The Future of Checking: Fee or Free?
Co-Presenter: Sean Mulvaney, SVP/Financial Services Group
If you’re looking for someone who has packed a huge amount of banking and sales experience into a short time period, then look up Sean. Before he joined ACTON Marketing at the end of 2005, he worked for US Bank, one of the nation’s largest banks with offices in 24 states. He’s obviously a self-starter because he finished in the top one percent of referral sales among the bank’s regional tellers. That feat meant a promotion to Personal Banking Officer/Sales and Service Manager. There, Sean finished in the top six percent among his peers, company-wide, for total sales in both 2000 and 2001.
Sean moved on to Information Technology Inc., where he learned banking from the hardware and solution development side of the business. His salesmanship prompted a promotion to the sales side as a Program Manager and brought an invitation to speak at ITI’s national convention in 2005.
He holds a Business Administration/Marketing Management degree and an Associate of Applied Science degree. Combined with his banking experience, Sean fits perfectly into ACTON’s Financial Sales
C0-Presenter: Mark Zmarzly, VP/Financial Services Group
A multi-talented addition to the staff, Mark has experience in nearly all facets of financial services marketing, including client contact, project management, profitability solutions and the creative. Now a member of the ACTON Marketing sales staff, his wide-ranging background helps banks and credit unions solve marketing problems and promote their products.
Mark began his career as a copy editor for financial services direct mail marketing programs at a marketing company and quickly became the creative manager where he supervised a 12-member creative team. Before joining ACTON Marketing, Mark was V.P. in charge of client development.
Mark’s professional career includes many achievements. He’s a 2010 graduate of the ABA School of Bank Marketing and Management, a member of the Teammates Mentoring Program, Toastmasters, magazine writer, and more. He earned his M.A. in English/Creative Writing from the University of Nebraska-Lincoln with additional graduate course work in advertising and organizational communications.
On Twitter, Mark offers his insights into issues facing the financial industry using the handle @BankMarketing.
Co-Presenter: Zachary Gabelhouse, SVP Research & Analytics
Zach is part of ACTON’s data department where our clients’ mail routes are developed. A true numbers man, Zach has a Bachelor of Science degree in Mathematics from Doane College in Crete, Nebraska, and a Masters degree in Statistics from the University of Nebraska-Lincoln. Doane wanted to keep Zach’s skills, so he also teaches an introductory statistics course to biology students there.
His ACTON career began in 2004 as part of the Data Products Team. He became Director of Modeling and Statistical Analysis in 2005. His job is to oversee the proprietary TasC Model processes that determine the best mailing routes for ACTON’s clients.
“ACTON’s TasC Model is very successful, ” says Zach. “It identifies the best of the best carrier routes to mail to, the ones where the most accounts will be opened, to help the client get the biggest result for the money spent.”
