Top 100 Most Liked Banks on Facebook
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
Here are the top 100 banks on Facebook ranked by their total number of ‘Likes’ for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.
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Similar Lists:
- Top 100 Most Liked Retail Financial Institutions on Facebook (Q2 2013)
- Top 100 Banks Adding The Most New Facebook Likes (Q2 2013)
- Top 100 Fastest Growing Banks on Facebook (Q2 2013)
- Top 100 Most Liked Credit Unions on Facebook (Q2 2013)
The most successful banks on Facebook hail from a dozen different countries around the globe — from North America to the Asia/Pacific region.
Only 20% of the top 100 have amassed a Facebook fan base greater than 100,000 ‘Likes.’ It only takes 4,300 fans to crack into the “Power 100 Bank Facebook Likes” list, which in itself makes a pretty significant statement. Assuming there are roughly 4,500 banks on Facebook, that means that only 2.2% will have over 4K fans.
Facebook growth cannot be taken for granted. You will not add new ‘Likes’ simply for showing up. Nine of the top 100 banks on Facebook experienced negative growth. Some lost only a small percentage of their overall fan base, while others lost larger and more significant chunks.
Banks With The Most Facebook ‘Likes’
Rank | Bank | Area | Most Likes |
New Likes (Last 90 Days) |
Growth in Likes (Last 90 Days) |
---|---|---|---|---|---|
1 | Chase | USA | 3,794,363 | -49,631 | -1.29% |
2 | Capital One | USA | 2,886,260 | -39,887 | -1.36% |
3 | ICICI Bank | IN | 2,279,021 | 404,213 | 21.56% |
4 | HDFC | IN | 1,585,454 | 48,383 | 3.15% |
5 | Axis | IN | 1,311,641 | 328,065 | 33.35% |
6 | GT Bank | NIG | 1,239,860 | 194,568 | 18.61% |
7 | BofA | USA | 1,013,123 | 169,625 | 20.11% |
8 | Citi | USA | 736,466 | 60,625 | 8.97% |
9 | Wells Fargo | USA | 522,071 | 26,896 | 5.43% |
10 | Commonwealth | AUS | 443,838 | 84,026 | 23.35% |
11 | FNB | SA | 387,253 | 50,584 | 15.02% |
12 | TD Bank | USA | 311,253 | 219,456 | 239.07% |
13 | Bank of Nova Scotia | CAN | 215,698 | 47,073 | 27.92% |
14 | Barclays | UK | 215,559 | 114,277 | 112.83% |
15 | Bank of the Philippine Islands |
PH | 203,070 | 23,204 | 12.90% |
16 | RBC | CAN | 131,309 | 6,941 | 5.58% |
17 | Standard Chartered | UK | 130,543 | 42,338 | 48.00% |
18 | PNC | USA | 129,088 | 16,698 | 14.86% |
19 | HSBC | UK | 113,737 | 692 | 0.61% |
20 | Absa | SA | 104,944 | 8,774 | 9.12% |
21 | US Bank | USA | 100,922 | 12,383 | 13.99% |
22 | NAB | AUS | 99,486 | 4,875 | 5.15% |
23 | Ally Bank | USA | 95,943 | 16,648 | 21.00% |
24 | ING Vysya | IN | 80,995 | 59,064 | 269.32% |
25 | BBVA Compass | USA | 80,172 | 15,648 | 24.25% |
26 | Capitec | SA | 79,220 | 15,200 | 23.74% |
27 | ASB | AUS | 69,442 | 2,693 | 4.03% |
28 | Santander | UK | 68,994 | 4,648 | 7.22% |
29 | E*TRADE Bank | USA | 68,561 | 16,947 | 32.83% |
30 | United Bank for Africa | NIG | 67,306 | 2,514 | 3.88% |
31 | Lloyds TSB | UK | 65,207 | -832 | -1.26% |
32 | Capital One 360 | USA | 63,837 | -343 | -0.53% |
33 | Kotak Mahindra | IN | 63,711 | 3,578 | 5.95% |
34 | Westpac | AUS | 60,301 | 18,783 | 45.24% |
35 | Credit Suisse | CH | 57,730 | 1,840 | 3.29% |
36 | ANZ | AUS | 41,741 | 20,780 | 99.14% |
