Power 100 Social Media Rankings for Banks

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 retail banks on Facebook, Twitter and YouTube ranked by their Power 100 score for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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A bank with trillions in assets has a much easier time amassing a few million followers in social channels, but there are only a few of those. Everyone else in the banking sector has had to work diligently to build the social media community they have today.

The most successful banks on social networks today have a median 23,306 ‘Likes.’ They have sent 3,392 tweets to 4,764 Twitter followers. And they have nearly 150,000 video views on YouTube.

While most financial institutions only excel in one social channel (if that), the majority of banks in this Power 100 list are strong in at least two. Facebook may be the world’s biggest social network, but a bank doesn’t necessarily have to have a page with a gazillion fans to be included in this list. While the highest ranked banks have over 1 million ‘Likes,’ some in the list have around 1,000 ‘Likes’ and one has even less than that. Same thing with Twitter. A dozen of those listed in the “Power 100 Banks” have less than 1,000 followers, even though the biggest have over 100,000. Eighteen banks have broken one million video views on YouTube.

Unlike the “Power 100 Credit Unions” where the U.S. dominates, banks from around the world are more evenly represented in the list of “Power 100 Banks.” About half hail from somewhere other than America. There are ten from the UK, nine from Australia, eight from Canada and 23 others from countries including Ireland, India, Nigeria, New Zealand, the Philippines, Singapore and Switzerland. Three banks from India are in the top 10, but they also have 1.24 billion people vs. an island nation like New Zealand with only 4.4 million.

Similar Lists:

