Power 100 Social Media Rankings for Banks

Here are the top 100 retail banks on Facebook, Twitter and YouTube ranked by their Power 100 score for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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social_media_power_100_banksA bank with trillions in assets has a much easier time amassing a few million followers in social channels, but there are only a few of those. Everyone else in the banking sector has had to work diligently to build the social media community they have today.

The most successful banks on social networks today have a median 23,306 ‘Likes.’ They have sent 3,392 tweets to 4,764 Twitter followers. And they have nearly 150,000 video views on YouTube.

While most financial institutions only excel in one social channel (if that), the majority of banks in this Power 100 list are strong in at least two. Facebook may be the world’s biggest social network, but a bank doesn’t necessarily have to have a page with a gazillion fans to be included in this list. While the highest ranked banks have over 1 million ‘Likes,’ some in the list have around 1,000 ‘Likes’ and one has even less than that. Same thing with Twitter. A dozen of those listed in the “Power 100 Banks” have less than 1,000 followers, even though the biggest have over 100,000. Eighteen banks have broken one million video views on YouTube.

Unlike the “Power 100 Credit Unions” where the U.S. dominates, banks from around the world are more evenly represented in the list of “Power 100 Banks.” About half hail from somewhere other than America. There are ten from the UK, nine from Australia, eight from Canada and 23 others from countries including Ireland, India, Nigeria, New Zealand, the Philippines, Singapore and Switzerland. Three banks from India are in the top 10, but they also have 1.24 billion people vs. an island nation like New Zealand with only 4.4 million.

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The Top 100 Banks Using Social Media