37 | Wema | NIG | 39,249 | 177 | 0.45% |
38 | Bank of Montreal | CAN | 36,645 | 9,827 | 36.64% |
39 | CIBC | CAN | 34,630 | 30,517 | 741.96% |
40 | OCBC | SG | 34,312 | 11,667 | 51.52% |
41 | Nedbank | SA | 30,851 | 17,266 | 127.10% |
42 | Co-Operatiive Bank | UK | 27,828 | 799 | 2.96% |
43 | First Direct | UK | 27,699 | 808 | 3.00% |
44 | ING Direct | CAN | 27,643 | 4,583 | 19.87% |
45 | Goldman Sachs | USA | 26,314 | 1,470 | 5.92% |
46 | Bank of the West | USA | 25,520 | 1,883 | 7.97% |
47 | BMO Harris | USA | 25,498 | 4,164 | 19.52% |
48 | Bank of Melbourne | AUS | 24,850 | 1,198 | 5.07% |
49 | Nevada State Bank | USA | 23,324 | 443 | 1.86% |
50 | PC Financial | CAN | 23,288 | 1,434 | 6.56% |
51 | SunTrust | USA | 22,749 | 2,734 | 13.66% |
52 | Union | USA | 22,722 | 680 | 3.09% |
53 | Regions | USA | 22,702 | 2,558 | 12.70% |
54 | UBank | AUS | 22,434 | 433 | 1.97% |
55 | RBS Citizens | USA | 22,333 | 442 | 2.02% |
56 | Citizens Bank (PA) | USA | 22,332 | 466 | 2.13% |
57 | Bankwest | AUS | 21,618 | 10,258 | 90.30% |
58 | Umpqua | USA | 21,222 | 5,908 | 38.58% |
59 | FirstBank | USA | 19,825 | 3,931 | 24.73% |
60 | National Bank of Canada | CAN | 19,353 | 2,287 | 13.40% |
61 | Bank of Ann Arbor | USA | 17,983 | -323 | -1.76% |
62 | Iberia | USA | 17,743 | 6,588 | 59.06% |
63 | Virgin Money | UK | 17,149 | 646 | 3.91% |
64 | Standard Bank | SA | 17,059 | 2,919 | 20.64% |
65 | DBS | SG | 16,907 | 1,755 | 11.58% |
66 | Arvest Bank | USA | 16,070 | 745 | 4.86% |
67 | Kiwibank | NZ | 16,037 | 3,241 | 25.33% |
68 | Fifth Third | USA | 15,855 | 760 | 5.03% |
69 | Huntington | USA | 15,791 | 447 | 2.91% |
70 | Zions Bank | USA | 15,513 | 2,560 | 19.76% |
71 | First Tennessee | USA | 15,385 | 148 | 0.97% |
72 | Bank of Hawaii | USA | 14,988 | 2,092 | 16.22% |
73 | BNZ | NZ | 14,028 | 3,669 | 35.42% |
74 | Popular Community Bank | USA | 13,793 | 2,774 | 25.17% |
75 | Eastern Bank | USA | 13,645 | 523 | 3.99% |
76 | BB&T | USA | 13,256 | 4,430 | 50.19% |
77 | Heritage | AUS | 12,388 | -108 | -0.86% |
78 | RBS | UK | 12,070 | 2,077 | 20.78% |
79 | TCF | USA | 11,603 | 132 | 1.15% |
80 | FirstMerit | USA | 10,516 | 2,045 | 24.14% |
81 | Investec | SA | 10,361 | 4,157 | 67.01% |
82 | First National (WI) | USA | 10,084 | 472 | 4.91% |
83 | RaboDirect | IE | 8,516 | 492 | 6.13% |
84 | Allied Irish Bank | IE | 8,488 | 4,590 | 117.75% |
85 | First Security (AR) | USA | 8,289 | 2,050 | 32.86% |
86 | Bendigo | AUS | 8,133 | 5,345 | 191.71% |
87 | MB Financial | USA | 7,487 | 555 | 8.01% |
88 | KeyBank | USA | 7,450 | 2,508 | 50.75% |
89 | TSB Bank | NZ | 7,373 | 646 | 9.60% |
90 | INTRUST | USA | 6,476 | 936 | 16.90% |
91 | National Bank of Arizona | USA | 6,149 | -12 | -0.19% |
92 | UMB | USA | 6,128 | -63 | -1.02% |
93 | Horizon Bank | USA | 5,899 | 149 | 2.59% |
94 | Bank of Missouri | USA | 5,550 | 656 | 13.40% |
95 | Bremer Bank | USA | 5,534 | -72 | -1.28% |
96 | Paducah Bank | USA | 5,316 | 88 | 1.68% |
97 | Keystone | NIG | 5,271 | 335 | 6.79% |
98 | Susquehanna Bank | USA | 5,179 | 108 | 2.13% |
99 | Happy State | USA | 4,291 | 1,118 | 35.23% |
100 | Kleberg | USA | 4,222 | 431 | 11.37% |
Note: All data covers Facebook activity through April, May and June 2013.