Top 100 Most Liked Banks on Facebook

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 banks on Facebook ranked by their total number of ‘Likes’ for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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The most successful banks on Facebook hail from a dozen different countries around the globe — from North America to the Asia/Pacific region.

Only 20% of the top 100 have amassed a Facebook fan base greater than 100,000 ‘Likes.’ It only takes 4,300 fans to crack into the “Power 100 Bank Facebook Likes” list, which in itself makes a pretty significant statement. Assuming there are roughly 4,500 banks on Facebook, that means that only 2.2% will have over 4K fans.

Facebook growth cannot be taken for granted. You will not add new ‘Likes’ simply for showing up. Nine of the top 100 banks on Facebook experienced negative growth. Some lost only a small percentage of their overall fan base, while others lost larger and more significant chunks.

Banks With The Most Facebook ‘Likes’

Rank	Bank	Area	Most Facebook Likes	New Likes (Last 90 Days)	Growth in Likes (Last 90 Days)
1	Chase	USA	3,794,363	-49,631	-1.29%
2	Capital One	USA	2,886,260	-39,887	-1.36%
3	ICICI Bank	IN	2,279,021	404,213	21.56%
4	HDFC	IN	1,585,454	48,383	3.15%
5	Axis	IN	1,311,641	328,065	33.35%
6	GT Bank	NIG	1,239,860	194,568	18.61%
7	BofA	USA	1,013,123	169,625	20.11%
8	Citi	USA	736,466	60,625	8.97%
9	Wells Fargo	USA	522,071	26,896	5.43%
10	Commonwealth	AUS	443,838	84,026	23.35%
11	FNB	SA	387,253	50,584	15.02%
12	TD Bank	USA	311,253	219,456	239.07%
13	Bank of Nova Scotia	CAN	215,698	47,073	27.92%
14	Barclays	UK	215,559	114,277	112.83%
15	Bank of the Philippine Islands	PH	203,070	23,204	12.90%
16	RBC	CAN	131,309	6,941	5.58%
17	Standard Chartered	UK	130,543	42,338	48.00%
18	PNC	USA	129,088	16,698	14.86%
19	HSBC	UK	113,737	692	0.61%
20	Absa	SA	104,944	8,774	9.12%
21	US Bank	USA	100,922	12,383	13.99%
22	NAB	AUS	99,486	4,875	5.15%
23	Ally Bank	USA	95,943	16,648	21.00%
24	ING Vysya	IN	80,995	59,064	269.32%
25	BBVA Compass	USA	80,172	15,648	24.25%
26	Capitec	SA	79,220	15,200	23.74%
27	ASB	AUS	69,442	2,693	4.03%
28	Santander	UK	68,994	4,648	7.22%
29	E*TRADE Bank	USA	68,561	16,947	32.83%
30	United Bank for Africa	NIG	67,306	2,514	3.88%
31	Lloyds TSB	UK	65,207	-832	-1.26%
32	Capital One 360	USA	63,837	-343	-0.53%
33	Kotak Mahindra	IN	63,711	3,578	5.95%
34	Westpac	AUS	60,301	18,783	45.24%
35	Credit Suisse	CH	57,730	1,840	3.29%
36	ANZ	AUS	41,741	20,780	99.14%
37	Wema	NIG	39,249	177	0.45%
38	Bank of Montreal	CAN	36,645	9,827	36.64%
39	CIBC	CAN	34,630	30,517	741.96%
40	OCBC	SG	34,312	11,667	51.52%
41	Nedbank	SA	30,851	17,266	127.10%
42	Co-Operatiive Bank	UK	27,828	799	2.96%
43	First Direct	UK	27,699	808	3.00%
44	ING Direct	CAN	27,643	4,583	19.87%
45	Goldman Sachs	USA	26,314	1,470	5.92%
46	Bank of the West	USA	25,520	1,883	7.97%
47	BMO Harris	USA	25,498	4,164	19.52%
48	Bank of Melbourne	AUS	24,850	1,198	5.07%
49	Nevada State Bank	USA	23,324	443	1.86%
50	PC Financial	CAN	23,288	1,434	6.56%
51	SunTrust	USA	22,749	2,734	13.66%
52	Union	USA	22,722	680	3.09%
53	Regions	USA	22,702	2,558	12.70%
54	UBank	AUS	22,434	433	1.97%
55	RBS Citizens	USA	22,333	442	2.02%
56	Citizens Bank (PA)	USA	22,332	466	2.13%
57	Bankwest	AUS	21,618	10,258	90.30%
58	Umpqua	USA	21,222	5,908	38.58%
59	FirstBank	USA	19,825	3,931	24.73%
60	National Bank of Canada	CAN	19,353	2,287	13.40%
61	Bank of Ann Arbor	USA	17,983	-323	-1.76%
62	Iberia	USA	17,743	6,588	59.06%
63	Virgin Money	UK	17,149	646	3.91%
64	Standard Bank	SA	17,059	2,919	20.64%
65	DBS	SG	16,907	1,755	11.58%
66	Arvest Bank	USA	16,070	745	4.86%
67	Kiwibank	NZ	16,037	3,241	25.33%
68	Fifth Third	USA	15,855	760	5.03%
69	Huntington	USA	15,791	447	2.91%
70	Zions Bank	USA	15,513	2,560	19.76%
71	First Tennessee	USA	15,385	148	0.97%
72	Bank of Hawaii	USA	14,988	2,092	16.22%
73	BNZ	NZ	14,028	3,669	35.42%
74	Popular Community Bank	USA	13,793	2,774	25.17%
75	Eastern Bank	USA	13,645	523	3.99%
76	BB&T	USA	13,256	4,430	50.19%
77	Heritage	AUS	12,388	-108	-0.86%
78	RBS	UK	12,070	2,077	20.78%
79	TCF	USA	11,603	132	1.15%
80	FirstMerit	USA	10,516	2,045	24.14%
81	Investec	SA	10,361	4,157	67.01%
82	First National (WI)	USA	10,084	472	4.91%
83	RaboDirect	IE	8,516	492	6.13%
84	Allied Irish Bank	IE	8,488	4,590	117.75%
85	First Security (AR)	USA	8,289	2,050	32.86%
86	Bendigo	AUS	8,133	5,345	191.71%
87	MB Financial	USA	7,487	555	8.01%
88	KeyBank	USA	7,450	2,508	50.75%
89	TSB Bank	NZ	7,373	646	9.60%
90	INTRUST	USA	6,476	936	16.90%
91	National Bank of Arizona	USA	6,149	-12	-0.19%
92	UMB	USA	6,128	-63	-1.02%
93	Horizon Bank	USA	5,899	149	2.59%
94	Bank of Missouri	USA	5,550	656	13.40%
95	Bremer Bank	USA	5,534	-72	-1.28%
96	Paducah Bank	USA	5,316	88	1.68%
97	Keystone	NIG	5,271	335	6.79%
98	Susquehanna Bank	USA	5,179	108	2.13%
99	Happy State	USA	4,291	1,118	35.23%
100	Kleberg	USA	4,222	431	11.37%