 1,888 | 28 |
92 | 1st Mariner Bank | Bank | USA | 24,652 | 5,711 | 11 |
93 | Eastern Bank | Bank | USA | 24,630 | 4,270 | 29 |
94 | Bank of Ann Arbor | Bank | USA | 24,571 | 6,891 | 14 |
95 | River City Bank | Bank | USA | 24,472 | 904 | 38 |
96 | Washington Federal | Bank | USA | 22,774 | 17,343 | 5 |
97 | State Bank of Wynnewood | Bank | USA | 22,612 | 2,256 | 26 |
98 | Logix | CU | USA | 22,069 | 13,694 | 22 |
99 | Summit (WI) | CU | USA | 21,564 | 1,781 | 35 |
100 | Virginia | CU | USA | 21,128 | 2,212 | 9 |
Note: All data covers YouTube activity through April, May and June 2013.