Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

Senior Manager, Marketing Strategic Initiatives
Servus Credit Union
January 2011

The Senior Manager of Marketing Strategic Initiatives will take on project management of initiatives that have a start and end date and are in duration of anywhere from three to twelve months. These projects could include but are not limited to the following:

  • Assist Corporate Communications in building a public relations strategyProvide leadership in building a social media strategy for Servus
  • Project Owner of the Product Optimization Project – 6 to 18 months
  • Project Owner of the Intranet – 8 to 16 months
  • Community Investment Program refinement – Determining our corporate approach to delivering in a big way on Education, Children and Youth, Poverty and Social Services
  • Developing a white paper on the value proposition of CI on Health and/or Wellness as a forth area that Servus may wish to participate (managing consultant)
  • Developing a recommendation on ethnic community councils and a multicultural strategy for Servus (managing consultant)
  • As well, the strategic resources could take on the operationalization of Financial Literacy working with our branch network and Community Councils (Servus delivered)
  • The overarching Community Investment strategy and delivery mechanisms for the same (Foundation, CSR directed support, tie in to Value Proposition and PR Strategy) – (Servus delivered)

Product Optimization Project

  • Be the Project Owner for POP so that the first suite of Servus products are launched by the first banking system conversion (Dec 2011).
  • The Project Owner will fulfill responsibilities laid out in the POP charter and will work with a project manager, executive sponsor (CMO), VP Corporate Marketing, Steering Committee, project teams to ensure that the project is delivered on time and on budget.

Intranet Project

  • Be the Project Owner for combining the current 4 sites to one in order to improve the employee experience.
  • The timeframe for the first phase work is August 2010 to May 2011.
  • This position will take the current business analysis work and refine the business case for approval subsequent to a project charter being developed.
  • The Project Owner will fulfill responsibilities laid out in the charter and will work with a project manager, executive sponsor (CMO), Steering Committee, project teams and external vendor to ensure that the project is delivered on time and on budget.

Development of a Social Media Strategy for Servus

  • Research and develop a social media strategy and potential policy for Servus regarding social media in fiscal 2011.
  • Work alongside the interactive team, HR, and other key marketing professionals to articulate a strategy around this growing marketing channel.

Support the CSR function with the following initiatives:

  • Community Investment Program refinement – Determining our corporate approach to delivering in a big way on Education, Children and Youth, Poverty and Social Services
  • Developing a white paper on the value proposition of CI on Health and/or Wellness as a forth area that Servus may wish to participate (managing consultant)
  • Developing a recommendation on ethnic community councils and a multicultural strategy for Servus (managing consultant)
  • As well, the strategic resources could take on the operationalization of Financial Literacy working with our branch network and Community Councils (Servus delivered)
  • The overarching Community Investment strategy and delivery mechanisms for the same (Foundation, CSR directed support, tie in to Value Proposition and PR Strategy) – (Servus delivered)

Required Skills:

  • Has worked with a senior management team for at least 7 years
  • Keen understanding of all the distribution channels of banking and marketing
  • Builds strong relationships and is able to collaborate across diversified fields
  • Excellent communication skills online and in-person.
  • Effective presenter in small or large groups.
  • Has the ability to manage conflicting interests and provide a workable solution
  • Exceptional organization, project management skills and a proven ability to work with all levels of management, employees, and outside partnerships.
  • Strong analytical and conceptual abilities to understand multifaceted issues and to offer solutions that support corporate goals.
  • Ability to formulate tactical strategies that support corporate goals and integrate with other corporate activities.
  • Good people management skills – directing, motivating, clarifying, relationship building, resolving conflicts, providing positive and negative reinforcement, articulating goals, delegating, listening.
  • Self-starter who works well in a team setting.
  • Diplomacy and tact
  • Results oriented, while upholding the vision and values of Servus.
  • Upholds the values of integrity, community, teamwork, investing in people, life-work-balance, member service and fairness

Experience:

7 to 10 years in management at a senior level. Prior communication, marketing, sales and service experience, marketing knowledge and operational management are a requirement. Project management would be an asset.

Education / Training:

  • A university degree related to Business Administration.
  • Trade certificates or marketing certifications.

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