Power 100 Social Media Rankings for Credit Unions

Here are the top 100 credit unions on Facebook, Twitter and YouTube ranked by their Power 100 score for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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All but seven of the world’s most active credit unions in the three major social networks come from the U.S., and the majority are among the largest by assets.

Navy FCU is the biggest credit union in the world — and by a wide margin — so it’s no surprise that they are in the #1 position. They accomplish this by having a solid presence in all social channels. What is very surprising, however, is that Pentagon FCU, the third-largest credit union on earth, ranks only #90, and SECU, the only credit union smaller than Navy isn’t even on the list.

Credit unions have the most social traction on Facebook, where successful institutions are seeing around 5,000 ‘Likes’ and an engagement rate hovering around 4.0% — pretty good. Credit unions doing well on Twitter have approximately 1,500 followers and have sent 1,750 tweets. But YouTube is a struggle, where even the best credit unions can only muster between 50,000 and as few as 7,500 video views.

Financial industry insiders might assume that credit unions — with their feel-good community vibe — would have enjoyed relative success with social media compared to their bank brethren, but that’s not necessarily the case. While they’ve been early pioneers in social spaces, they haven’t reaped many of the rewards. Considering many have been horsing around with various social platforms for over six years, many can’t seem to build any kind of following.

Similar Lists:

