“Wanted: Marketing People. Also, donuts.”
This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads:
Coast Capital Savings is Canada’s second largest credit union, and we’re Canada’s number one employer of awesome people. We have absolutely no way of proving that, but we have no way of disproving it either, so we’re sticking with it.
Our business is growing fast. Last year alone we added over 30,000 new members, were named BCAMA’s Marketer of the Year and one of Marketing Magazine’s ‘Marketers that Matter.’ It’s the result of a work environment that people enjoy, where innovation and creativity is strongly encouraged. If that sounds good to you, we should meet. You don’t have to bring donuts, but if you do, we like the ones with sprinkles.
Bottom Line: You can be building your brand with everything you say and everything you do, including your help-wanted ads.
Further Reading: Branding Through Job Postings