Top 100 Retail Financial Institutions On Twitter

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 banks and credit unions on Twitter ranked by their total number of followers as of the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

Power 100 Main Menu Info Add Your Institution

Financial institutions first started dabbling with Twitter in 2007. In fact many banks and credit unions chose Twitter — not Facebook — as the first social network they engaged in. They’ve had six years to accrue their following, so The Financial Brand partnered with Social Media Explorer to see how the everyone is performing.

Twitter followers are much harder to come by than Facebook fans — 10 times harder to be precise. The top 100 financial institutions on Twitter have a combined total of 1.3 million followers, an average of 13,407. This is a sliver of what the top performing banks and credit unions on Facebook have been able to accomplish, where the average is 212,977 ‘Likes.’ The top three banks alone have seven times as many ‘Likes’ as the top 100 financial institutions have on Twitter totaled together.

A third of the financial institutions listed in the “Power 100 Twitter” rankings have more than 10,000 followers. There are only two credit unions with that many. Navy FCU (#26) has 12,285 followers, but they are edged out by an account left dormant by First Community (#25). It’s sad to see the world’s biggest credit union Twitter account abandoned.

Similar Lists:

Rank	Financial Institution	Type	Country	Most Twitter Followers	New Followers (Last 90 Days)	Follower Growth % (Last 90 Days)
1	BofA	Bank	USA	199,594	77,729	63.78%
2	Citi	Bank	USA	149,319	21,435	16.76%
3	Capital One	Bank	USA	74,703	6,440	9.43%
4	Goldman Sachs	Bank	USA	52,396	14,232	37.29%
5	GT Bank	Bank	NIG	51,976	10,805	26.24%
6	Wells Fargo	Bank	USA	44,117	7,399	20.15%
7	Capital One 360	Bank	USA	41,486	693	1.70%
8	Kotak Mahindra	Bank	IN	38,664	20,878	117.38%
9	FNB	Bank	SA	28,580	6,378	28.73%
10	Bank of Nova Scotia	Bank	CAN	23,468	9,876	72.66%
11	Chase	Bank	USA	22,279	116	0.52%
12	TD Canada	Bank	CAN	22,214	3,080	16.10%
13	Commonwealth	Bank	AUS	21,802	3,364	18.24%
14	Standard Chartered	Bank	UK	19,688	1,613	8.92%
15	Credit Suisse	Bank	CH	18,760	2,935	18.55%
16	TD Bank	Bank	USA	18,142	2,210	13.87%
17	NAB	Bank	AUS	17,213	1,994	13.10%
18	Standard Bank	Bank	SA	15,627	2,135	15.82%
19	Westpac	Bank	AUS	15,223	1,386	10.02%
20	Lloyds TSB	Bank	UK	15,092	3,147	26.35%
21	Virgin Money	Bank	UK	14,884	1,413	10.49%
22	Barclays	Bank	UK	13,844	3,409	32.67%
23	ING Direct	Bank	CAN	13,379	541	4.21%
24	Ally Bank	Bank	USA	13,270	1,433	12.11%
25	First Community (OR)	CU	USA	13,250	495	3.60%
26	Navy	CU	USA	12,285	5,490	80.79%
27	Nedbank	Bank	SA	12,234	2,216	22.12%
28	E*TRADE Bank	Bank	USA	11,883	38	0.32%
29	Coutts	Bank	UK	9,603	830	9.46%
30	Bank of the Philippine Islands	Bank	PH	9,569	3,006	45.80%
