As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.
Navigating the Role of AI in Financial Institutions
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
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Industry Cloud for Banking from PwC
PwC’s Industry Cloud for Banking applies our deep industry knowledge to your specific business needs