New Market Opportunities
Session Description: Over the last 18 months, markets across the country have experienced a great deal of change. In fact, based on 2010 US Census data, there is a growing realization that the shifts have been so significant that “the average American household no longer exists”. And while not always apparent, these changes have brought on a surprising series of opportunities for community bankers. For some institutions, the opportunity is organic — deepening relationships with current customers. For others, greater growth and profitability through expansion — much of which is happening through increased merger and acquisition activity.
This fast-paced session introduces the audience to 10 areas of opportunity for community banks and credit unions in 2011. While the level of opportunity will vary from one institution to the next, this session presses bankers to think differently about the current state of the industry — and the opportunities that may be available amidst the changes in their own markets.
Session Length: 22 minutes
About the Presenter: Joe Sullivan is the CEO and founder of Market Insights. As a consultant, author and speaker with more than 20 years of experience in the industry, the themes of relevancy and growth can be found throughout Joe’s work. Over the years, Joe has been invited to share his insights with many national, regional and state associations and banking schools — on topics ranging from marketing and delivery network planning, to brand positioning and leadership.
About Market Insights: Market Insights is a consulting firm specializing in the development of growth strategies for community banks and credit unions.
Since 1993, we have earned a reputation for developing practical and profitable growth strategies for financial institutions in markets across the country. Our suite of consulting services includes: market research, branch network optimization, site selection, marketing and positioning strategy development, strategic planning and M&A consulting.
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[...] titled “Taking Advantage of New Market Opportunities;” the session is available as a free on-demand webinar from The Financial Brand. One of the areas of opportunity we discuss in that presentation is that [...]
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