The Top 100 Credit Unions Using Social Media

	Credit Union	Area	Facebook Likes	Facebook Eng. Rate	Twitter Followers	Tweets Sent	YouTube Views	Power 100 Total Score
1	Navy	USA	731,758	5.07%	12,285	2,411	351,212	634
2	Thrivent	USA	207,264	3.48%	8,314	2,455	41,507	175
3	Mountain America	USA	93,490	0.64%	4,641	925	17,117	74
4	Credit Union Australia	AUS	77,531	0.16%	N/A	N/A	6,991	53
5	America First (UT)	USA	60,914	3.11%	2,877	2,096	10,592	52
6	Firstmark	USA	7,120	32.91%	1,537	1,672	7,621	49
7	I-C	USA	1,170	1.97%	N/A	N/A	637,837	47
8	The Golden 1	USA	36,870	1.23%	7,564	1,099	1,190	41
9	GTE Financial	USA	10,565	22.39%	417	1,290	7,033	36
10	OnPoint	USA	26,416	1.59%	2,715	7,178	5,979	31
11	Vancity	CAN	5,033	4.69%	5,041	6,043	91,549	30
12	Nationwide Building Society	UK	10,838	3.01%	3542	4692	98827	30
13	First Community (OR)	USA	207	1.93%	13,250	2,156	N/A	29
14	First Tech	USA	2,574	5.48%	861	906	327,059	27
15	Randolph-Brooks	USA	5,152	21.55%	2,585	5,080	12,051	27
16	BECU	USA	16,638	0.86%	3,381	1,318	54,608	24
17	Suncoast Schools	USA	28,894	1.44%	99	1	15,927	23
18	South Carolina	USA	2,345	0.09%	3,475	6,713	91,928	23
19	Servus	CAN	1,343	4.10%	3,356	6,959	97,484	23
20	Oklahoma Employees	USA	882	5.22%	2,695	16,433	N/A	23
21	VyStar	USA	4,383	26.12%	655	1,800	5,070	22
22	San Diego County	USA	15,389	2.40%	399	736	105,823	20
23	Bellco (CO)	USA	3,706	2.70%	3,712	2,915	69,839	20
24	Alliant	USA	12,561	0.15%	3,722	2,391	6,538	20
25	Elevations	USA	9,083	0.77%	1,175	802	141,324	20
26	Advantis	USA	10,837	5.13%	3,394	3,480	5,854	19
27	Spokane Teachers	USA	5,217	5.96%	2,030	4,937	73,948	19
28	Michigan State University	USA	8,408	1.88%	5,031	2,842	N/A	19
29	Genisys	USA	4,467	21.04%	1,458	2,130	N/A	18
30	Kinecta	USA	15,752	3.00%	2,078	1,644	5,632	18
31	Coast Capital	CAN	7,901	0.22%	2,660	2,023	50,025	17
32	IBM SE	USA	6,461	16.38%	712	384	725	15
33	Servus	CAN	16,079	0.85%	1,426	936	N/A	15
34	NuVision	USA	3,324	1.05%	5,839	379	1,269	14
35	Scott	USA	15,790	0.20%	514	1,069	12,146	14
36	Veridian	USA	11,753	3.10%	678	1,187	31,857	13
37	Polish	CAN	122	0.00%	117	116	156,176	13
38	My Community (TX)	USA	1,154	9.79%	2,118	7,068	64	13
39	Desert Schools	USA	10,540	1.53%	888	2,898	3,765	12
40	Central Florida Educators	USA	6,095	7.33%	1,203	1,211	4,965	12
41	Coastal	USA	9,305	0.48%	1,787	1,665	788	12
42	Educators (WI)	USA	5,155	6.23%	1,206	4,217	2,509	12
43	Travis	USA	12,117	0.40%	583	1,111	11,166	11
44	Founders	USA	14,007	3.06%	328	627	368	11
45	TDECU	USA	4,349	1.84%	2,044	4,194	N/A	11
46	Island Savings	CAN	7,218	3.88%	1,837	1,835	N/A	11
47	Grow Financial	USA	5,196	7.01%	1,028	2,061	16,974	11
48	SchoolsFirst	USA	13,512	2.00%	522	381	N/A	11
49	Community America	USA	5,336	1.52%	1,159	3,456	11,165	11
50	AffinityPlus	USA	3,954	8.14%	500	681	53,616	10
51	Delta Community	USA	7,627	1.22%	1,293	579	12,529	10
52	Bethpage	USA	7,605	1.67%	681	2,333	2,228	9
53	Lake Michigan	USA	5,668	2.03%	1,798	1,227	4,568	9
54	Salal	USA	288	0.35%	2,449	4,109	907	9
55	Vantage (MS)	USA	894	1.34%	4,652	1,713	43,740	9
56	U. T.	USA	1,956	0.36%	1,559	4,082	6,774	9
57	Michigan First	USA	1,360	2.57%	612	2,529	37,756	9
58	Lake Trust	USA	1,110	5.41%	1,049	4,804	9,813	9
59	Finance Center	USA	536	8.21%	2,801	2,750	9
60	Triangle (NH)	USA	1,282	4.60%	440	3,445	2,561	8
61	Ent	USA	2,384	5.62%	2,214	1,744	1,019	8
62	Fairwinds	USA	9,327	1.29%	326	424	5,531	8
63	Allegiance	USA	1,056	8.24%	1,276	3,499	9,786	8
64	Mission	USA	3,308	1.00%	1,757	2,188	1,917	8
65	Redwood	USA	7,509	3.38%	977	477	2,940	8
66	Georgia’s Own	USA	8,140	3.42%	523	525	6,902	8
67	Robins	USA	8,835	0.23%	701	262	4,361	8
68	Numerica	USA	6,177	1.05%	845	1,768	1,383	8
69	Chartway	USA	3,737	1.28%	1,034	2,376	7,837	8
70	Wings	USA	3,690	1.41%	2,194	784	N/A	8
71	SunState	USA	11,260	0.75%	N/A	N/A	N/A	8
72	Idaho Central	USA	7,412	3.29%	428	908	2,619	8
73	Seattle Metro	USA	1,120	1.70%	2,293	868	11,600	7
74	First Commerce	USA	2,057	1.31%	1,418	3,219	N/A	7
75	State Employees (NY)	USA	3,975	1.91%	1,729	775	4,475	7
76	Washington State Employees	USA	6,223	7.86%	317	501	466	7
77	Tinker	USA	3,608	2.47%	1,755	1,208	N/A	7
78	Virginia	USA	5,522	3.68%	525	503	21,128	7
79	Pennsylvania State Employees	USA	2,838	4.93%	1,165	1,337	7,063	7
80	Three Rivers (IN)	USA	902	5.21%	509	1,915	37,010	7
81	Assemblies of God	USA	6,623	7.37%	309	123	1,319	7
82	A+	USA	1,860	2.20%	1,302	2,822	3,737	7
83	Educational Employees (CA)	USA	4,882	3.15%	972	823	7,486	7
84	Neighbors (MO)	USA	3,780	0.53%	1,135	2,135	759	7
85	Michigan First	USA	1,859	0.65%	1,670	2,015	3,948	7
86	Evolve	USA	1,622	5.49%	863	2,470	12,609	7
87	South Carolina	USA	3,681	0.98%	597	3,189	N/A	7
88	Palmetto Citizens	USA	4,245	2.52%	839	1,200	14,261	7
89	Wright-Patt	USA	1,663	3.13%	1,078	1,877	14,858	7
90	Pentagon	USA	6,937	3.95%	688	239	N/A	7
91	Summit (WI)	USA	1,877	1.44%	1,145	1,048	21,564	7
92	TruMark	USA	4,072	0.69%	991	1,947	N/A	7
93	American Heritage	USA	4,385	2.12%	1,149	1,214	N/A	7
94	Citizens Equity First	USA	8,983	3.13%	3	1	N/A	6
95	One Nevada	USA	1,608	1.68%	1,294	2,118	5,678	6
96	Credit Union of Ohio	USA	1,972	0.15%	1,272	1,872	7,388	6
97	Amplify	USA	1,530	0.33%	1,683	1,082	9,148	6
98	Eli Lilly	USA	1,791	0.67%	1,066	1,462	17,176	6
99	United Nations FCU	USA	2,150	1.91%	2,304	201	N/A	6
100	Allegacy	USA	2,046	2.30%	999	1,255	11,476	6

Note: All data covers social media activity through April, May and June 2013.