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Power 100 Social Media Rankings for Credit Unions

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

Here are the top 100 credit unions on Facebook, Twitter and YouTube ranked by their Power 100 score for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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social_media_power_100_credit_unionsAll but seven of the world’s most active credit unions in the three major social networks come from the U.S., and the majority are among the largest by assets.

Navy FCU is the biggest credit union in the world — and by a wide margin — so it’s no surprise that they are in the #1 position. They accomplish this by having a solid presence in all social channels. What is very surprising, however, is that Pentagon FCU, the third-largest credit union on earth, ranks only #90, and SECU, the only credit union smaller than Navy isn’t even on the list.

Credit unions have the most social traction on Facebook, where successful institutions are seeing around 5,000 ‘Likes’ and an engagement rate hovering around 4.0% — pretty good. Credit unions doing well on Twitter have approximately 1,500 followers and have sent 1,750 tweets. But YouTube is a struggle, where even the best credit unions can only muster between 50,000 and as few as 7,500 video views.

Financial industry insiders might assume that credit unions — with their feel-good community vibe — would have enjoyed relative success with social media compared to their bank brethren, but that’s not necessarily the case. While they’ve been early pioneers in social spaces, they haven’t reaped many of the rewards. Considering many have been horsing around with various social platforms for over six years, many can’t seem to build any kind of following.

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The Top 100 Credit Unions Using Social Media

