As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.
Ready to start creating real deposit growth that lasts?
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
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How to Love Your Account Holders in the Digital Age
Love is a choice. Do it right or wing it? One yields long-lasting relationships. The other? Learn how bankers use data to do it right.
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