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Top 100 Retail Financial Institutions On YouTube

Here are the top 100 banks and credit unions on YouTube ranked by their total number of all-time video views through the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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power_100_youtube_badgeBanks and credit unions use YouTube primarily share educational content and as a warehouse to store TV commercials. A handful of financial institutions go further, and posting videos made exclusively for YouTube on branded channels.

The Financial Brand partnered with Social Media Explorer to see which financial institutions are yielding the most views (presumably because they have better content). While some banks and credit unions have attracted an audience that matches what they might find on TV or cable (and for considerably less cost), that isn’t often the case.

Only 18 financial institutions in the “Power 100 YouTube” rankings have achieved over 1 million all-time video views. In fact, it takes less than 25,000 views to crack into the top 100… that’s for all banks and credit unions in the English-speaking world. Most dedicated YouTubers should be able to break 25,000 views with just one video.

To yield a ton of YouTube video views, it clearly it helps to have a big, well-established brand. Out of the top 30 financial institutions on YouTube, only one is a credit union: I-C Credit Union (#24) with 637,837 views, and they managed to do that with crazy zombies and talking chins. Only 25% of financial institutions ranked in the “Power 100 YouTube” list are credit unions.

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Social Media Explorer

Rank Financial Institution Type Area Most Views Most Views
(Last 90 Days)		 Subscribers
1 E*TRADE Bank Bank USA 12,318,934 2,579,211 26,356
2 Credit Suisse Bank CH 9,469,284 276,998 2,149
3 Wells Fargo Bank USA 5,550,920 809,626 2,157
4 Bank of Nova Scotia Bank CAN 5,327,547 1,401,387 620
5 BofA Bank USA 5,138,842 3,944,525 3,270
6 Capital One Bank USA 4,671,644 1,285,105 3,289
7 Citi Bank USA 2,770,748 973,622 2,688
8 PNC Bank USA 2,577,789 1,388,123 357
9 Standard Chartered Bank UK 2,252,112 2,147,195 434
10 NAB Bank AUS 2,043,271 1,800,541 1,361
11 Barclays Bank UK 1,993,759 168,614 733
12 HSBC Bank UK 1,759,131 1,320,175 5,529
13 Commonwealth Bank AUS 1,621,386 92,321 1,439
14 Santander Bank UK 1,429,084 1,358,641 209
15 ING Direct Bank CAN 1,319,512 879,469 981
16 ICICI Bank Bank IN 1,124,893 358,124 772
17 Axis Bank IN 1,090,963 24,029 460
18 Ally Bank Bank USA 1,060,604 26,797 1,185
19 Kotak Mahindra Bank IN 961,940 46,825 237
20 FNB Bank SA 943,544 317,518 941
21 Goldman Sachs Bank USA 937,859 502,490 2,996
22 Virgin Money Bank UK 720,808 23,784 468
23 US Bank Bank USA 641,482 151,033 354
24 I-C CU USA 637,837 574,850 189
25 Lloyds TSB Bank UK 623,800 41,971 396
26 First Direct Bank UK 560,723 80,192 286
27 TD Canada Bank CAN 552,490 83,594 859
28 Silicon Valley Bank Bank USA 437,152 85,332 1,617
29 Westpac Bank AUS 410,520 57,490 561
30 ASB Bank AUS 389,033 198,698 206
31 Navy CU USA 351,212 3,433 91
32 Union Bank USA 341,010 141,151 98
33 First Tech CU USA 327,059 4,818 47
34 UBank Bank AUS 314,298 187,145 598
35 HDFC Bank IN 304,242 5,127 710
36 BMO Harris Bank USA 290,224 256,743 109
37 Associated Bank Bank USA 286,601 15,426 84
38 GT Bank Bank NIG 285,514 59,509 513
39 RaboDirect Bank IE 261,888 11,956 120
40 Regions Bank USA 246,527 83,174 169
41 Kiwibank Bank NZ 231,720 52,868 74
42 Bank of the West Bank USA 225,545 78,161 149
43 RBC Bank CAN 222,073 32,897 207
44 Investec Bank SA 205,362 46,357 198
45 Absa Bank SA 186,436 99,909 294
46 Standard Bank Bank SA 176,358 37,270 265
47 ANZ Bank AUS 164,154 13,092 319
48 DBS Bank SG 157,309 33,220 355
49 Polish CU CAN 156,176 18,244 96
50 Allied Irish Bank Bank IE 145,539 79,704 146
51 Bank of the
Philippine Islands		 Bank PH 143,958 1,110 16
52 Elevations CU USA 141,324 20,514 43
53 Chase Bank USA 116,052 4,032 303
54 San Diego County CU USA 105,823 82,209 46
55 Nationwide Building Society CU UK 98827 0 171
56 Servus CU CAN 97,484 21,267 83
57 South Carolina CU USA 91,928 10,022 85
58 Vancity CU CAN 91,549 38,618 183
59 OCBC Bank SG 87,608 6,440 66
60 TD Bank Bank USA 87,183 16,467 235
61 TSB Bank Bank NZ 84,488 76,317 26
62 Worthington Bank USA 83,233 147 5
63 Nedbank Bank SA 76,709 12,800 121
64 SunTrust Bank USA 76,028 60,501 236
65 Spokane Teachers CU USA 73,948 16,780 29
66 CIBC Bank CAN 73,533 19,453 84
67 Bellco (CO) CU USA 69,839 10,283 105
68 BECU CU USA 54,608 14,266 70
69 AffinityPlus CU USA 53,616 4,758 26
70 Coast Capital CU CAN 50,025 3,954 44
71 Innovations CU USA 49,206 1,978 52
72 RBS Bank UK 46,469 5,288 200
73 Bank of Ireland Bank IE 45,860 14,672 141
74 Cambridge Savings Bank USA 45,028 43,946 5
75 FirstBank Bank USA 44,307 4,097 42
76 UMB Bank USA 44,270 15,833 32
77 Vantage (MS) CU USA 43,740 5,575 82
78 Thrivent CU USA 41,507 2,941 101
79 Bremer Bank Bank USA 39,241 4,036 21
80 Michigan First CU USA 37,756 13,017 90
81 Zions Bank Bank USA 37,524 14,888 67
82 Landmark Bank Bank USA 37,384 1,727 60
83 Three Rivers (IN) CU USA 37,010 14,418 50
84 Veridian CU USA 31,857 17,838 17
85 Bank of Montreal Bank CAN 31,830 2,954 193
86 CIT Group Bank USA 30,515 8,230 55
87 Denver Community CU USA 30,111 2,300 24
88 Sun National Bank Bank USA 29,788 29,732 1
89 Nevada State Bank Bank USA 28,484 2,050 34
90 Co-Operatiive Bank Bank UK 24,812 231 29
91 Webster Bank USA 24,761 1,888 28
92 1st Mariner Bank Bank USA 24,652 5,711 11
93 Eastern Bank Bank USA 24,630 4,270 29
94 Bank of Ann Arbor Bank USA 24,571 6,891 14
95 River City Bank Bank USA 24,472 904 38
96 Washington Federal Bank USA 22,774 17,343 5
97 State Bank of Wynnewood Bank USA 22,612 2,256 26
98 Logix CU USA 22,069 13,694 22
99 Summit (WI) CU USA 21,564 1,781 35
100 Virginia CU USA 21,128 2,212 9

Note: All data covers YouTube activity through April, May and June 2013.

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