11 Cs of Breakthrough Branding
This session shows you how to build a breakthrough brand by putting 11 distinct, proven principles to work for your organization. These are the steps you must take in order to create, execute and maintain a strong, vibrant and growing brand.
What you’ll learn:
How to avoid the 5 biggest — and most common — branding mistakes- How to cut through the clutter and break free from all the me-too marketers
- How to align your entire organization around a clear, strong, cohesive brand
- How to engage constituencies on all sides of the conversation — customers, prospects and staff
Session Length: 32 minutes
Cost: FREE
About the Presenter: Jeffry Pilcher publishes The Financial Brand, a website focused on issues and advice for bank and credit union marketers. He has written nearly 1,000 articles on financial branding, advertising and marketing for an audience that includes over 175,000 readers in 190 countries. Prior to launching The Financial Brand, Pilcher spent 15 years building breakthrough brands for hundreds of financial institutions across North America. Pilcher’s work transforming financial institutions across North America has been honored with numerous industry awards at the regional, national and global level.
About The Financial Brand: The Financial Brand is an online publication focusing on issues and advice that affect bank and credit union brands. It is the singular resource for executives looking for the latest ideas and information about how financial institutions build and shape their brands. No one else delivers this level of coverage of financial branding, naming, advertising and marketing strategies.
With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today.
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