Branch Showcase: 12 Concept Designs From Around The World
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
ING – Ode to Orange
The new interior standard of ING Bank Slaski outlets in Poland was created by Medusaindustry. The interior has been divided into three access areas significantly facilitating orientation of customers in the bank. Without using the traditional partition walls, the design still manages to separate self-service banking, the customer service zone and support areas. The use of mobile and modular interior elements allows for a flexible arrangement to suite different needs. Other highlights include:
Teller Pods – Box-shaped, modular customer service stations. If needed, the boxes can be discreetly hidden to gain more space (for special functions and seminars).
Meeting Rooms – The design accommodates two different levels of privacy. Semi-private conference spaces are wrapped with sheer orange fabric that can be drawn to create a more intimate setting. Private meeting rooms are still visible from inside the main retail space, but are acoustically separated.
Cool Lamps – Ceilings are covered by custom designed cylindrical lamps tightly adjoining one another. Some lamps are used to deliver marketing messages, with ad images placed at the bottom of the lampshade.
Floor Signage – Wayfinding signage starts by the entrance and takes the form of a branched tree. The starting point says “welcome” and branches out from there, directing visitors to the various zones within the space.

A Modern Bank Brand Builds on its Branch Network Strategy
As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth.

This Regional Credit Union Crushed their Loan & Deposit Goals in 2020
Direct Federal Credit Union is using the next generation financial calculators to exceed their marketing goals, increase SEO traffic, and increase loan application by over 20%. Read the full case study.