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Top 100 Retail Financial Institutions On Twitter

Here are the top 100 banks and credit unions on Twitter ranked by their total number of followers as of the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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power_100_twitterFinancial institutions first started dabbling with Twitter in 2007. In fact many banks and credit unions chose Twitter — not Facebook — as the first social network they engaged in. They’ve had six years to accrue their following, so The Financial Brand partnered with Social Media Explorer to see how the everyone is performing.

Twitter followers are much harder to come by than Facebook fans — 10 times harder to be precise. The top 100 financial institutions on Twitter have a combined total of 1.3 million followers, an average of 13,407. This is a sliver of what the top performing banks and credit unions on Facebook have been able to accomplish, where the average is 212,977 ‘Likes.’ The top three banks alone have seven times as many ‘Likes’ as the top 100 financial institutions have on Twitter totaled together.

A third of the financial institutions listed in the “Power 100 Twitter” rankings have more than 10,000 followers. There are only two credit unions with that many. Navy FCU (#26) has 12,285 followers, but they are edged out by an account left dormant by First Community (#25). It’s sad to see the world’s biggest credit union Twitter account abandoned.

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Social Media Explorer

Rank Financial
Institution		 Type Country Most Twitter
Followers		 New Followers (Last 90 Days) Follower Growth % (Last 90 Days)
1 BofA Bank USA 199,594 77,729 63.78%
2 Citi Bank USA 149,319 21,435 16.76%
3 Capital One Bank USA 74,703 6,440 9.43%
4 Goldman Sachs Bank USA 52,396 14,232 37.29%
5 GT Bank Bank NIG 51,976 10,805 26.24%
6 Wells Fargo Bank USA 44,117 7,399 20.15%
7 Capital One 360 Bank USA 41,486 693 1.70%
8 Kotak Mahindra Bank IN 38,664 20,878 117.38%
9 FNB Bank SA 28,580 6,378 28.73%
10 Bank of Nova Scotia Bank CAN 23,468 9,876 72.66%
11 Chase Bank USA 22,279 116 0.52%
12 TD Canada Bank CAN 22,214 3,080 16.10%
13 Commonwealth Bank AUS 21,802 3,364 18.24%
14 Standard Chartered Bank UK 19,688 1,613 8.92%
15 Credit Suisse Bank CH 18,760 2,935 18.55%
16 TD Bank Bank USA 18,142 2,210 13.87%
17 NAB Bank AUS 17,213 1,994 13.10%
18 Standard Bank Bank SA 15,627 2,135 15.82%
19 Westpac Bank AUS 15,223 1,386 10.02%
20 Lloyds TSB Bank UK 15,092 3,147 26.35%
21 Virgin Money Bank UK 14,884 1,413 10.49%
22 Barclays Bank UK 13,844 3,409 32.67%
23 ING Direct Bank CAN 13,379 541 4.21%
24 Ally Bank Bank USA 13,270 1,433 12.11%
25 First Community (OR) CU USA 13,250 495 3.60%
26 Navy CU USA 12,285 5,490 80.79%
27 Nedbank Bank SA 12,234 2,216 22.12%
28 E*TRADE Bank Bank USA 11,883 38 0.32%
29 Coutts Bank UK 9,603 830 9.46%
30 Bank of the
