Branches Still Matter

How to Evaluate New Branch Sites and
Current Branch Performance

Despite the widespread growth in alternate channels, the branch remains the near-exclusive venue for new account sales. Further, ask any community bank or credit union executive what differentiates their institution and you’ll hear “our people.” And no channel places “our people” with our customers like the branch.

Yet branches represent fixed, long term, expensive investments, rendering it imperative that new sites are chosen prudently and that current branches realize their market potential.

This session presents tactics for evaluating potential branch sites and shows how those same tactics can assess current branch performance relative to market opportunity. Both disciplines are critical for bankers to understand, because branches still matter, and effective branches remain at the heart of successful financial institutions.

What you’ll learn:

Current trends in branching and deposit growth
The three components of new branch evaluations:
demographic, competitive and financial analysis
The impact of the ‘Network Effect’
Financial benchmarks for new branches
How to measure current branch performance versus market opportunity

Session Length: 45 minutes

Cost: FREE

About the Presenter: Steven Reider, Bancography’s founder and president, leads Bancography’s branch strategy discipline and created the Bancography Plan market analysis and branch planning software tool. Prior to launching Bancography, Steve served as vice president in corporate marketing at AmSouth Bank, a $43B institution.

About Bancography: Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies. Bancography offers branch planning and network optimization services in addition to Bancography Plan, our market analysis and branch planning software tool.