Top 100 Retail Financial Institutions On YouTube

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 banks and credit unions on YouTube ranked by their total number of all-time video views through the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

Power 100 Main Menu Info Add Your Institution

Banks and credit unions use YouTube primarily share educational content and as a warehouse to store TV commercials. A handful of financial institutions go further, and posting videos made exclusively for YouTube on branded channels.

The Financial Brand partnered with Social Media Explorer to see which financial institutions are yielding the most views (presumably because they have better content). While some banks and credit unions have attracted an audience that matches what they might find on TV or cable (and for considerably less cost), that isn’t often the case.

Only 18 financial institutions in the “Power 100 YouTube” rankings have achieved over 1 million all-time video views. In fact, it takes less than 25,000 views to crack into the top 100… that’s for all banks and credit unions in the English-speaking world. Most dedicated YouTubers should be able to break 25,000 views with just one video.

To yield a ton of YouTube video views, it clearly it helps to have a big, well-established brand. Out of the top 30 financial institutions on YouTube, only one is a credit union: I-C Credit Union (#24) with 637,837 views, and they managed to do that with crazy zombies and talking chins. Only 25% of financial institutions ranked in the “Power 100 YouTube” list are credit unions.

Similar Lists:

Rank	Financial Institution	Type	Area	Most Views	Most Views (Last 90 Days)	Subscribers
1	E*TRADE Bank	Bank	USA	12,318,934	2,579,211	26,356
2	Credit Suisse	Bank	CH	9,469,284	276,998	2,149
3	Wells Fargo	Bank	USA	5,550,920	809,626	2,157
4	Bank of Nova Scotia	Bank	CAN	5,327,547	1,401,387	620
5	BofA	Bank	USA	5,138,842	3,944,525	3,270
6	Capital One	Bank	USA	4,671,644	1,285,105	3,289
7	Citi	Bank	USA	2,770,748	973,622	2,688
8	PNC	Bank	USA	2,577,789	1,388,123	357
9	Standard Chartered	Bank	UK	2,252,112	2,147,195	434
10	NAB	Bank	AUS	2,043,271	1,800,541	1,361
11	Barclays	Bank	UK	1,993,759	168,614	733
12	HSBC	Bank	UK	1,759,131	1,320,175	5,529
13	Commonwealth	Bank	AUS	1,621,386	92,321	1,439
14	Santander	Bank	UK	1,429,084	1,358,641	209
15	ING Direct	Bank	CAN	1,319,512	879,469	981
16	ICICI Bank	Bank	IN	1,124,893	358,124	772
17	Axis	Bank	IN	1,090,963	24,029	460
18	Ally Bank	Bank	USA	1,060,604	26,797	1,185
19	Kotak Mahindra	Bank	IN	961,940	46,825	237
20	FNB	Bank	SA	943,544	317,518	941
21	Goldman Sachs	Bank	USA	937,859	502,490	2,996
22	Virgin Money	Bank	UK	720,808	23,784	468
23	US Bank	Bank	USA	641,482	151,033	354
24	I-C	CU	USA	637,837	574,850	189
25	Lloyds TSB	Bank	UK	623,800	41,971	396
26	First Direct	Bank	UK	560,723	80,192	286
27	TD Canada	Bank	CAN	552,490	83,594	859
28	Silicon Valley Bank	Bank	USA	437,152	85,332	1,617
29	Westpac	Bank	AUS	410,520	57,490	561