Bank Area Facebook
Likes		 Facebook Eng. Rate Twitter
Followers		 Tweets
Sent		 YouTube
Views		 Power
100
Total
Score
1 Chase USA 3,794,363 0.04% 22,279 559 116,052 2,589
2 Capital One USA 2,886,260 0.07% 74,703 3,410 4,671,644 2,454
3 ICICI Bank IN 2,279,021 3.14% 8,419 13,571 1,124,893 1,753
4 BofA USA 1,013,123 7.00% 199,594 1,926 5,138,842 1,732
5 E*TRADE Bank USA 68,561 3.97% 11,883 614 12,318,934 1,424
6 HDFC IN 1,585,454 1.61% 7,794 7,350 304,242 1,135
7 Citi USA 736,466 4.83% 149,319 7,305 2,770,748 1,121
8 Axis IN 1,311,641 2.61% 2,128 776 1,090,963 1,006
9 GT Bank NIG 1,239,860 2.20% 51,976 10,302 285,514 1,000
10 Wells Fargo USA 522,071 2.47% 44,117 2,806 5,550,920 868
11 Credit Suisse CH 57,730 0.75% 18,760 1,868 9,469,284 752
12 Bank of Nova Scotia CAN 215,698 3.63% 23,468 310 5,327,547 573
13 FNB SA 387,253 1.69% 28,580 122,685 943,544 525
14 Commonwealth AUS 443,838 1.48% 21,802 9,107 1,621,386 490
15 Barclays UK 215,559 10.15% 13,844 22,123 1,993,759 452
16 HSBC UK 113,737 0.24% 4,572 12,416 1,759,131 325
17 TD Bank USA 311,253 0.48% 18,142 35,339 87,183 290
18 Standard Chartered UK 130,543 0.70% 19,688 2,221 2,252,112 288
19 PNC USA 129,088 0.70% 8,412 2,788 2,577,789 285
20 NAB AUS 99,486 2.93% 17,213 12,358 2,043,271 281
21 BMO Harris USA 25,498 41.23% 1,127 1,098 290,224 259
22 Goldman Sachs USA 26,314 0.97% 52,396 1,521 937,859 246
23 Ally Bank USA 95,943 2.90% 13,270 16,294 1,060,604 205
24 Kotak Mahindra IN 63,711 1.70% 38,664 5,305 961,940 195
25 Bank of the Philippine Islands PH 203,070 2.60% 9,569 14,166 143,958 185
26 Santander UK 68,994 8.86% 850 3,136 1,429,084 177
27 ING Direct CAN 27,643 2.32% 13,379 9,588 1,319,512 163
28 Lloyds TSB UK 65,207 0.08% 15,092 27,113 623,800 150
29 RBC CAN 131,309 5.47% 4,807 2,424 222,073 138
30 Capital One 360 USA 63,837 0.60% 41,486 6,840 N/A 132
31 US Bank USA 100,922 0.68% 4,879 1,192 641,482 128
32 Westpac AUS 60,301 5.77% 15,223 7,954 410,520 127
33 Bank of Montreal CAN 36,645 19.25% 7,417 4,745 31,830 118
34 Absa SA 104,944 2.22% 7,899 10,418 186,436 117
35 TD Canada CAN N/A N/A 22,214 17,353 552,490 116
36 ING Vysya IN 80,995 12.11% 38 26 4,821 114
37 ASB AUS 69,442 1.00% 9,251 10,715 389,033 106
38 Virgin Money UK 17,149 0.50% 14,884 5,748 720,808 104
39 Nedbank SA 30,851 9.93% 12,234 22,948 76,709 91
40 BBVA Compass USA 80,172 6.91% 4,555 5,135 15,982 89
41 Silicon Valley Bank USA 2,172 7.50% 7,988 6,171 437,152 86
42 Standard Bank SA 17,059 6.08% 15,627 21,108 176,358 84
43 Capitec SA 79,220 3.00% 6,267 4,855 17,704 76
44 SunTrust USA 22,749 1.69% 4,072 41,535 76,028 75
45 First Direct UK 27,699 0.96% 2,053 4,882 560,723 71
46 ANZ AUS 41,741 3.12% 7,652 5,066 164,154 68
47 UBank AUS 22,434 1.23% 6,764 5,349 314,298 67
48 CIBC CAN 34,630 10.36% 6,707 3,203 73,533 65
49 Regions USA 22,702 3.38% 6,870 12,186 246,527 62
50 OCBC SG 34,312 11.09% 1,791 5,197 87,608 60
51 Union USA 22,722 1.42% 6,724 1,889 341,010 55
52 United Bank for Africa NIG 67,306 1.06% 2,222 2,544 14,897 55
53 DBS SG 16,907 0.30% 2,792 12,698 157,309 47
54 Investec SA 10,361 6.51% 6,382 1,295 205,362 41
55 Allied Irish Bank IE 8,488 2.98% 9,555 2,366 145,539 40
56 Kiwibank NZ 16,037 1.93% 4,213 3,373 231,720 40
57 Bank of the West USA 25,520 0.78% 671 1,403 225,545 38
58 Wema NIG 39,249 0.21% 4,187 3,136 830 38
59 Co-Operatiive Bank UK 27,828 1.93% 6,313 3,635 24,812 38
60 RBS Citizens USA 22,333 0.92% 6,408 8,226 186 36
61 Citizens Bank (PA) USA 22,332 0.92% 6,403 8,221 186 36
62 BNZ NZ 14,028 3.74% 6,671 10,655 N/A 34
63 Iberia USA 17,743 15.17% 351 520 N/A 33
64 RaboDirect IE 8,516 0.18% 2,240 3,189 261,888 33
65 FirstBank USA 19,825 11.63% 473 291 44,307 32
66 Bankwest AUS 21,618 2.57% 4,412 3,775 12,818 29
67 Coutts UK 2,928 0.82% 9,603 3,511 17,046 28
68 Associated Bank USA 2,531 2.77% 1,335 2,367 286,601 28
69 Bank of Melbourne AUS 24,850 0.59% 2,241 4,106 14,929 27
70 RBS UK 12,070 2.22% 2,379 6,619 46,469 27
71 Umpqua USA 21,222 0.96% 3,596 3,488 N/A 25
72 Huntington USA 15,791 3.62% 4,622 2,505 9,686 25
73 Sterling Bank USA 1,555 51.51% 549 927 3,235 24
74 Fifth Third USA 15,855 1.01% 4,721 1,800 9,602 23
75 Bank of Hawaii USA 14,988 1.65% 3,508 4,753 7,988 23
76 PC Financial CAN 23,288 1.00% 2,061 1,900 N/A 22
77 Arvest Bank USA 16,070 2.92% 3,990 2,031 N/A 21
78 Nevada State Bank USA 23,324 0.26% 840 1,376 28,484 21
79 National Bank of Canada CAN 19,353 4.34% 1,379 1,782 9,374 21
80 Eastern Bank USA 13,645 10.08% 651 536 24,630 20
81 Bank of Ann Arbor USA 17,983 0.30% 1,769 1,946 24,571 19
82 Zions Bank USA 15,513 0.46% 1,347 2,111 37,524 19
83 Popular Community Bank USA 13,793 3.56% 3,254 676 3,021 18
84 First Tennessee USA 15,385 0.57% 1,735 1,702 20,678 18
85 FirstMerit USA 10,516 12.07% 595 183 9,126 17
86 Bremer Bank USA 5,534 1.05% 2,045 4,175 39,241 15
87 North Shore Bank USA 1,195 2.34% 3,740 6,154 1,063 15
88 Webster USA 1,360 8.60% 3,268 3,447 24,761 14
89 Bendigo AUS 8,133 2.61% 2,087 1,957 7,275 13
90 Bank of Ireland IE N/A 0.00% 2,157 2,658 45,860 13
91 UMB USA 6,128 0.77% 1,486 2,131 44,270 13
92 TSB Bank NZ 7,373 1.98% 545 398 84,488 13
93 State Bank of Wynnewood USA 1,517 0.00% 375 8,399 22,612 12
94 Pinnacle Bank SC USA 117 5.13% 5,045 1,879 N/A 12
95 Union First Market USA 1,544 4.92% 2,388 5,031 2,610 11
96 Beneficial Bank USA 1,329 24.68% 1,637 1,360 10,478 10
97 1st Mariner Bank USA 2,802 0.14% 2,255 1,992 24,652 10
98 MB Financial USA 7,487 2.83% 942 2,446 6,219 10
99 KeyBank USA 7,450 1.34% 1,323 1,788 5,423 10
100 Susquehanna Bank USA 5,179 0.50% 1,815 1,580 10,246 10

Note: All data covers social media activity through April, May and June 2013.

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