Wanted: Vice President of Unbanking
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.”
Amy Stanton, AVP/Marketing at Connex, said the role is “essentially a snazzy name for a marketing intern who will represent all things Connex in the young community around our branches.”
An attractive, one-page microsite provides a simple and excellent overview of the position’s selection process and what candidates need to do for consideration.
Applicants who feel they would be a dynamic, outgoing Gen-Y spokesperson should send their resume along with a brief video explaining why they think they would be the Vice President of Unbanking. To stimulate ideas and provide some degree of strategic direction for applicants, Connex makes the following suggestions:
“What is it about traditional banking you don’t like? What makes credit unions different than banks? Would you rather share your profits with shareholders, or have a say in how your money is managed? These are a few ideas to get you started. Get our attention and remember, be creative and have fun with it. Best of luck — we can’t wait to see it!”
The successful candidate will get unique experience in a real marketing environment while getting paid and earning college credits. The VP of Unbanking will help “tell the world all of the great things about Connex and what it means to ‘Unbank.’” The duration of the internship is not specified.
“It’s one of the biggest elements of my work and projects over the next several months and ties in precisely with my task of increasing awareness of ‘Unbanking,’” Stanton continued.
CONNEX CREDIT UNION – VP OF UNBANKING
This brief video, starring the credit union’s current Gen-Y spokesperson,
outlines the basics of the Connex “Vice President of Unbanking” recruitment promotion.
Paul Stull, SVP at Arizona State CU, points out one big snag with contests requiring video submissions: a candidate’s success is often defined by the amount of video production skills they have. “While many contests are designed to pick spokesters or high-profile talent, it seems that a large number of people with great skills may be left behind,” Stull told The Financial Brand.
“It just seems that if you’ve been to film school you have a much better chance at winning,” Stull continued. “This rules out a number of talented people who just don’t know how to express themselves using video.”
“These contests capture the flash, but not the substance,” he said.
VIDEO ENTRY FOR CONNEX VP OF UNBANKING
This candidate may be very well suited for the position, but you’d never be able to tell based on his video entry. He seems like a nice kid, but his video is super boring. Does this mean style supersedes substance?