30	ASB	Bank	AUS	389,033	198,698	206
31	Navy	CU	USA	351,212	3,433	91
32	Union	Bank	USA	341,010	141,151	98
33	First Tech	CU	USA	327,059	4,818	47
34	UBank	Bank	AUS	314,298	187,145	598
35	HDFC	Bank	IN	304,242	5,127	710
36	BMO Harris	Bank	USA	290,224	256,743	109
37	Associated Bank	Bank	USA	286,601	15,426	84
38	GT Bank	Bank	NIG	285,514	59,509	513
39	RaboDirect	Bank	IE	261,888	11,956	120
40	Regions	Bank	USA	246,527	83,174	169
41	Kiwibank	Bank	NZ	231,720	52,868	74
42	Bank of the West	Bank	USA	225,545	78,161	149
43	RBC	Bank	CAN	222,073	32,897	207
44	Investec	Bank	SA	205,362	46,357	198
45	Absa	Bank	SA	186,436	99,909	294
46	Standard Bank	Bank	SA	176,358	37,270	265
47	ANZ	Bank	AUS	164,154	13,092	319
48	DBS	Bank	SG	157,309	33,220	355
49	Polish	CU	CAN	156,176	18,244	96
50	Allied Irish Bank	Bank	IE	145,539	79,704	146
51	Bank of the Philippine Islands	Bank	PH	143,958	1,110	16
52	Elevations	CU	USA	141,324	20,514	43
53	Chase	Bank	USA	116,052	4,032	303
54	San Diego County	CU	USA	105,823	82,209	46
55	Nationwide Building Society	CU	UK	98827	0	171
56	Servus	CU	CAN	97,484	21,267	83
57	South Carolina	CU	USA	91,928	10,022	85
58	Vancity	CU	CAN	91,549	38,618	183
59	OCBC	Bank	SG	87,608	6,440	66
60	TD Bank	Bank	USA	87,183	16,467	235
61	TSB Bank	Bank	NZ	84,488	76,317	26
62	Worthington	Bank	USA	83,233	147	5
63	Nedbank	Bank	SA	76,709	12,800	121
64	SunTrust	Bank	USA	76,028	60,501	236
65	Spokane Teachers	CU	USA	73,948	16,780	29
66	CIBC	Bank	CAN	73,533	19,453	84
67	Bellco (CO)	CU	USA	69,839	10,283	105
68	BECU	CU	USA	54,608	14,266	70
69	AffinityPlus	CU	USA	53,616	4,758	26
70	Coast Capital	CU	CAN	50,025	3,954	44
71	Innovations	CU	USA	49,206	1,978	52
72	RBS	Bank	UK	46,469	5,288	200
73	Bank of Ireland	Bank	IE	45,860	14,672	141
74	Cambridge Savings	Bank	USA	45,028	43,946	5
75	FirstBank	Bank	USA	44,307	4,097	42
76	UMB	Bank	USA	44,270	15,833	32
77	Vantage (MS)	CU	USA	43,740	5,575	82
78	Thrivent	CU	USA	41,507	2,941	101
79	Bremer Bank	Bank	USA	39,241	4,036	21
80	Michigan First	CU	USA	37,756	13,017	90
81	Zions Bank	Bank	USA	37,524	14,888	67
82	Landmark Bank	Bank	USA	37,384	1,727	60
83	Three Rivers (IN)	CU	USA	37,010	14,418	50
84	Veridian	CU	USA	31,857	17,838	17
85	Bank of Montreal	Bank	CAN	31,830	2,954	193
86	CIT Group	Bank	USA	30,515	8,230	55
87	Denver Community	CU	USA	30,111	2,300	24
88	Sun National Bank	Bank	USA	29,788	29,732	1
89	Nevada State Bank	Bank	USA	28,484	2,050	34
90	Co-Operatiive Bank	Bank	UK	24,812	231	29
91	Webster	Bank	USA	24,761	1,888	28
92	1st Mariner Bank	Bank	USA	24,652	5,711	11
93	Eastern Bank	Bank	USA	24,630	4,270	29
94	Bank of Ann Arbor	Bank	USA	24,571	6,891	14
95	River City Bank	Bank	USA	24,472	904	38
96	Washington Federal	Bank	USA	22,774	17,343	5
97	State Bank of Wynnewood	Bank	USA	22,612	2,256	26
98	Logix	CU	USA	22,069	13,694	22
99	Summit (WI)	CU	USA	21,564	1,781	35
100	Virginia	CU	USA	21,128	2,212	9

Note: All data covers YouTube activity through April, May and June 2013.

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