Top 100 Fastest Growing Retail Financial Institutions On Twitter

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 banks and credit unions on Twitter ranked by % follower growth during the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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Rank	Financial Institution	Type	Area	Follower Growth % Last 90 Days)	New Followers (Last 90 Days)	Total # Followers
1	State Employees (MD)	CU	USA	1040.00%	52	57
2	Triangle (NH)	CU	USA	816.22%	3,069	3,445
3	Coastal Community	CU	CAN	248.28%	72	101
4	Community Choice (IA)	CU	USA	235.66%	337	480
5	Flagstar	Bank	USA	181.31%	388	602
6	TSB Bank	Bank	NZ	167.16%	341	545
7	America First (UT)	CU	USA	149.31%	1,723	2,877
8	Kotak Mahindra	Bank	IN	117.38%	20,878	38,664
9	Wings	CU	USA	103.15%	1,114	2,194
10	APCO Employees	CU	USA	95.95%	71	145
11	Bank of the West	Bank	USA	89.01%	316	671
12	Absa	Bank	SA	88.16%	3,701	7,899
13	RaboDirect	Bank	IE	83.31%	1,018	2,240
14	Navy	CU	USA	80.79%	5,490	12,285
15	Popular Community Bank	Bank	USA	77.14%	1,417	3,254
16	Bank of Nova Scotia	Bank	CAN	72.66%	9,876	23,468
17	Axis	Bank	IN	71.47%	887	2,128
18	MidFirst	Bank	USA	70.00%	98	238
19	BofA	Bank	USA	63.78%	77,729	199,594
20	Allied Irish Bank	Bank	IE	63.64%	3,716	9,555
21	PC Financial	Bank	CAN	61.02%	781	2,061
22	Central Florida Educators	CU	USA	60.40%	453	1,203
23	EverBank	Bank	USA	60.23%	103	274
24	BMO Harris	Bank	USA	57.18%	410	1,127
25	Eastern Bank	Bank	USA	54.63%	230	651
26	First National of Omaha (NE)	Bank	USA	52.93%	199	575
27	Prosperity Bank	Bank	USA	52.00%	13	38
28	Investec	Bank	SA	50.95%	2,154	6,382
29	Santander	Bank	UK	49.91%	283	850
30	Corning	CU	USA	47.96%	129	398
31	Seattle Metro	CU	USA	47.94%	743	2,293
32	African Bank	Bank	SA	46.72%	278	873
33	Bank of the Philippine Islands	Bank	PH	45.80%	3,006	9,569
34	FirstBank	Bank	USA	45.54%	148	473
35	RBC	Bank	CAN	45.31%	1,499	4,807
36	First West	CU	CAN	41.93%	161	545
37	Pacific Continental	Bank	USA	40.31%	52	181
38	Evolve	CU	USA	40.10%	247	863
39	Polish	CU	CAN	39.29%	33	117
40	One Pacific Coast	Bank	USA	38.57%	27	97
41	Goldman Sachs	Bank	USA	37.29%	14,232	52,396
42	Logix	CU	USA	37.24%	54	199
43	Sterling Bank	Bank	USA	34.23%	140	549
44	Idaho Central	CU	USA	34.17%	109	428
45	SAFE (CA)	CU	USA	34.03%	65	256
46	IBM SE	CU	USA	33.58%	179	712
47	Barclays	Bank	UK	32.67%	3,409	13,844
48	HSBC	Bank	UK	32.52%	1,122	4,572
49	VyStar	CU	USA	32.06%	159	655
50	MidFlorida	CU	USA	31.68%	32	133

Rank	Financial Institution	Type	Area	Follower Growth % Last 90 Days)	New Followers (Last 90 Days)	Total # Followers
51	Bank of Ireland	Bank	IE	31.20%	513	2,157
52	America’s First	CU	USA	30.54%	73	312
53	Community First (TN)	Bank	USA	28.99%	20	89
54	Citizens Bank (PA)	Bank	USA	28.94%	1,437	6,403
55	First Niagara	Bank	USA	28.86%	290	1,295
56	FNB	Bank	SA	28.73%	6,378	28,580
57	United Nations FCU	CU	USA	28.43%	510	2,304
58	Thrivent	CU	USA	27.81%	1,809	8,314
59	RBS Citizens	Bank	USA	27.32%	1,375	6,408
60	Citizens Bank	Bank	USA	27.05%	112	526
61	Cambrian	CU	CAN	26.61%	33	157
62	Lloyds TSB	Bank	UK	26.35%	3,147	15,092
63	Ulster	Bank	IE	26.34%	482	2,312
64	CoastHills	CU	USA	26.32%	30	144
65	GT Bank	Bank	NIG	26.24%	10,805	51,976
66	Patelco	CU	USA	26.24%	74	356
67	Iberia	Bank	USA	25.81%	72	351
68	Veridian	CU	USA	25.79%	139	678
69	Tropical Financial	CU	USA	25.75%	77	376
70	First Calgary	CU	CAN	25.43%	205	1,011
71	Suncoast Schools	CU	USA	25.32%	20	99
72	ConnectOne	Bank	USA	24.65%	88	445
73	Travis	CU	USA	24.57%	115	583
74	City National	Bank	USA	24.28%	76	389
75	CIBC	Bank	CAN	24.07%	1,301	6,707
76	CIT Group	Bank	USA	23.73%	121	631
77	Carolina Alliance	Bank	USA	23.66%	84	439
78	Co-Operatiive Bank	Bank	UK	23.16%	1,187	6,313
79	Interra	CU	USA	22.52%	68	370
80	Security Service	CU	USA	22.47%	60	327
81	AmeriCU	CU	USA	22.37%	83	454
82	Nedbank	Bank	SA	22.12%	2,216	12,234
83	Northern Trust	Bank	USA	21.88%	457	2,546
84	Crystal Lake	Bank	USA	21.81%	77	430
85	OnPoint	CU	USA	21.26%	476	2,715
86	Synergy	CU	CAN	21.23%	135	771
87	Community Financial (MO)	CU	USA	21.18%	162	927
88	ANZ	Bank	AUS	20.90%	1,323	7,652
89	Numerica	CU	USA	20.37%	143	845
90	US Bank	Bank	USA	20.35%	825	4,879
91	Nutmeg State	CU	USA	20.33%	49	290
92	Redwood	CU	USA	20.32%	165	977
93	TwinStar	CU	USA	20.19%	108	643
94	Wells Fargo	Bank	USA	20.15%	7,399	44,117
95	First Hawaiian Bank	Bank	USA	20.00%	5	30
96	Conexus	CU	CAN	19.94%	141	848
97	WESTconsin	CU	USA	19.76%	83	503
98	People’s United	Bank	USA	19.75%	124	752
99	inTouch	CU	USA	19.56%	106	648
100	Wema	Bank	NIG	19.53%	684	4,187

Note: All data covers Twitter activity through April, May and June 2013.

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