Philippine Islands		 Bank PH 9,569 3,006 45.80%
31 Allied Irish Bank Bank IE 9,555 3,716 63.64%
32 ASB Bank AUS 9,251 1,044 12.72%
33 ICICI Bank Bank IN 8,419 1,093 14.92%
34 PNC Bank USA 8,412 1,038 14.08%
35 Thrivent CU USA 8,314 1,809 27.81%
36 Silicon Valley Bank Bank USA 7,988 1,115 16.22%
37 Absa Bank SA 7,899 3,701 88.16%
38 HDFC Bank IN 7,794 517 7.10%
39 ANZ Bank AUS 7,652 1,323 20.90%
40 The Golden 1 CU USA 7,564 138 1.79%
41 Bank of Montreal Bank CAN 7,417 1,045 16.40%
42 Regions Bank USA 6,870 924 15.54%
43 UBank Bank AUS 6,764 278 4.29%
44 Union Bank USA 6,724 58 0.87%
45 CIBC Bank CAN 6,707 1,301 24.07%
46 BNZ Bank NZ 6,671 713 11.97%
47 RBS Citizens Bank USA 6,408 1,375 27.32%
48 Citizens Bank (PA) Bank USA 6,403 1,437 28.94%
49 Investec Bank SA 6,382 2,154 50.95%
50 Co-Operatiive Bank Bank UK 6,313 1,187 23.16%
51 Capitec Bank SA 6,267 915 17.10%
52 NuVision CU USA 5,839 335 5.43%
53 Pinnacle Bank SC Bank USA 5,045 39 0.77%
54 Vancity CU CAN 5,041 798 18.81%
55 Michigan State University CU USA 5,031 193 3.99%
56 US Bank Bank USA 4,879 825 20.35%
57 RBC Bank CAN 4,807 1,499 45.31%
58 Fifth Third Bank USA 4,721 641 15.71%
59 Mountain America CU USA 4,641 385 9.05%
60 Huntington Bank USA 4,622 270 6.20%
61 HSBC Bank UK 4,572 1,122 32.52%
62 BBVA Compass Bank USA 4,555 568 14.25%
63 Bankwest Bank AUS 4,412 421 10.55%
64 Kiwibank Bank NZ 4,213 272 6.90%
65 Wema Bank NIG 4,187 684 19.53%
66 SunTrust Bank USA 4,072 283 7.47%
67 Arvest Bank Bank USA 3,990 315 8.57%
68 North Shore Bank Bank USA 3,740 129 3.57%
69 Alliant CU USA 3,722 174 4.90%
70 Bellco (CO) CU USA 3,712 286 8.35%
71 Umpqua Bank USA 3,596 204 6.01%
72 Nationwide Building Society CU UK 3542 0 0.00%
73 Bank of Hawaii Bank USA 3,508 291 9.05%
74 South Carolina CU USA 3,475 64 1.88%
75 Triangle (NH) CU USA 3,445 3,069 816.22%
76 Advantis CU USA 3,394 73 2.20%
77 BECU CU USA 3,381 271 8.71%
78 Servus CU CAN 3,356 153 4.78%
79 Webster Bank USA 3,268 378 13.08%
80 Popular Community Bank Bank USA 3,254 1,417 77.14%
81 M&T Bank Bank USA 2,903 294 11.27%
82 America First (UT) CU USA 2,877 1,723 149.31%
83 Finance Center CU USA 2,801 161 6.10%
84 DBS Bank SG 2,792 47 1.71%
85 OnPoint CU USA 2,715 476 21.26%
86 Oklahoma Employees CU USA 2,695 96 3.69%
87 BOK Bank USA 2,693 164 6.48%
88 Coast Capital CU CAN 2,660 97 3.78%
89 Randolph-Brooks CU USA 2,585 229 9.72%
90 Northern Trust Bank USA 2,546 457 21.88%
91 Salal CU USA 2,449 93 3.95%
92 Union First Market Bank USA 2,388 126 5.57%
93 RBS Bank UK 2,379 345 16.96%
94 Ulster Bank IE 2,312 482 26.34%
95 United Nations FCU CU USA 2,304 510 28.43%
96 Seattle Metro CU USA 2,293 743 47.94%
97 1st Mariner Bank Bank USA 2,255 52 2.36%
98 Bank of Melbourne Bank AUS 2,241 227 11.27%
99 RaboDirect Bank IE 2,240 1,018 83.31%
100 United Bank for Africa Bank NIG 2,222 116 5.51%

Note: All data covers Twitter activity through April, May and June 2013.

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