Chebanca! (that must be Italian for “wow”)

This branch design for Italian bank Chebanca! is about as radical a departure as you can get from the hallowed walnut-and-mahogany themes of yesteryear. Ultra-clean, über-contemporary, high-tech and super-light merchandising.

The bank has a special link off the homepage of their website. The bank says, “Che Filiali! La rete territoriale di CheBanca! si compone sia di filiali nel centro delle più importanti città sia di presidi nei centri commerciali.” Even though it’s in Italian, you just know it says something like, “Check out this killer branch design! It rocks tough!”

The project is the work of Crea International, who has a 3-D video fly-through of the branch model at their website.

Tip of the Hat: To Experience Fix, for the tip.

This article was originally published on . All content © 2020 by The Financial Brand and may not be reproduced by any means without permission.