The Financial Brand’s Webinar Playback Platform

How does it work?

You start by emailing your presentation to The Financial Brand for review. If approved, your presentation will be uploaded to a secure, password-protected page. Then we record your script and synch it up with your presentation.

A summary of your presentation is published in the webinar library at thefinancialbrand.com/webinars. This summary links to a page with a full description of the session, including information about the presenter and your company.

Once someone has successfully registered, they will receive an instant, automatic email confirmation containing a special link and password. After clicking the link and entering their password, they can immediately start viewing your presentation.

What’s in it for the presenter?

You can use your webinars to generate leads, create awareness for your company, and position yourself as a knowledgeable resource with credible expertise in your field.

Leads – You will receive contact information for everyone who registers to view your presentations. You can also include a form below the presentation for anyone who would like to follow-up and contact you.
Branding – On your presentation summary page, you can include your logo, a description of your company, photos, videos, a poll/survey, graphs, charts, etc. You name it!
Links – On your presentation summary page, you can include links to anything you like: your website, white papers, articles, your Twitter account or Facebook page, etc.
Advertising – The Financial Brand will promote and market each new webinar added to the library. Ads, tweets and even an article give you maximum exposure and ensures your presentation is well attended.

What does it cost?

If you would like to make your presentation available to the public for free, there is a one-time upfront cost. Presentations up to 30 minutes in length are $695. Presentations between 30 minutes and 1 hour are $995.

What are the advantages of The Financial Brand’s webinar playback model?

The Financial Brand believes the traditional webinar model is restrictive. Live webinars can frustrate people who can’t attend because of schedule conflicts, as well as those who want to share presentations with other members of their team.

Using a playback model gives people instant gratification. They don’t have to wait for a live event. They can watch it at their leisure, pause, take breaks and take notes. Plus they have the freedom and flexibility to schedule a group meeting so everyone can watch the presentation at a time that’s convenient for the entire team.

Traditional webinar models are also usually very expensive. You can pay anywhere between $2,500 and $8,000 to host a webinar through other venues. And then the host charges each attendee as much as $299 on top of that!

The Financial Brand doesn’t think it should cost you an arm and a leg to share your knowledge and expertise. With a playback model, webinars can be made available to The Financial Brand’s readers at no- to low cost, since there’s no need for bandwidth accommodating hundreds of simultaneous attendees.

How long will the presentation be available?

You can leave your presentation on The Financial Brand as long as you like — one month, six months, a year. Evergreen content can be left up indefinitely.

Who can view the presentation?

Each presentation is stored on its own password-protected page. Only those with the correct password and right page link can view presentations, which are automatically emailed to registrants.