The Top 100 Banks Using Social Media

	Bank	Area	Facebook Likes	Facebook Eng. Rate	Twitter Followers	Tweets Sent	YouTube Views	Power 100 Total Score
1	Chase	USA	3,794,363	0.04%	22,279	559	116,052	2,589
2	Capital One	USA	2,886,260	0.07%	74,703	3,410	4,671,644	2,454
3	ICICI Bank	IN	2,279,021	3.14%	8,419	13,571	1,124,893	1,753
4	BofA	USA	1,013,123	7.00%	199,594	1,926	5,138,842	1,732
5	E*TRADE Bank	USA	68,561	3.97%	11,883	614	12,318,934	1,424
6	HDFC	IN	1,585,454	1.61%	7,794	7,350	304,242	1,135
7	Citi	USA	736,466	4.83%	149,319	7,305	2,770,748	1,121
8	Axis	IN	1,311,641	2.61%	2,128	776	1,090,963	1,006
9	GT Bank	NIG	1,239,860	2.20%	51,976	10,302	285,514	1,000
10	Wells Fargo	USA	522,071	2.47%	44,117	2,806	5,550,920	868
11	Credit Suisse	CH	57,730	0.75%	18,760	1,868	9,469,284	752
12	Bank of Nova Scotia	CAN	215,698	3.63%	23,468	310	5,327,547	573
13	FNB	SA	387,253	1.69%	28,580	122,685	943,544	525
14	Commonwealth	AUS	443,838	1.48%	21,802	9,107	1,621,386	490
15	Barclays	UK	215,559	10.15%	13,844	22,123	1,993,759	452
16	HSBC	UK	113,737	0.24%	4,572	12,416	1,759,131	325
17	TD Bank	USA	311,253	0.48%	18,142	35,339	87,183	290
18	Standard Chartered	UK	130,543	0.70%	19,688	2,221	2,252,112	288
19	PNC	USA	129,088	0.70%	8,412	2,788	2,577,789	285
20	NAB	AUS	99,486	2.93%	17,213	12,358	2,043,271	281
21	BMO Harris	USA	25,498	41.23%	1,127	1,098	290,224	259
22	Goldman Sachs	USA	26,314	0.97%	52,396	1,521	937,859	246
23	Ally Bank	USA	95,943	2.90%	13,270	16,294	1,060,604	205
24	Kotak Mahindra	IN	63,711	1.70%	38,664	5,305	961,940	195
25	Bank of the Philippine Islands	PH	203,070	2.60%	9,569	14,166	143,958	185
26	Santander	UK	68,994	8.86%	850	3,136	1,429,084	177
27	ING Direct	CAN	27,643	2.32%	13,379	9,588	1,319,512	163
28	Lloyds TSB	UK	65,207	0.08%	15,092	27,113	623,800	150
29	RBC	CAN	131,309	5.47%	4,807	2,424	222,073	138
30	Capital One 360	USA	63,837	0.60%	41,486	6,840	N/A	132
31	US Bank	USA	100,922	0.68%	4,879	1,192	641,482	128
32	Westpac	AUS	60,301	5.77%	15,223	7,954	410,520	127
33	Bank of Montreal	CAN	36,645	19.25%	7,417	4,745	31,830	118
34	Absa	SA	104,944	2.22%	7,899	10,418	186,436	117
35	TD Canada	CAN	N/A	N/A	22,214	17,353	552,490	116
36	ING Vysya	IN	80,995	12.11%	38	26	4,821	114
37	ASB	AUS	69,442	1.00%	9,251	10,715	389,033	106
38	Virgin Money	UK	17,149	0.50%	14,884	5,748	720,808	104
39	Nedbank	SA	30,851	9.93%	12,234	22,948	76,709	91
40	BBVA Compass	USA	80,172	6.91%	4,555	5,135	15,982	89
41	Silicon Valley Bank	USA	2,172	7.50%	7,988	6,171	437,152	86
42	Standard Bank	SA	17,059	6.08%	15,627	21,108	176,358	84
43	Capitec	SA	79,220	3.00%	6,267	4,855	17,704	76
44	SunTrust	USA	22,749	1.69%	4,072	41,535	76,028	75
45	First Direct	UK	27,699	0.96%	2,053	4,882	560,723	71
46	ANZ	AUS	41,741	3.12%	7,652	5,066	164,154	68
47	UBank	AUS	22,434	1.23%	6,764	5,349	314,298	67
48	CIBC	CAN	34,630	10.36%	6,707	3,203	73,533	65
49	Regions	USA	22,702	3.38%	6,870	12,186	246,527	62
50	OCBC	SG	34,312	11.09%	1,791	5,197	87,608	60
51	Union	USA	22,722	1.42%	6,724	1,889	341,010	55
52	United Bank for Africa	NIG	67,306	1.06%	2,222	2,544	14,897	55
53	DBS	SG	16,907	0.30%	2,792	12,698	157,309	47
54	Investec	SA	10,361	6.51%	6,382	1,295	205,362	41
55	Allied Irish Bank	IE	8,488	2.98%	9,555	2,366	145,539	40
56	Kiwibank	NZ	16,037	1.93%	4,213	3,373	231,720	40
57	Bank of the West	USA	25,520	0.78%	671	1,403	225,545	38
58	Wema	NIG	39,249	0.21%	4,187	3,136	830	38
59	Co-Operatiive Bank	UK	27,828	1.93%	6,313	3,635	24,812	38
60	RBS Citizens	USA	22,333	0.92%	6,408	8,226	186	36
61	Citizens Bank (PA)	USA	22,332	0.92%	6,403	8,221	186	36
62	BNZ	NZ	14,028	3.74%	6,671	10,655	N/A	34
63	Iberia	USA	17,743	15.17%	351	520	N/A	33
64	RaboDirect	IE	8,516	0.18%	2,240	3,189	261,888	33
65	FirstBank	USA	19,825	11.63%	473	291	44,307	32
66	Bankwest	AUS	21,618	2.57%	4,412	3,775	12,818	29
67	Coutts	UK	2,928	0.82%	9,603	3,511	17,046	28
68	Associated Bank	USA	2,531	2.77%	1,335	2,367	286,601	28
69	Bank of Melbourne	AUS	24,850	0.59%	2,241	4,106	14,929	27
70	RBS	UK	12,070	2.22%	2,379	6,619	46,469	27
71	Umpqua	USA	21,222	0.96%	3,596	3,488	N/A	25
72	Huntington	USA	15,791	3.62%	4,622	2,505	9,686	25
73	Sterling Bank	USA	1,555	51.51%	549	927	3,235	24
74	Fifth Third	USA	15,855	1.01%	4,721	1,800	9,602	23
75	Bank of Hawaii	USA	14,988	1.65%	3,508	4,753	7,988	23
76	PC Financial	CAN	23,288	1.00%	2,061	1,900	N/A	22
77	Arvest Bank	USA	16,070	2.92%	3,990	2,031	N/A	21
78	Nevada State Bank	USA	23,324	0.26%	840	1,376	28,484	21
79	National Bank of Canada	CAN	19,353	4.34%	1,379	1,782	9,374	21
80	Eastern Bank	USA	13,645	10.08%	651	536	24,630	20
81	Bank of Ann Arbor	USA	17,983	0.30%	1,769	1,946	24,571	19
82	Zions Bank	USA	15,513	0.46%	1,347	2,111	37,524	19
83	Popular Community Bank	USA	13,793	3.56%	3,254	676	3,021	18
84	First Tennessee	USA	15,385	0.57%	1,735	1,702	20,678	18
85	FirstMerit	USA	10,516	12.07%	595	183	9,126	17
86	Bremer Bank	USA	5,534	1.05%	2,045	4,175	39,241	15
87	North Shore Bank	USA	1,195	2.34%	3,740	6,154	1,063	15
88	Webster	USA	1,360	8.60%	3,268	3,447	24,761	14
89	Bendigo	AUS	8,133	2.61%	2,087	1,957	7,275	13
90	Bank of Ireland	IE	N/A	0.00%	2,157	2,658	45,860	13
91	UMB	USA	6,128	0.77%	1,486	2,131	44,270	13
92	TSB Bank	NZ	7,373	1.98%	545	398	84,488	13
93	State Bank of Wynnewood	USA	1,517	0.00%	375	8,399	22,612	12
94	Pinnacle Bank SC	USA	117	5.13%	5,045	1,879	N/A	12
95	Union First Market	USA	1,544	4.92%	2,388	5,031	2,610	11
96	Beneficial Bank	USA	1,329	24.68%	1,637	1,360	10,478	10
97	1st Mariner Bank	USA	2,802	0.14%	2,255	1,992	24,652	10
98	MB Financial	USA	7,487	2.83%	942	2,446	6,219	10
99	KeyBank	USA	7,450	1.34%	1,323	1,788	5,423	10
100	Susquehanna Bank	USA	5,179	0.50%	1,815	1,580	10,246	10

Note: All data covers social media activity through April, May and June 2013.

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