31	Allied Irish Bank	Bank	IE	9,555	3,716	63.64%
32	ASB	Bank	AUS	9,251	1,044	12.72%
33	ICICI Bank	Bank	IN	8,419	1,093	14.92%
34	PNC	Bank	USA	8,412	1,038	14.08%
35	Thrivent	CU	USA	8,314	1,809	27.81%
36	Silicon Valley Bank	Bank	USA	7,988	1,115	16.22%
37	Absa	Bank	SA	7,899	3,701	88.16%
38	HDFC	Bank	IN	7,794	517	7.10%
39	ANZ	Bank	AUS	7,652	1,323	20.90%
40	The Golden 1	CU	USA	7,564	138	1.79%
41	Bank of Montreal	Bank	CAN	7,417	1,045	16.40%
42	Regions	Bank	USA	6,870	924	15.54%
43	UBank	Bank	AUS	6,764	278	4.29%
44	Union	Bank	USA	6,724	58	0.87%
45	CIBC	Bank	CAN	6,707	1,301	24.07%
46	BNZ	Bank	NZ	6,671	713	11.97%
47	RBS Citizens	Bank	USA	6,408	1,375	27.32%
48	Citizens Bank (PA)	Bank	USA	6,403	1,437	28.94%
49	Investec	Bank	SA	6,382	2,154	50.95%
50	Co-Operatiive Bank	Bank	UK	6,313	1,187	23.16%
51	Capitec	Bank	SA	6,267	915	17.10%
52	NuVision	CU	USA	5,839	335	5.43%
53	Pinnacle Bank SC	Bank	USA	5,045	39	0.77%
54	Vancity	CU	CAN	5,041	798	18.81%
55	Michigan State University	CU	USA	5,031	193	3.99%
56	US Bank	Bank	USA	4,879	825	20.35%
57	RBC	Bank	CAN	4,807	1,499	45.31%
58	Fifth Third	Bank	USA	4,721	641	15.71%
59	Mountain America	CU	USA	4,641	385	9.05%
60	Huntington	Bank	USA	4,622	270	6.20%
61	HSBC	Bank	UK	4,572	1,122	32.52%
62	BBVA Compass	Bank	USA	4,555	568	14.25%
63	Bankwest	Bank	AUS	4,412	421	10.55%
64	Kiwibank	Bank	NZ	4,213	272	6.90%
65	Wema	Bank	NIG	4,187	684	19.53%
66	SunTrust	Bank	USA	4,072	283	7.47%
67	Arvest Bank	Bank	USA	3,990	315	8.57%
68	North Shore Bank	Bank	USA	3,740	129	3.57%
69	Alliant	CU	USA	3,722	174	4.90%
70	Bellco (CO)	CU	USA	3,712	286	8.35%
71	Umpqua	Bank	USA	3,596	204	6.01%
72	Nationwide Building Society	CU	UK	3542	0	0.00%
73	Bank of Hawaii	Bank	USA	3,508	291	9.05%
74	South Carolina	CU	USA	3,475	64	1.88%
75	Triangle (NH)	CU	USA	3,445	3,069	816.22%
76	Advantis	CU	USA	3,394	73	2.20%
77	BECU	CU	USA	3,381	271	8.71%
78	Servus	CU	CAN	3,356	153	4.78%
79	Webster	Bank	USA	3,268	378	13.08%
80	Popular Community Bank	Bank	USA	3,254	1,417	77.14%
81	M&T Bank	Bank	USA	2,903	294	11.27%
82	America First (UT)	CU	USA	2,877	1,723	149.31%
83	Finance Center	CU	USA	2,801	161	6.10%
84	DBS	Bank	SG	2,792	47	1.71%
85	OnPoint	CU	USA	2,715	476	21.26%
86	Oklahoma Employees	CU	USA	2,695	96	3.69%
87	BOK	Bank	USA	2,693	164	6.48%
88	Coast Capital	CU	CAN	2,660	97	3.78%
89	Randolph-Brooks	CU	USA	2,585	229	9.72%
90	Northern Trust	Bank	USA	2,546	457	21.88%
91	Salal	CU	USA	2,449	93	3.95%
92	Union First Market	Bank	USA	2,388	126	5.57%
93	RBS	Bank	UK	2,379	345	16.96%
94	Ulster	Bank	IE	2,312	482	26.34%
95	United Nations FCU	CU	USA	2,304	510	28.43%
96	Seattle Metro	CU	USA	2,293	743	47.94%
97	1st Mariner Bank	Bank	USA	2,255	52	2.36%
98	Bank of Melbourne	Bank	AUS	2,241	227	11.27%
99	RaboDirect	Bank	IE	2,240	1,018	83.31%
100	United Bank for Africa	Bank	NIG	2,222	116	5.51%

Note: All data covers Twitter activity through April, May and June 2013.

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