Top 100 Most Active Retail Financial Institutions On Twitter

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 most active banks and credit unions on Twitter ranked by the number of all-time tweets sent. If you think your bank or credit union should be listed and it isn’t, click here.

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Rank	Financial Institution	Type	Area	Tweets Sent	Most Tweets Sent (Last 90 Days)	New Followers (Last 90 Days)
1	FNB	Bank	SA	122,685	21,234	6,378
2	SunTrust	Bank	USA	41,535	2,958	283
3	TD Bank	Bank	USA	35,339	3,404	2,210
4	Lloyds TSB	Bank	UK	27,113	7,121	3,147
5	Nedbank	Bank	SA	22,948	5,620	2,216
6	Barclays	Bank	UK	22,123	7,718	3,409
7	Standard Bank	Bank	SA	21,108	1,616	2,135
8	TD Canada	Bank	CAN	17,353	2,661	3,080
9	Oklahoma Employees	CU	USA	16,433	555	96
10	Ally Bank	Bank	USA	16,294	1,412	1,433
11	Bank of the Philippine Islands	Bank	PH	14,166	3,966	3,006
12	ICICI Bank	Bank	IN	13,571	1,484	1,093
13	DBS	Bank	SG	12,698	3,728	47
14	HSBC	Bank	UK	12,416	5,511	1,122
15	NAB	Bank	AUS	12,358	1,893	1,994
16	Regions	Bank	USA	12,186	2,452	924
17	ASB	Bank	AUS	10,715	815	1,044
18	BNZ	Bank	NZ	10,655	788	713
19	Absa	Bank	SA	10,418	4,450	3,701
20	GT Bank	Bank	NIG	10,302	4,321	10,805
21	ING Direct	Bank	CAN	9,588	887	541
22	Commonwealth	Bank	AUS	9,107	2,532	3,364
23	State Bank of Wynnewood	Bank	USA	8,399	395	41
24	RBS Citizens	Bank	USA	8,226	1,208	1,375
25	Citizens Bank (PA)	Bank	USA	8,221	1,241	1,437
26	Westpac	Bank	AUS	7,954	1,089	1,386
27	HDFC	Bank	IN	7,350	291	517
28	Citi	Bank	USA	7,305	400	21,435
29	OnPoint	CU	USA	7,178	704	476
30	My Community (TX)	CU	USA	7,068	810	16
31	Servus	CU	CAN	6,959	406	153
32	Capital One 360	Bank	USA	6,840	492	693
33	South Carolina	CU	USA	6,713	257	64
34	RBS	Bank	UK	6,619	1,791	345
35	Silicon Valley Bank	Bank	USA	6,171	1,205	1,115
36	North Shore Bank	Bank	USA	6,154	356	129
37	Vancity	CU	CAN	6,043	1,090	798
38	Virgin Money	Bank	UK	5,748	832	1,413
39	UBank	Bank	AUS	5,349	425	278
40	Kotak Mahindra	Bank	IN	5,305	967	20,878
41	OCBC	Bank	SG	5,197	384	121
42	BBVA Compass	Bank	USA	5,135	569	568
43	Randolph-Brooks	CU	USA	5,080	489	229
44	ANZ	Bank	AUS	5,066	746	1,323
45	Union First Market	Bank	USA	5,031	324	126
46	Spokane Teachers	CU	USA	4,937	273	219
47	First Direct	Bank	UK	4,882	2,048	329
48	Capitec	Bank	SA	4,855	724	915
49	Lake Trust	CU	USA	4,804	340	56
50	Vantage (MS)	CU	USA	4,765	2,502	92

Rank	Financial Institution	Type	Area	Tweets Sent	Most Tweets Sent (Last 90 Days)	New Followers (Last 90 Days)
51	Bank of Hawaii	Bank	USA	4,753	287	291
52	Bank of Montreal	Bank	CAN	4,745	591	1,045
53	Nationwide Building Society	CU	UK	4692	0	0
54	Educators (WI)	CU	USA	4,217	158	76
55	TDECU	CU	USA	4,194	537	181
56	Bremer Bank	Bank	USA	4,175	507	155
57	Salal	CU	USA	4,109	99	93
58	Bank of Melbourne	Bank	AUS	4,106	282	227
59	U. T.	CU	USA	4,082	253	47
60	Bankwest	Bank	AUS	3,775	499	421
61	Co-Operatiive Bank	Bank	UK	3,635	341	1,187
62	Triangle (NH)	CU	USA	3,515	2,469	3,069
63	Coutts	Bank	UK	3,511	447	830
64	Allegiance	CU	USA	3,499	404	75
65	Umpqua	Bank	USA	3,488	194	204
66	Advantis	CU	USA	3,480	127	73
67	Community America	CU	USA	3,456	261	59
68	Webster	Bank	USA	3,447	392	378
69	Capital One	Bank	USA	3,410	2,078	6,440
70	Kiwibank	Bank	NZ	3,373	342	272
71	Ulster	Bank	IE	3,366	934	482
72	First Commerce	CU	USA	3,219	114	38
73	CIBC	Bank	CAN	3,203	1,830	1,301
74	RaboDirect	Bank	IE	3,189	635	1,018
75	South Carolina	CU	USA	3,189	184	35
76	Santander	Bank	UK	3,136	1,218	283
77	Wema	Bank	NIG	3,136	38	684
78	Forest Area	CU	USA	3,135	4	47
79	Bellco (CO)	CU	USA	2,915	291	286
80	Desert Schools	CU	USA	2,898	167	55
81	Prospera	CU	USA	2,862	95	49
82	Queenslanders	CU	AUS	2,852	152	12
83	Michigan State University	CU	USA	2,842	114	193
84	A+	CU	USA	2,822	27	41
85	Wells Fargo	Bank	USA	2,806	457	7,399
86	PNC	Bank	USA	2,788	200	1,038
87	Finance Center	CU	USA	2,750	229	161
88	Bank of Ireland	Bank	IE	2,658	804	513
89	Premier Members	CU	USA	2,613	109	160
90	Aloha	CU	USA	2,578	107	114
91	Milford	Bank	USA	2,554	163	30
92	United Bank for Africa	Bank	NIG	2,544	88	116
93	Michigan First	CU	USA	2,529	265	64
94	Huntington	Bank	USA	2,505	456	270
95	Evolve	CU	USA	2,470	1,320	247
96	Thrivent	CU	USA	2,455	469	1,809
97	MB Financial	Bank	USA	2,446	268	76
98	RBC	Bank	CAN	2,424	475	1,499
99	Universal 1	CU	USA	2,414	0	1
100	Navy	CU	USA	2,411	652	5,490

Note: All data covers Twitter activity through April, May and June 2013.

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