Credit Union Area Facebook
Likes		 Facebook
Eng. Rate		 Twitter
Followers		 Tweets
Sent		 YouTube
Views		 Power
100
Total Score
1 Navy USA 731,758 5.07% 12,285 2,411 351,212 634
2 Thrivent USA 207,264 3.48% 8,314 2,455 41,507 175
3 Mountain America USA 93,490 0.64% 4,641 925 17,117 74
4 Credit Union Australia AUS 77,531 0.16% N/A N/A 6,991 53
5 America First (UT) USA 60,914 3.11% 2,877 2,096 10,592 52
6 Firstmark USA 7,120 32.91% 1,537 1,672 7,621 49
7 I-C USA 1,170 1.97% N/A N/A 637,837 47
8 The Golden 1 USA 36,870 1.23% 7,564 1,099 1,190 41
9 GTE Financial USA 10,565 22.39% 417 1,290 7,033 36
10 OnPoint USA 26,416 1.59% 2,715 7,178 5,979 31
11 Vancity CAN 5,033 4.69% 5,041 6,043 91,549 30
12 Nationwide Building Society UK 10,838 3.01% 3542 4692 98827 30
13 First Community (OR) USA 207 1.93% 13,250 2,156 N/A 29
14 First Tech USA 2,574 5.48% 861 906 327,059 27
15 Randolph-Brooks USA 5,152 21.55% 2,585 5,080 12,051 27
16 BECU USA 16,638 0.86% 3,381 1,318 54,608 24
17 Suncoast Schools USA 28,894 1.44% 99 1 15,927 23
18 South Carolina USA 2,345 0.09% 3,475 6,713 91,928 23
19 Servus CAN 1,343 4.10% 3,356 6,959 97,484 23
20 Oklahoma Employees USA 882 5.22% 2,695 16,433 N/A 23
21 VyStar USA 4,383 26.12% 655 1,800 5,070 22
22 San Diego County USA 15,389 2.40% 399 736 105,823 20
23 Bellco (CO) USA 3,706 2.70% 3,712 2,915 69,839 20
24 Alliant USA 12,561 0.15% 3,722 2,391 6,538 20
25 Elevations USA 9,083 0.77% 1,175 802 141,324 20
26 Advantis USA 10,837 5.13% 3,394 3,480 5,854 19
27 Spokane Teachers USA 5,217 5.96% 2,030 4,937 73,948 19
28 Michigan State University USA 8,408 1.88% 5,031 2,842 N/A 19
29 Genisys USA 4,467 21.04% 1,458 2,130 N/A 18
30 Kinecta USA 15,752 3.00% 2,078 1,644 5,632 18
31 Coast Capital CAN 7,901 0.22% 2,660 2,023 50,025 17
32 IBM SE USA 6,461 16.38% 712 384 725 15
33 Servus CAN 16,079 0.85% 1,426 936 N/A 15
34 NuVision USA 3,324 1.05% 5,839 379 1,269 14
35 Scott USA 15,790 0.20% 514 1,069 12,146 14
36 Veridian USA 11,753 3.10% 678 1,187 31,857 13
37 Polish CAN 122 0.00% 117 116 156,176 13
38 My Community (TX) USA 1,154 9.79% 2,118 7,068 64 13
39 Desert Schools USA 10,540 1.53% 888 2,898 3,765 12
40 Central Florida Educators USA 6,095 7.33% 1,203 1,211 4,965 12
41 Coastal USA 9,305 0.48% 1,787 1,665 788 12
42 Educators (WI) USA 5,155 6.23% 1,206 4,217 2,509 12
43 Travis USA 12,117 0.40% 583 1,111 11,166 11
44 Founders USA 14,007 3.06% 328 627 368 11
45 TDECU USA 4,349 1.84% 2,044 4,194 N/A 11
46 Island Savings CAN 7,218 3.88% 1,837 1,835 N/A 11
47 Grow Financial USA 5,196 7.01% 1,028 2,061 16,974 11
48 SchoolsFirst USA 13,512 2.00% 522 381 N/A 11
49 Community America USA 5,336 1.52% 1,159 3,456 11,165 11
50 AffinityPlus USA 3,954 8.14% 500 681 53,616 10
51 Delta Community USA 7,627 1.22% 1,293 579 12,529 10
52 Bethpage USA 7,605 1.67% 681 2,333 2,228 9
53 Lake Michigan USA 5,668 2.03% 1,798 1,227 4,568 9
54 Salal USA 288 0.35% 2,449 4,109 907 9
55 Vantage (MS) USA 894 1.34% 4,652 1,713 43,740 9
56 U. T. USA 1,956 0.36% 1,559 4,082 6,774 9
57 Michigan First USA 1,360 2.57% 612 2,529 37,756 9
58 Lake Trust USA 1,110 5.41% 1,049 4,804 9,813 9
59 Finance Center USA 536 8.21% 2,801 2,750 9
60 Triangle (NH) USA 1,282 4.60% 440 3,445 2,561 8
61 Ent USA 2,384 5.62% 2,214 1,744 1,019 8
62 Fairwinds USA 9,327 1.29% 326 424 5,531 8
63 Allegiance USA 1,056 8.24% 1,276 3,499 9,786 8
64 Mission USA 3,308 1.00% 1,757 2,188 1,917 8
65 Redwood USA 7,509 3.38% 977 477 2,940 8
66 Georgia’s Own USA 8,140 3.42% 523 525 6,902 8
67 Robins USA 8,835 0.23% 701 262 4,361 8
68 Numerica USA 6,177 1.05% 845 1,768 1,383 8
69 Chartway USA 3,737 1.28% 1,034 2,376 7,837 8
70 Wings USA 3,690 1.41% 2,194 784 N/A 8
71 SunState USA 11,260 0.75% N/A N/A N/A 8
72 Idaho Central USA 7,412 3.29% 428 908 2,619 8
73 Seattle Metro USA 1,120 1.70% 2,293 868 11,600 7
74 First Commerce USA 2,057 1.31% 1,418 3,219 N/A 7
75 State Employees (NY) USA 3,975 1.91% 1,729 775 4,475 7
76 Washington State Employees USA 6,223 7.86% 317 501 466 7
77 Tinker USA 3,608 2.47% 1,755 1,208 N/A 7
78 Virginia USA 5,522 3.68% 525 503 21,128 7
79 Pennsylvania State Employees USA 2,838 4.93% 1,165 1,337 7,063 7
80 Three Rivers (IN) USA 902 5.21% 509 1,915 37,010 7
81 Assemblies of God USA 6,623 7.37% 309 123 1,319 7
82 A+ USA 1,860 2.20% 1,302 2,822 3,737 7
83 Educational Employees (CA) USA 4,882 3.15% 972 823 7,486 7
84 Neighbors (MO) USA 3,780 0.53% 1,135 2,135 759 7
85 Michigan First USA 1,859 0.65% 1,670 2,015 3,948 7
86 Evolve USA 1,622 5.49% 863 2,470 12,609 7
87 South Carolina USA 3,681 0.98% 597 3,189 N/A 7
88 Palmetto Citizens USA 4,245 2.52% 839 1,200 14,261 7
89 Wright-Patt USA 1,663 3.13% 1,078 1,877 14,858 7
90 Pentagon USA 6,937 3.95% 688 239 N/A 7
91 Summit (WI) USA 1,877 1.44% 1,145 1,048 21,564 7
92 TruMark USA 4,072 0.69% 991 1,947 N/A 7
93 American Heritage USA 4,385 2.12% 1,149 1,214 N/A 7
94 Citizens Equity First USA 8,983 3.13% 3 1 N/A 6
95 One Nevada USA 1,608 1.68% 1,294 2,118 5,678 6
96 Credit Union of Ohio USA 1,972 0.15% 1,272 1,872 7,388 6
97 Amplify USA 1,530 0.33% 1,683 1,082 9,148 6
98 Eli Lilly USA 1,791 0.67% 1,066 1,462 17,176 6
99 United Nations FCU USA 2,150 1.91% 2,304 201 N/A 6
100 Allegacy USA 2,046 2.30% 999 1,255 11,476 6

Note: All data covers social media activity through April, May and June 2013.

This article was originally published on July 8, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Stephen says:
    July 15, 2013 at 9:33 am

    There were 2 CUs from South Carolina mentioned but only referenced with “South Carolina” as the name. Is there any way to get more information or the full name regarding the SC credit unions that made the top 100 list? Any help is much appreciated. Thanks.

  2. Jeffry Pilcher Editor says:
    July 15, 2013 at 10:07 am

    Stephen,

    Both references are to the same credit union: “South Carolina FCU.” One is for their main corporate accounts, the other is for their Young & Free project, which is handled separately from their corporate stuff.

    All credit unions are listed using their official name (as it appears in the NCUA database). Just add “Credit Union” or “FCU” to each one and you’ll have the correct name.

  3. Stephen says:
    July 15, 2013 at 10:11 am

    Thanks for clarifying the South Carolina CUs info. I was thrilled to see SC credit unions making the effort and showing up in such a great list.

  4. Dawn says:
    August 7, 2013 at 7:07 am

    Would love to see a columb by state to see which state’s credit unions are leading the way.

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