Top 100 Banks Using Social Media for the Fourth Quarter of 2020

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2020. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2020

# Bank Area Facebook Likes Twitter Followers YouTube Views Instagram Followers
1 State Bank of India IN 18,056,844 4,200,000 380,230,806 2,000,000
2 Axis IN 3,658,102 348,700 317,635,767 150,000
3 ICICI IN 5,382,805 608,200 266,485,637 204,000
4 Kotak Mahindra IN 1,524,595 265,900 248,970,310 103,000
5 Yes IN 6,985,753 1,600,000 104,844,944 493,000
6 TD Bank (Canada) CAN 831,111 119,900 191,985,087 42,500
7 HDFC IN 2,824,637 438,000 141,362,707 207,000
8 RBC CAN 574,394 101,800 178,403,882 45,500
9 Goldman Sachs USA 247,754 826,400 143,970,971 143,000
10 GT Bank NIG 6,101,051 1,600,000 27,337,010 719,000
11 Zenith Bank NIG 6,064,117 1,300,000 26,219,718 485,000
12 CIMB MAL 1,622,624 140,400 115,016,205 68,900
13 BDO PHI 3,695,783 0 85,235,380 0
14 Chase USA 3,969,602 387,700 59,427,938 182,000
15 TD Bank (US) USA 831,111 54,300 97,885,258 25,500
16 Citi USA 1,170,923 913,800 79,027,140 59,800
17 CIBC CAN 410,776 121,100 96,526,255 31,400
18 Wells Fargo USA 1,110,532 323,400 78,053,719 93,600
19 Maybank MAL 2,285,304 172,600 58,308,492 129,000
20 BBVA Compass USA 5,719,190 13,200 8,520,611 7,855
21 DBS SG 928,537 29,600 67,636,807 22,800
22 Hong Leong MAL 700,983 12,600 69,125,446 8,768
23 Emirates NBD UAE 1,138,115 148,800 54,653,593 10,700
24 Security PHI 606,449 13,200 64,751,616 21,200
25 Capital One USA 4,229,058 190,300 6,160,261 68,500
26 HBL PAK 1,457,064 35,700 49,651,702 49,100
27 United Bank for Africa NIG 2,804,677 805,900 13,229,789 314,000
28 Access NIG 2,584,350 654,100 10,180,931 451,000
29 BofA USA 2,836,614 559,000 11,960,500 147,000
30 HSBC UK 2,851,724 188,200 17,207,093 39,300
31 FirstBank NIG 2,773,760 574,800 324,900 696,000
32 IndusInd IND 1,746,354 82,400 32,752,315 31,000
33 Bank of Baroda IND 1,612,619 125,600 30,363,185 151,000
34 RBL Bank IN 2,330,693 352,100 15,989,597 45,100
35 Standard Chartered UK 442,524 80,800 47,866,919 46,500
36 KCB KEN 1,185,650 444,900 26,047,437 38,300
37 FAB UAE 2,013,586 116,800 19,347,759 25,400
38 FNB SA 1,062,291 97,400 25,901,431 35,400
39 Meezan PAK 2,075,377 10,500 17,066,971 75,800
40 Deutsche GER 175,107 679,700 35,329,640 34,200
41 UOB SGP 1,548,107 0 24,118,235 14,500
42 Co-operative Bank KEN 1,731,888 445,000 10,834,325 52,900
43 Natwest UK 379,304 119,900 22,888,847 17,500
44 USAA USA 1,181,964 125,500 17,225,304 113,000
45 UBL PAK 1,766,657 16,600 8,930,979 37,400
46 Bank of the Philippine Islands PHI 1,966,085 131,100 176,998 21,900
47 NAB AUS 248,134 70,700 28,870,971 10,000
48 Stanbic IBTC NIG 1,122,246 309,300 9,388,661 122,000
49 IDBI IN 1,847,463 191,300 3,189,290 4,185
50 First City Monument NIG 1,611,020 145,800 2,457,127 151,000
51 Capitec SA 654,746 236,000 15,303,790 47,500
52 Nedbank SA 394,436 154,400 19,192,442 28,100
53 UBS UK 215,124 526,000 17,912,163 75,600
54 Credit Suisse CH 153,207 358,000 21,909,848 0
55 Ally USA 345,503 44,000 21,364,267 15,700
56 Barclays UK 598,510 290,800 13,855,682 33,900
57 Equity KEN 873,996 286,500 5,907,506 26,300
58 Absa KEN 314,896 150,000 17,978,775 11,700
59 Union (Nigeria) NIG 1,019,234 220,300 5,273,685 104,000
60 Scotiabank CAN 800,715 102,200 11,605,977 40,100
61 Mashreq UAE 754,144 66,200 12,729,540 30,000
62 Standard SA 382,954 173,500 12,308,238 36,500
63 Allied Irish Bank IE 68,129 46,500 20,616,028 8,899
64 Fidelity NIG 1,011,571 195,800 2,489,397 132,000
65 Absa SA 477,248 55,800 14,094,023 17,800
66 Federal IN 484,505 19,700 14,019,002 14,200
67 Regions USA 293,698 23,100 15,777,031 6,332
68 Santander (UK) UK 388,510 75,400 12,648,927 0
69 Bank of Ireland IE 119,345 46,100 12,898,400 15,000
70 Commonwealth AUS 769,299 93,900 3,156,325 28,600
71 Bank of Montreal CAN 170,521 53,500 12,682,850 15,300
72 Frost USA 157,099 21,000 13,677,742 6,076
73 Summit PAK 1,059,834 4,331 211,293 9,324
74 Virgin Money UK 94,425 66,500 12,904,729 8,331
75 Sterling NIG 630,765 117,400 1,551,587 105,000
76 NCB JAM 287,718 26,700 8,242,824 87,600
77 Investec SA 200,184 38,600 10,583,969 17,500
78 ANZ AUS 366,166 126,700 5,650,210 20,700
79 M&T USA 87,486 11,200 12,428,423 0
80 Stanbic UGA 824,498 42,600 219,506 23,100
81 Lloyds UK 189,203 135,800 3,278,938 2,684
82 RAKBANK UAE 269,561 41,900 7,348,669 25,700
83 ASB NZ 174,528 19,100 9,175,160 8,927
84 OCBC MAL 668,499 19,000 1,839,654 9,247
85 CIT Group USA 10,427 6,062 11,462,909 0
86 Co-Operative Bank UK 26,763 20,700 10,402,874 1,771
87 Seylan LKA 667,175 4,459 834,744 16,300
88 Huntington USA 263,391 21,300 6,715,593 4,628
89 Greater AUS 14,384 1,591 9,831,399 1,937
90 Fifth Third USA 217,652 38,400 5,649,210 7,610
91 BMO Harris USA 97,868 12,600 7,524,526 5,828
92 Ecobank NIG 377,833 91,800 344,214 51,900
93 ANZ NZ 140,014 20,500 6,147,905 8,836
94 GCB GHA 483,233 44,200 148,914 39,700
95 PC Financial CAN 83,223 13,600 6,077,353 10,200
96 Polaris NIG 256,387 120,600 485,129 49,000
97 NDB SRI 460,885 1,947 499,569 6,283
98 RBS UK 120,350 33,200 3,698,774 8,075
99 US Bank USA 323,032 42,000 768,222 22,200
100 BB&T USA 233,148 11,300 2,822,074 11,600

Note: All data pulled on January 1, 2021.

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