As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.
Landing Page Success: Leveraging Advanced Analytics and AI Tools
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
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Don’t Get Left Behind. Your Customers Need SMS Texting.
90% of customers want to reply to texts from their financial institution. Meet them where they are with two-way SMS text.
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