Notably Quotable – Innovation vs. Imitation

“Zig when others zag. Following the herd means you are destined to forever be a part of the herd. The alternatives are twofold: Lead the herd or leave the herd.”

Andrew Szabo, CMO/Resource 1 Credit Union

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you. Nobody has ever built a brand by imitating somebody else’s advertising.”

David Ogilvy, ad legend

“The winner is the chef who takes the same ingredients as everyone else and produces the best results.”

Edward de Bono, originator of the term ‘lateral thinking’

“Hell, there are no rules here — we’re trying to accomplish something.”

Thomas Edison, inventor

“I can’t understand why people are frightened of new ideas. I’m frightened of old ones.”

John Cage, computing pioneer

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”

Howard Aiken, physicist

“The secret to creativity is knowing how to hide your sources.”

Albert Einstein, super genius

“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.”

Confucius, philosopher

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