Eastern Financial Florida Credit Union ran this promotion back in 2006.
You can click on the image to enlarge. The copy reads:
IS YOUR BANK MAKING YOU SICK?
INTRODUCING BRIGHTER BANKING
EASTERN FINANCIAL Florida Credit Union
Bring UNUSED BAGS to one of our conveniently located branches to Get $425 with these valuable coupons. Ask a member service rep for details or visit ww.youcanjoin.com/offer
- $75 – Get $75 when you open an Eastern Financial checking account with monthly direct deposit of $500 or more.
- $200 – Get a $200 rebate on closing costs when you close on an Eastern Financial first mortgage.
- $150 – Receive a $150 rebate when you finance or refinance your auto or boat directly with Eastern Financial.
Note: The URL that appears on the bag does not go to a custom page related to the campaign. It links to a standard “You Can Join” page at the credit union’s website.
This may mean that the credit union is simply using the URL to track the campaign’s effectiveness. They could count each hit to the site then forward people to the main site.
Bottom Line: Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it. The offers are strong enough. The easily-remembered URL “www.youcanjoin.com” works both as a slogan and a web address (it’s much better than www.effcu.org).