As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.

It’s Not Your Model, It’s Your Data
New insight underscores that even with clean, structured data, brands still need to allow for time and depth of data analysis to increase modeling success.

2022’s Top Priorities for Financial Institutions
Read CSI’s 2022 Banking Priorities Executive Report to discover where banking executives stand on today’s hottest issues and strategies for thriving in the evolving marketplace.
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